Express Your Beliefs with Promotional Signs and Presentation Tools

promotional signs and presentation toolsNews coverage has recently been inundated with stories and images of American citizens voicing concerns over President Obama’s proposed healthcare plan. With millions of Americans currently not holding any health insurance, and millions more currently underinsured, the government’s healthcare expenditure is out of control, and the whole country is in agreement that changes need to be made with urgency. However, opinions about how to revamp healthcare programs to conserve federal funds are far from unanimous. The on-going debate about Obama’s plan has led to a media frenzy, and neither the Republicans nor the Democrats have taken a clear-cut stance on the issue.

For years controversial topics such as this one have brought people with common beliefs together to fight for their shared convictions. Anything from animal rights, to anti-smoking, to green and sustainable initiatives, is enough to spur passionate dialogue from informed (and unfortunately sometimes, uninformed) citizens. Whether you are setting up a protest, or merely trying to direct peoples’ attention to a cause that you are dedicated to, it is important to prepare adequate signage and displays to effectively communicate your message. Your collateral needs to be bold enough to make a statement, but I would advise against setting up anything too permanent. Chances are that you will want to repeat your efforts in another location in the future, so your best bet would be to purchase presentation equipment that can be put up and taken down without a hassle. Also, consider transportation whenever you are planning for a cause-related event or rally. Can your display pieces be moved by a compact car? Or will you need to rent appropriate vehicles? Advance preparation will greatly benefit the execution of your event, and you will be more relaxed if you do not have to scramble for last-minute collateral and promotional materials.

To assist with your publicity efforts, we feature a wide array of Tradeshow Displays & Signage on our website. You can purchase items like portable tables and custom imprinted banners to enhance the professionalism of your staged protest or campaign. Passersby will be more likely to take notice of an attractively conveyed message, and if you do happen to capture press coverage, your organized rally will be taken more seriously than just a spontaneous get-together. Also, consider purchasing inexpensive giveaway items that support the objectives of your campaign. Items like pens or bumper stickers can gain serious promotional mileage, but make sure that you have adequate supply to distribute to all of the supporters in attendance.

As Americans, we are fortunate to be granted the right of free speech, and in accordance with that right, why not articulate your meaningful words on a customized promotional product or piece of promotional signage?

Dana
Marketing Coordinator
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Wind-Down the Year with Fun Promotional Products!

Kikkerland Robot Pencil SharpenerI’d like to share my newest promotional product obsession with you: the Kikkerland Robot Pencil Sharpener. So cute and so unique, this fun little multi-functional office accessory does double duty as a pencil sharpener and walking wind-up toy.

I think the biggest selling point for me was that you actually wind up the robot by sharpening a pencil! Of course you can always use the trusty key when your pencil isn’t in need and you just need to see him move (wind-up toys always make me smile!). Once he’s done making his moves, shut the flaps in the front to cover his “mechanics” and he becomes a fun little accent on your desk.

As August winds down, it’s a great time to start planning for the upcoming holidays and end of the year celebrations. The Kikkerland Robot Pencil Sharpener along with other unique toys and executive games make perfect holiday promotional gifts. When giving a logoed promotional product, you want to impress your intended recipients while still getting your branding message across. Funky gifts and gadgets do just that.

Whether you throw a holiday bash for clients and employees or give subtle, yet thoughtful, end-of-the-year gifts, fun toys and trinkets make memorable promotional gifts. Impress your clients this season with imprinted yo-yos, puzzles or even wind-up robots. They’re sure to land a permanent spot on their desks!

Kim
Marketing Coordinator
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Promotional Products for the Hippie Inside Us All

So I’m a couple of days late, but this week (August 15-18) marked the 40th anniversary of what is now regarded as one of the most monumental events in music history, and an icon of the 1960’s hippie counterculture, the Woodstock Music & Art Fair. Billed as “3 Days of Peace & Music” – which ran over into a fourth day – the Woodstock festival lured over 400,000 concertgoers despite heat, rain and mud, to a 600-acre dairy farm in Bethel, New York (43 miles south of the actual town of Woodstock, New York) for a queue of 32 live acts from the likes of the Grateful Dead; Janis Joplin; Creedence Clearwater Revival; The Who; Jefferson Airplane; Joe Cocker; Blood, Sweat & Tears; Crosby, Stills, Nash & Young; and Jimi Hendrix, just to name a few.

