Trustpilot honors Pinnacle Promotions

20140805-thophy-july2014 (1)‘There’s no such thing as bad publicity’ – Phineas T. Barnum

That’s not completely true. In today’s crowdsourcing environment, a positive public image is vital. Businesses are competing for an ever-dwindling mindshare using all tools at their disposal. Which means that the value of the credible, qualified customer review is higher than it has ever been before.

Trustpilot is an online-review platform for ecommerce businesses. Trustpilot boasts more than 7.5 million reviews on its site, representing businesses in more than 16 countries. One of the key value-adds of Trustpilot is its relationship with Google that lists Trustpilot reviews in the Google Seller Ratings. Unlike other crowd sourced or location-based review options, Trustpilot is regulated and cannot be “gamed” in the business’s favor. It is entirely customer focused, customer controlled.

Pinnacle Promotions uses Trustpilot for its customer review program. And, we are so very proud to accept the first-ever Trustpilot Customer Milestone Award. In July, Trustpilot recognized Pinnacle Promotions for collecting more than 500 reviews. Of those reviews, the majority are five-stars.

“We are honored to be the first recipient of the Trustpilot Customer Milestone Award, the party was fantastic. The entire company got to celebrate this achievement together over cake, cookies and champagne. We take our customer experiences very seriously and it’s great to know there’s a company out there that does too and is willing to recognize those that do. Thanks Trustpilot.” – Justin Hutchinson, Director of Inside Sales at Pinnacle Promotions

Trustpilot threw a party for the team at Pinnacle to celebrate this momentous occasion. Complete with cake, cookies and champagne, Trustpilot raised a glass to Pinnacle. Trustpilot selected their top ten favorite reviews and had them framed and presented to the team during this company-wide event. Read the Trustpilot blog post, here.
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Pinnacle strives every day to provide a high level of excellence in products and service. We look forward to continued positive relationships with our customers. Thank you, Trustpilot, for recognizing Pinnacle and this groundbreaking achievement!

Pinnacle Promotions

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Chocolate Cake, SEO and Promotional Products

Link farming used to be a standard SEO practice. Pay people to put links to your website on irrelevant or micro-sites to trick Google into believing everyone is linking to you so that you rank higher because you seem very important. Keyword loading was also standard SEO practice. Pay people to write hundreds of articles about you loaded up with your brand name and keywords and post those on irrelevant or micro-sites to trick Google into believing everyone is reading about you so that you rank higher because your name is everywhere.

Starting in 2010, Google used Panda and Penguin updates to sniff out these schemes and punish the offenders. The shift has already happened from “link farming” and “keyword loading” to “content saturation.” Content saturation is the idea that if you put out excessive amounts of content, any content, you are bound to get activity. The problem with content saturation? First, content shock: too much content and the user’s tolerance for consumption. Secondly and more importantly, relevance.

Google’s current Hummingbird algorithm is brilliantly designed to combine original site links, keywords and site content to determine relevance. And the more relevant the content, the higher Google organic visibility. So, content saturation can actually hurt your brand. Many companies will blog about anything just to get your eyeballs. It doesn’t matter if the blog relates to anything they do or sell.

So, while we will never write a blog just about chocolate cake…we WILL write a blog about how to bake a chocolate cake with promotional items! And, as an added bonus…we are going to throw in a pretty awesome recipe for chocolate cake!

5 Promotional Products to Help You Make a Chocolate Cake

1.

Swivel Measuring Spoons

Swivel Measuring Spoons
















2.
Silicone Spatula

Silicone Spatula



3.

Tiny Tot Magnetic Timer

Tiny Tot Magnetic Timer



4.

Ad-Mitt

Ad-Mitt



5.

One Cup Measure-Up

One Cup Measure-Up



And now, the easiest, best chocolate cake recipe ever!

Easiest Chocolate Cake recipe

Easiest Chocolate Cake recipe

Pinnacle Promotions

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5 Ways to Make People Forget You

Not putting your brand name on the door of your business is the same thing as not using a promotional product. The price of NOT using promotional products all but guarantees people will forget you.

The Advertising Specialty Institute, a leading promotional products association, releases an annual impressions study. ASI breaks down the effectiveness of promotional products against other types of advertising, by product, and by demographic. Every single study type drives home the high-value effectiveness of promotional products.

