Pop-Tarts World Abuzz with Sushi, Snack Packs and Company T Shirts

If you’ve never been a fan of sushi, it might be time to give it another try with a variety that doesn’t contain raw fish. Rather, Pop-Tarts Sushi, contains 3 varieties of Pop-Tarts flavors, which are crushed into tiny pieces, mixed together, and folded into Fruit Roll-Ups. Some people think this sounds delicious- while others call it down-right nasty- but either way, Pop-Tarts sushi and the new Pop-Tarts World are making a buzz in Times Square. The store, which opened earlier this month, aims to rebrand the breakfast treat as a fun snack for all ages. Main attractions include a 16 foot. vending machine that allows users to create their own Pop-Tarts variety pack, a sit-down restaurant, and a create-your-own Pop-Tarts company t shirts station. So far it’s only guaranteed in Times Square unitl January (at which point executives will determine whether or not it will become a permanent fixture), so hurry up and get your sugar rush!

Sarah
Marketing Coordinator
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imageby flyheatherfly on flickr

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