According to the National Retail Federation’s 2010 Consumer Intentions and Actions Back to School survey released a few weeks ago guys will be out-spending and out-buying their females co-eds in back-to-college merchandise. So if you are planning a marketing campaign to target university students you better be sure to include some promotional products that appeal to the males in this demographic.
Based on the survey’s breakdowns by gender, males will spend 35% more than females on back-to-college merchandise (an average of $965 vs. $713). And its not just on barware and electronics. Men will be spending more on what are often considered conventional female categories of items such as apparel, personal care, and dorm décor. Obviously there are a few college guys out there trying to make a good first impression – and you should try to make an impression on them.
Jaime
Team Lead – Multimedia