Here are the top 5 ways to not use promotional products to guarantee people forget you:

Mr. Nobody









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1. Don’t put your brand logo on a promotional pen that people find in their kitchen drawer, on their desk or in their purse.














blank lined notebooks
2. Don’t brand a personalized note pad…let’s just keep calling it scrap paper.










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3. Don’t put your logo on a shirt or customized uniform to ensure no one thinks about you when you see it in a crowd.










Trade show concept.
4. Don’t put your company name on a reusable tote bag that you give out at a tradeshow and no one will thank you for not helping them carry all of their show swag.










Cafe Eat Sign
5. Don’t put your restaurant logo on a custom mug, on the menu or on the café door. Why do you want people to remember where they at that delicious meal that time?








Click to see our best selling promotional items, and make sure your brand is never forgotten!

Pinnacle Promotions

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What Happens After a Big Breakup

Your last breakup may not have been worth millions of dollars. But, perhaps you too had to decide what to do with a corporate logo after dissolution or split. Perhaps you needed to find an outlet for your uniforms after a company name or logo change. Or, maybe you decided not to give that favorite concert t-shirt back to your ex. Either way, there’s a lot more to think about after a big breakup than just the feelings. Don’t forget to consider the stuff!

Manchester United Defend (Photo credit: Paolo Camera)

Manchester United Defend (Photo credit: Paolo Camera)

Manchester United, one of the champions of the Barclay’s Premier Football League in England, made big news recently when they switched from Nike to Adidas as the main supplier for their kits. The deal is the highest uniform deal of all time in any sport. Adidas will pay Manchester United $1.3 billion over 10 years to provide uniform kits.

The Initial Breakup:
Nike decided after a 10-year relationship that ManU wanted too much money to continue the relationship. Did this have anything to do with Manchester’s recent poor performance in the Premier League? They finished 7th this past season. Either way, when word got out that Nike was moving on, sports powerhouse Adidas was more than happy to move in. Adidas worked a deal to pay $130 million per year for the next 10 years to Man United. They expect $400 million in sales per year to generate from this relationship. Man U put Nike on notice in January, and the Adidas deal was done by June. The new kits start in the 2015-2016 season.

Intellectual Property and New Gear:
Of course, the brand owns their logo as intellectual property. But as part of the complete kit, Adidas will outfit Man U with an updated, slightly tweaked logo, and full game and training uniforms (down to the underwear). However, the deal is only for playing and training wear. Unlike with the Nike contract, now the team will control any other licensing for promotional products directly.

Old Gear:
And what is the team to do with the old, outdated Nike gear? The team will continue to use the kit through the 2014-2015 season. But, what happens to the gear after that?

Often, teams need an outlet for getting rid of outdated products. Some clubs sign the old items and give them to charity. Others are required to donate the items, but not in a geographical area that they can be resold or profited. It can be mandated that the items be sent to third-world countries and given to charity.

Man U is hosting a contest this season so that people can enter to win Nike Tour Gear worn during game play and signed by the players. You can enter here.

Enter to win Tour Gear from Aon

Enter to win Tour Gear from Aon

Whether a logo change or corporate split, what do companies do with all the old stuff? Have you found creative ways to use last year’s marketing materials? Tell us in the comments below!

Pinnacle Promotions

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9 Promotional Products that Didn’t Exist 20 Years Ago

Pinnacle Promotions recently celebrated our 20th birthday! Pinnacle owners Mitch and Dave Weintraub have been in this business long enough to see new products come and go. We decided to take a look back at promotional products that weren’t around 20 years ago when these two brothers started up the business.

1. Powerbanks

20 years ago no small, cellular phones even existed. No cellular phones, no need for the Powerbank as we know it today.

20 years ago no small, cellular phones even existed. No cellular phones, no need for the Powerbank as we know it today.


























2. BPA Free Water Bottles
Bisphenol A has been used to make plastics since 1957. However in 1998 the government began to investigate potential safety concerns. A 2010 FDA report labeled BPA as potential hazardous to our health. This led to the creation of the BPA-free water bottle.

Bisphenol A has been used to make plastics since 1957. However in 1998 the government began to investigate potential safety concerns. A 2010 FDA report labeled BPA as potential hazardous to our health. This led to the creation of the BPA-free water bottle.





























