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Celebrate Shark Week with ‘Fishy’ Promotional Products

It’s Shark Week on the Discovery Channel, which means that I’ll be camped out on my couch every evening this week. Discovery and its sponsors have created a ton of promotional products to get viewers excited about the original programming they’ll debut during the next few days, including apparel, games, and even shark-inspired cocktails. I’ve found that I can deal a little better with those high-definition Great Whites when I keep a shark-shaped stress ball in hand while I’m watching (even though every year I swear I’m not going anywhere near an ocean for the next six months).


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This entry was posted on Monday, August 2nd, 2010 at 12:18 pm and is filed under Product Placement in the Media. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.