Propose Tea for Two: Your Brand and Your Target Audience

Although I am not a frequent tea drinker, I find myself wanting to take up tea-drinking lately simply because of the beautiful packaging options.

One of the most innovative tea ideas I’ve seen lately comes from a new brand of tea called “Mood Garden,” which has developed sets of tea blends based on the six most ideal moods for a break.

As you wait for your cup of tea to steep, a hand-illustrated drawing of a relevant flower “grows” on the outside of the tea bag, supposedly helping you to visualize your journey to a better mood. In addition to the unique concept of tea flavors to suit tea drinkers’ moods, the company philosophy revolves around selling only Fair Trade, Non-GMO tea selections.

Sharing stories or memories with a friend over a cup of tea is a ritual in and of itself, and with the variety of tea-related products and accouterments available continuing to multiply, you can create a unique experience inspired by the flavors, packaging, or tea settings you opt to include. From silk reusable tea bags to imaginatively illustrated tins and from handcrafted one-of-a-kind tea sets to contemporary tea sets that more closely resemble pieces of art than drinkware accessories, the practice of drinking tea embodies a different meaning for every tea drinker.

Your company can encourage employees and clients to take time out for tea by presenting them with customized tea tins, decorated with an inspirational message related to your organization or any other imagery you would like. And don’t forget: if you need assistance coming up with a logo design, the Pinnacle Promotions Creative Department is always on hand to bring your vision to life.


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