3. Neptune Screen Cleaning Cloth

 Again, no small, cellular phones with touch screens no need for the Neptune Cloth screen cleaner.

Again, no small, cellular phones with touch screens no need for the Neptune Cloth screen cleaner.

























4. Stylus Pen

No touch screen, no stylus!

No touch screen, no stylus!























5. Stemless Wine Glass

Reidel introduced the worlds first stemless wine glass in 2004. “The tumbler, used for centuries as an all-around drinking vessel, is now turned into a sophisticated wine accessory.” http://bit.ly/1ogRA5z

Reidel introduced the worlds fist stemless wine glass in 2004. “The tumbler, used for centuries as an all-around drinking vessel, is now turned into a sophisticated wine accessory.” http://bit.ly/1ogRA5z



























6. Moustache Pen

While there were moustaches 20 years ago, there weren’t “hipsters.” Hence, the Moustache Pen.

While there were moustaches 20 years ago, there weren’t “hipsters.” Hence, the Moustache Pen.























7. Retro Boombox Cooler

20 years ago we were using actual boom boxes! Not, coolers dressed up to look like boom boxes that use Bluetooth technology to play music!

20 years ago we were using actual boom boxes! Not, coolers dressed up to look like boom boxes that use Bluetooth technology to play music!

























8. Clear Stadium Tote

While the clear bag may have existed 20 years ago, the clear bag for use at NFL games and other sporting events only existed since the beginning of the 2013 season in response to uncertainties following 9/11.

While the clear bag may have existed 20 years ago, the clear bag for use at NFL games and other sporting events only existed since the beginning of the 2013 season in response to uncertainties following 9/11.



























9. Full-color grocery tote with QR code

Full-color images have been around for a while. However, the inclusion of the QR code inside the color image is new. One client used the bag as a giveaway for conference attendees. When users activate the QR code, they were provided with the conference schedule and coupons for meals and local attractions that were exclusive to the QR code users.

Full-color images have been around for a while. However, the inclusion of the QR code inside the color image is new. One client used the bag as a giveaway for conference attendees. When users activate the QR code, they were provided with the conference schedule and coupons for meals and local attractions that were exclusive to the QR code users.































Take a look around you right now! What things do you see that weren’t around 20 years ago? Tell us in the comments below.

Pinnacle Promotions

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How 5 Brands Glammed Up With Promo Products

By Elizabeth Fenlon, Merchandising Specialist

When you think promotional products, what comes to mind? Probably stress balls, pens, note cubes? Some janky item you’d pick up at a tradeshow? You most likely don’t think of promotional items as useful products that will enhance your next event. Promotional products are not just bland, boring products that trade style and personality for inexpensive and purely functional.
The use of promotional products, especially in unique and subtle ways, can do wonders in helping to build brand awareness in your client base. Event planners and marketers, take note.

1. At an in store event, CUSP by Neiman Marcus offered refreshments to guests in simple frosted cups with their logo imprinted on them. cuspcup


















2. At another in store event, Neiman Marcus gave guests a sweet treat! They are sure to take these home with them and think of Neiman’s fondly as they enjoy their tasty morsel. treats


















3. Celebrity stylist and fashion blogger, Rachel Zoe, adds a subtle hint of branding to her event by supplying logoed metallic sharpies for attendees to use. sharpies


















4. She also shows us logoed office supplies don’t have to be boring with these metallic journals! journal


















5. Sometimes, it’s not the product, but the messaging that ties everything together. Nylon Magazine lets their personality show with these simple, metallic pencils available for purchase on their website. pencils


















6. CFDA thinks outside the ‘block’ with their promotion for their studio visit with Band of Outsiders. blocks


















Not sure how to find the right ‘glam’ product to enhance your next promotion or event? No matter the parameters, we have something for you! Tell us about your event and let us do the thinking for you, matching the perfect product to fit your brand and event. Trust us, we’re experts.

Pinnacle Promotions

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5 Questions to Celebrate our 20th Birthday!

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Where were you 20 years ago? Pinnacle Promotions was just starting up. What started as two brothers in a small office above the Park Bench Bar in Buckhead, north of Atlanta, has grown to a $20 million company with more than 100 employees. Humble beginnings, to say the least! Click to read about our story on our website.

