I was shopping the other day at my favorite store, Target when I happened upon an end-cap display of Huggies® Jeans Diapers, diapers that look like designer jeans. As a new mom, I did a double take and went in for closer inspection. The diapers have a faux denim look with back pockets, belt loops and a faux leather patch with the Huggies® logo on them. Is this custom apparel for a baby that is necessary? Of course not, but they seemed to be flying off the shelves. There were only 2 boxes left! I contemplated purchasing a box, but instead I whipped out my phone and took a picture so I could send it to all my mommy friends (and now blog about it).
So when I got home I had to learn more about these jean diapers so I did a search and found out that they are limited edition diapers that cost the same as normal diapers and are available at stores this summer. I found this hilarious commercial launching the diapers complete with the tagline, “the coolest you’ll look pooping your pants”.
They apparently have a great advertising and PR company because they are even taking advantage of Facebook and celebrity endorsements by creating a Facebook page where celeb moms dish about Huggies® Jeans Diapers. They are getting rave reviews from mostly D-list celebrities. I want to know what you think… with the cost being the same, would you buy them for your kids? (hypothetical kids included)