Dancing With The Stars Uses Inexpensive Giveaway

Tonight is the Season 10 finale of Dancing With The Stars and there is much anticipation to see who will win the coveted mirrored disco ball. My vote is for Pussycat Dolls singer, Nicole Scherzinger and Derek Hough.  I think she is by far the best dancer out there, even if she does sing and dance for a living.  Her dance to “Lady in Red” was spectacular and Carrie Anne Inaba needs to get off illegal lift patrol… the dance was over!  I digress.

One thing I’ve never understood is the blood, sweat and tears that these dancers and celebrities risk all for what looks like a $20 disco ball?  Just goes to show you that it’s not all about the actual prize.  Here at Pinnacle we are always amazed at what an inexpensive giveaway can actually do for a business. People just LOVE free stuff, sometimes it doesn’t matter what it is.

Inexpensive giveaways used at a tradeshow or at your business are a great way to give your customers what they want (something free) and also promote your product or service. One of our clients, ifbyphone gave away Cosmic Yoyos to the attendees at the New York ad:tech show.  They not only had people flocking to their booth, but they also won the “Booth Schwag Award”.  Click here to read the full case study.

Whether it’s a scented pen, reusable grocery tote, or hand sanitizer people enjoy receiving gifts and research has shown that they also recall the advertiser and/or advertising message.  What inexpensive giveaways do you remember receiving?  Do you still have it?

Heather

Marketing

Read  my bio

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