Retail chain American Eagle Outfitters Inc. has high hopes for back-to-school sales this year because of a creative promotion running from July 21 to August 3. Any patron who tries on a pair of the teen retailer’s jeans will receive a free smart phone, as well as a $25 gift card for redemption at American Eagle stores*.
To learn more about AE’s special offer and to see just how easy it is to run your own marketing campaign using promotional gift cards, keep reading…
The official guidelines of the promotion specify that customers can choose from over 40 phones across multiple carriers, but all are only available with new two-year service plans. With the popularity of smart phones increasingly steadily among young adults and 20-something consumers, AE stands to profit tremendously from this clever campaign.
While your organization may not be large enough or established enough to secure partnerships with some of the most prominent smart phone manufacturers in the world, you can take a cue from the other component of American Eagle’s campaign; namely, promotional gift cards. Did you know that you can purchase and customize promotional gift cards for your customers? Some of the gift card options available on our site may be redeemed for music downloads, ringtones, photo printing, or even hotel stays! Whether the cards are redeemable for your company’s offerings or products/services offered by other companies, gift cards are an easy and efficient way to reward clients and/or employees for their loyalty. And don’t forget about the valuable branding opportunities presented by promotional gift cards- when end users reach inside their wallets to pull out a highly coveted gift card for redemption, they will be reminded of the company responsible for implementing such a unique marketing idea.
*Read American Eagle’s Press Release about the promotion here.