In the last 20 years, Pinnacle has changed logos, developed new websites, built a 100+ person team, and moved offices three times. One thing that has never changed is our mission to help our customers make the right impression by working with them to select quality merchandise that is branded perfectly and always delivered on time.

We asked some of our longest-running employees five questions. We put a few of their answers here.

1. What is the biggest trend you’ve seen since you started at Pinnacle?

Jasmine: Technology gadgets become more and more popular every year. And not only more popular, but more advanced.

Megan: The BIGGEST trend I have seen is with TECH. From inexpensive earbuds to bluetooth speakers…everyone uses TECH items. They span across all Industries and are loved by all. Adapters, power banks, speakers, iPad cases, phone accessories, stylus pens, etc!

Katie: Technology has definitely been more of a focus. Development of systems and programs that drive efficiency internally, as well as, customer facing processes that make it even easier to work with us.

Christina: I think the biggest trend as far as products would be koozies, sunglasses, glassware…..we did soo many wedding koozies a couple years back! ha Sunglasses and tumblers seem to be popular all the time too.

2. What is the biggest change you’ve seen since you started at Pinnacle?

Shelley: The amount of people! I think when I started there were 2-3 people in art, 2 people in marketing, maybe 8 in sales and 1 person in IT and accounting plus Dave and Mitch.

Benjy: My left front tire.

Jodi: Obviously, the growth of the company is a big change. When I started almost 8 years ago, the company was much smaller and we did continue to grow but at a slow rate. Today, Pinnacle is growing so quickly! We have added so many talented and wonderful people to the Pinnacle team within a short time and continue to do so. Also, another big change was the new Pinnacle branding.

Brooke: The beautiful, new office!

Steve: More structure and improved leadership team.


3. Where do you see the promotional market in the next 20 years?

Shelley: I think products will be more retail oriented with a quicker time from being in stores to being available for branding.

Katie: I see a lot more room for competition. As potential customers become more and more Internet savvy, SEO is going to become increasingly more important.

Benjy: The CafePress model (extreme customization) will expand into larger quantity runs and B2B — basically mirroring self-publishing — and will represent the majority of ad specialty sales.

Amy: Promotional Products are here to stay! There is no denying the power and return on investment that our medium provides to our clients. Over the next 20 yrs I can see the mkt continuing to grow. The Ad Specialties market will continue capturing a larger share of advertising spend vs. other mediums. Promotional Products are and remain to be one of the most cost effective products for the amount of CPI that they deliver.

4. Where do you see Pinnacle Promotions in the next 20 years?

Jodi: I believe Pinnacle will continue to grow in its staff numbers and expertise in the promotional world. The more years of experience we get, the more knowledge we gain as individuals, teams, and departments and as a company. I believe Pinnacle will continue to work hard and have fun in the process.

Jasmine: Twice the size and still going strong! :)

Megan
: I see Pinnacle growing further to develop private labeling and designs. Pinnacle not just buying from suppliers but creating a truly unique experience on another level with products that are cutting edge and thoughtfully useful.

5. What has been the best part about working at Pinnacle?

Jodi: The people and the environment. The people are just great to work with. I really feel like everyone is more of a family and truly care about the people they work with. This makes a difference in every day happiness in your job. The environment of the office is relaxed and fun, but we also work super hard. It’s great to have that balance.

Benjy: Family atmosphere.

Jasmine: Everything is constantly changing! You never get bored around here :)

Megan: The BEST part of working at Pinnacle is working with such cool people! We are all individuals but we seem to work together well and I learn so much from everyone here. :)

Brooke: The fast-paced environment, and working alongside “A” players. Each person at Pinnacle strives to do better every day. I enjoy the encouragement and the challenge from co-workers on a daily basis. I also love Pinnacle because of its size. I feel as if I am able to work with all departments, and learn from them, as well as make an impact.

Steve: The people.

Katie: The ability to voice your concerns and make positive changes within the organization. The opportunities are endless! If someone asserts him or herself and are straight forward with what they want their career to be within the company, good things will happen! And we get to wear jeans to work everyday :)

Shelley: Making new friends. My closest friends come from Pinnacle and I am so happy to have friends that work with me.

Amy: The PEOPLE! We all learn from one another and take the lesson with us over time. All in all we have a great culture. On those days that it has seemed hard to get motivated it is not only the commitment to the company but the people on your team that keep you coming back and pushing harder.

