Even though Charlie Sheen was fired from the hit television show, “Two and a Half Men,” his celebrity status doesn’t seem to be suffering at all. In fact, his odd, yet memorable, comments and actions have become the inspiration for an Autotune song, websites galore, and even an animated special on Spike TV entitled, “Charlie Sheen’s Winningest Moments.” From logo apparel to a new line of promotional beverages, Charlie Sheen’s brand is making a splash in the retail sector.
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Quotes about “winning every second” and “tiger blood” have already led fans to design t-shirts available for purchase online, but official Sheen merchandise may soon be sold at national chains like Wal-Mart and Target. In addition, Harcos Laboratories is marketing a new line of promotional beverages called “Tiger Blood Energy Potion.” For about $4 a drink, you will receive 80mg of caffeine and liquid that claims to “make your brain fire in a way that’s not from this particular terrestrial realm.”
Celebrities’ time in the limelight tends to be fleeting, so Charlie Sheen’s swift development of products to reinforce his personal brand was a smart tactic to prolong the media frenzy. He is capitalizing on his fame through a series of items promoting his personal brand, not to mention illustrating the effectiveness of product marketing as a tool to engage a target audience.