When your customers are gearing up for game day, you may want to stir up some more excitement by throwing a killer tailgate party. But to do that, there are some things that you need to take into consideration.
In terms of building your business, promotional products can add a sneaky element of branding to your party atmosphere, WITHOUT detracting from the fun.
Creating a branded tailgate experience helps customers celebrate in style, all while helping you to expand your reach. Follow these three useful steps to help you host the perfect promotional tailgate:
1. Deck it Out With Decorations
To get your guests in the right mood and to create the perfect ambiance, you need to have both appropriate and attention-grabbing decorations. For example, you could plan your decorations based on your favorite team’s colors or mascot. Whatever you decide to do, don’t be shy when it comes to tailgate decorating – you can put up as much or as little as you want. Promotional products like balloons and foam fingers could be just what you need to make your tailgating party pop. Custom printing your logo across these custom items is an innovative (and enjoyable) way for your customers to relate to your brand AND have fun at the same time!
2. Have Food Galore
Although your tailgaters might bring some snacks of their own, having plenty of good food is a must for hosting a killer tailgating party. For example, you can distribute custom popcorn packs, which contain candy and popcorn in a cute wrapper that can be custom printed with your logo. It doesn’t matter if your guests are craving something sweet or savory – you’ll have them covered. Offering complementary branded gift boxes like this one, which comes equipped with four different kinds of pretzels, could really hit the spot with customers. For the most part, tailgating guests look forward to a sampling of good food that’s hot off the grill. So, there’s no better way to promote your brand than with a custom portable grill, which is guaranteed to make your brand the center of attention. By equipping your company tailgate with an impressive assortment of branded snacks, your customers will not just be loving your brand with full hearts – they’ll also be loving your brand with full tummies!
3. Be Ready with Game Day Essentials
Because it usually takes place in a casual outdoor setting, tailgate parties don’t follow the etiquette of a traditional party. To provide a friendly and engaging environment, you need to have essentials like adequate seating, as well as items for serving all the delicious food you’ll be sharing with your guests. Easy to store and easy to set up, the sturdy Game Day Director Chair can be custom printed with your corporate logo, ensuring brand exposure through every avenue. It even has side beverage holders and zips for convenience. Once guests are settled in their seats, you can start distributing your branded beverage napkins, along with delicious, hot or cold food on branded party plates, which can also hold a 12 oz. beverage can or – our personal favorite – a wine glass.
By branding your next company tailgate from top to bottom, you’ll be able to attract potential customers, engage them, and make a long-lasting impression.
Generating buzz through a fun event like this will ensure that your brand receives maximum exposure. If you follow this planning guide for your next promotional tailgate, your brand will surely be the MVP of game day!