Christina: Seeing the company grow and knowing that I helped play a small role in the success. It feels good to work at a company that you see improving each year. It makes all your hard work worth it. Pinnacle was my first job out of college, so I feel like I have really grown up alongside the company.

We recently had a huge birthday, blowout bash to celebrate! Click to see pics and video from our 20th birthday party!

Pinnacle Promotions is celebrating our birthday by inviting you to celebrate with us. Pinnacle is hosting a #Pinnacle20 Photo Contest! Post a photo using the #pinnacle20 hashtag and be entered to win an iPad Air, or other great prizes. Check out our contest at facebook.com/pinnaclepromotions for ways to enter.

Pinnacle Promotions

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Secret Geek Gear for Sale!

We are in the gear business. So, when we saw this article about secret geek gear for sale, we couldn’t resist.

Company stores have been around for years. Disclosure: Pinnacle Plus is the online store partner for Pinnacle Promotions.

Company stores are ideal for companies that have to manage uniforms, marketing materials, or general swag for the people outside of the organization. Recently, PC Magazine decided to shop their way through a number of technology company stores. Check out their findings and see which are our favorites:

TMobile Boxers
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Dell Guitar USB
353545-dell-guitar-flash-drive
















Wikipedia Scarf
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Would you wear your corporate logo on your boxers? Give your wife Chrome earrings for your anniversary? Let us know what you think of the geeky company stores and their swag!

Pinnacle Promotions

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Are you looking for us? We’ve moved!

We are excited to announce that we are finally all settled into our new offices!

This is the fourth location for Pinnacle Promotions in our 20-year history. The process to find a new location began in May, 2013. Our organization had outgrown the offices we had called home for more than 10 years. The move involved location scouting, plan development, packing plans, and eventually the actual move, and to do all of this as efficiently and seamlessly as possible.

Owners Mitch and Dave Weintraub worked with local realtors to scout a location that would meet our current needs, but also allow for continued growth and was in a central location for employees. With the new office it was our goal to build out a state-of-the-art showroom and expand our current operations. Pinnacle circulated surveys to the entire company to find out what features were most important to the team. Then working with architect, did their best to accommodate functionality and comfort requests. (In the end, the employees are pretty happy with the results!)

Packing! Is there any worse job when you are moving? Luckily, Flood Brothers Commercial Relocation Services made packing a breeze. Their system of pink, numbered crates helped to ensure that everything made it to the right location. Easy to use, and easy to move!

The only snag in our otherwise brilliant moving plan? Atlanta’s epic Snowmageddonpocalypse. After three weather-related reschedules, we were finally able to make the big move!

We enjoy hosting our vendors and clients in our new facility. If you are in the Atlanta area, please stop by for a visit at:
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4855 Peachtree Industrial Blvd., Ste. 435
Norcross, GA 30092

For more great pictures, check out our Pinnacle Facebook page!

Pinnacle Promotions

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Personalize it! And, you can be a winner, too.

Personalization is key in the promotional products business. But when it comes to personalization, it seems retail is following the promotional industry’s lead. From the first day that your barista asked to put your name on your cup of coffee at Starbucks, personalization was creeping into mass retail. But recently, both Gatorade and the U.S. Soccer Organization are banking on your desire to personalize their products.

Gatorade’s #WinfromWithin campaign went for the personalization angle earlier this year. You can create your own, personalized label for your Gatorade bottle. But, in creating your own label you were also entered into a contest to win a case of Gatorade bottles with your labels on the bottle.
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The U.S. Soccer Organization is currently using personalization to encourage fans to purchase gear and get excited about our national team’s participation in the 2014 World Cup, which begins in Brazil on June 12th. Their “One Nation. One Team.” campaign allows you to not only purchase an official U.S. National Team jersey, but for the first time in an active World Cup season you can personalize the official home jersey with your name and number.

U.S. Soccer

U.S. Soccer


















What brands will follow next for personalization? Will you be able to brand your own soda can before it comes out of the vending machine? How about personalized flavors of your favorite brand of chips from your local supermarket? Will we soon see “Gucci by me” on purses and shoes at the mall?

Tell us what you think is the next great frontier of personalization!

Pinnacle Promotions

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