Jeans Diapers… What Custom Apparel is Next for Babies?

I was shopping the other day at my favorite store, Target when I happened upon an end-cap display of Huggies® Jeans Diapers, diapers that look like designer jeans.  As a new mom, I did a double take and went in for closer inspection.  The diapers have a faux denim look with back pockets, belt loops and a faux leather patch with the Huggies® logo on them.  Is this custom apparel for a baby that is necessary? Of course not, but they seemed to be flying off the shelves.  There were only 2 boxes left!  I contemplated purchasing a box, but instead I whipped out my phone and took a picture so I could send it to all my mommy friends (and now blog about it).

So when I got home I had to learn more about these jean diapers so I did a search and found out that they are limited edition diapers that cost the same as normal diapers and are available at stores this summer.  I found this hilarious commercial launching the diapers complete with the tagline, “the coolest you’ll look pooping your pants”.

http://www.youtube.com/watch?v=sQ0M9CBEkw0

They apparently have a great advertising and PR company because they are even taking advantage of Facebook and celebrity endorsements by creating a Facebook page where celeb moms dish about Huggies® Jeans Diapers.  They are getting rave reviews from mostly D-list celebrities.  I want to know what you think… with the cost being the same, would you buy them for your kids?  (hypothetical kids included)

Heather Peterson

Marketing

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2 thoughts on “Jeans Diapers… What Custom Apparel is Next for Babies?”

  1. I wasn’t sold on it until I watched the commercial and fell in love with that baby. He’s such a stud! If these limited edition diapers were pricier than regular diapers, I wouldn’t be as into the idea, but for the same price, why not make your baby a trendsetter? Your little one will be the cutest kid in Louisville if you buy her a box (not that she isn’t already!)- you know you want to… ;)

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