According to an article featured on adweek.com this morning, advertising agency Crispin Porter + Bogusky is in the process of installing promotional USB hubs into Vitaminwater bus-shelter ads in Boston, Chicago, New York, and Los Angeles. The campaign aims to convey the message that just as you can rely on Vitaminwater’s beverages to provide a quick energy boost to your body, your electronic devices can now receive a similar jolt of energy from these conveniently located bus-shelter charging stations.
The innovative public USB ports have already sparked widespread debate; some people are excited about having the ability to charge phones and other electronic devices while waiting for the bus, but others are wary of the potential spread of viruses and harmful malware to their electronics via public USB slots.
What do you think? Would you be open to charging your electronics in Vitaminwater’s free-to-use 5-volt battery promotional USB hubs when waiting for public transportation? Share your thoughts and opinions by leaving a comment below!
Dana
Manager – SEM