Promo Product Paparazzi

from Perez Hilton

from Perez Hilton

Of course we all know the current controversy surrounding Tiger Woods and his Supermodel wife, Elin Nordegren.  What really went on that night of the crash may forever remain speculation. Tiger has since been dropped by many of his endorsers and it has even been rumored that he may be leaving golf forever.  Just because he has been affected negatively by this situation, that doesn’t mean his mistresses have been hurting during all of this.  All 7 (no, 8…wait, is it 9? 10? Shoot, who can keep up!?) of them have been earning their fair share by selling their stories to the tabloids and various media outlets.

Just when we all thought that it was only the lady friends that were reaping all of the benefits, along came John Gribbin.  This may be the first time you have ever heard of this man — believe me, I had never heard of him until about a week ago!  Gribbin wrote a book named Get a Grip on Physics.  Sound exciting?  Eh, not really. So just how does this correlate with the Tiger Woods scandal?

On the night of November 27th, when good ‘ol Tiger wrecked his vehicle, it just so happened that Gribbin’s book was on the floor board of his 2009 Cadillac Escalade.  With what some people would call pure luck, the book ended up in hundreds of paparazzi photographs.  Since then, the book has risen significantly in sales and went from 396,224 on Amazon’s sales rank to 2,268! How about that for product placement!  Just think how amazing it would have been if one of YOUR company’s promo products had made a cameo that night!

Katie McCormick
Account Coordinator


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