It was originally spawned as a fundraising effort by four young men (the oldest of whom was 27 in the summer of ’69) to raise money to build a recording studio in Woodstock, NY where artists like Bob Dylan and Richard Manuel already resided. Their idea began as a 2-day rock concert for 50,000 people or so in Wallkill, NY, with tickets ranging in price from $7 to $18. It would evolve into the free, 4-day, half a million people event in Bethel it became thanks to the citizens of Wallkill passing a last minute law banning the concert, early arrivals camping out before security gates were placed, and an ultimate decision to make the concert free instead of attempting to pool resources to improve fencing and security. Despite the challenges and changes, the crowds, the rain, the hour-long lines for the toilet, and the result of a $1 million debt and 70 filed lawsuits, Woodstock still produced an overall sense of success as, with the potential for riot and disaster, there was only social harmony and great music.

In honor of Woodstock’s anniversary, I have compiled a list of promotional products to help bring out the hippie that inevitably lies somewhere within us all, the part of our minds and souls where there is only room for peace, love and music.

An acid wash t-shirt – because actual acid was made illegal by the Controlled Substances Act in 1970.

A bandana – because you need something to cover up your greasy, dread-like locks.

Aviator-style sunglasses – because your eyes will need shade from the bright, summer sun.

And of course, a lighter – because legend claims that the practice of waving lighters at concerts began during Woodstock when candles were held aloft as the sun went down and Melanie took the stage.

Jaime
Creative Writing Intern
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Put Your Marketing Message on the (Promotional) Moon

Sweetie187Because Pinnacle Promotions is the home of RocketShip 24-Hour Express Service™, I thought it would only be fitting to write a blog post about the 32nd anniversary of NASA launching the Voyager 2 spacecraft! Space exploration is an exciting concept, and August 20th, 1977 marked a significant advancement in humans’ understanding of the universe around us.

The Voyager 2 is an interplanetary space probe that became the sole spacecraft to reach Uranus and Neptune. To date, it is the only device of its kind to have completed the Planetary Grand Tour, an ambitious plan that exploited a unique occurrence in the Solar System, which happens only once every 176 years when the outer planets are arranged in a particular geometric pattern.

To make your next marketing campaign truly “out of this world,” consider using a theme related to space exploration or the extraterrestrial. We offer an enormous array of promotional products that relate to this topic, and you can be as playful or serious with your product selection as you would like. A Moons Calendar, which features photos of the moon in different phases for each month, or our America in Space wall calendar can bring clients or employees one step closer to outer space exploration, and remind them of your company’s name and contact information 365 days a year. With 2010 quickly approaching, make sure that you have ordered custom imprinted calendars to promote your brand.

To demonstrate your brand’s wit and light-hearted attitude, imprint alien stress relievers with a catchy tagline or slogan. For a more serious take on the theme, why not opt for a moon stress reliever to convey your marketing message? Or take a look at this futuristic futura photo frame to decorate your recipients’ desktops and keep your company’s name in front of them all day long. Personally, I think Judy Jetson would have enjoyed a trendy, cutting-edge item like this one!

Motivate customers or employees to “reach for the stars” with promotional products inspired by matter from our galaxy and beyond!

Dana
Marketing Coordinator
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Promotional Products to Keep Your Kitchen Area Safe

I’m usually pretty handy in the kitchen. As I’ve said before, I love to cook. But this weekend, I made a tiny little mistake that ended with my finger wrapped up in a bandage.

While I was chopping baby carrots for the grilled chicken salad I was making, the tiny carrot unexpectedly decided to roll on me. Unfortunately, this little roll moved my index finger directly into the path of the oncoming knife.

I’m okay. Don’t worry. I quote the Black Knight from Monty Python and the Holy Grail, “tis only a flesh wound.” But still, it hurts. Okay. Yes. I’m a baby. My brother, “the cook,” is still teasing me for my patheticness. But my incident drives home why safety and preparedness in the kitchen is so important. Where else do you work with fire, oil, glass, gas and knives (not to mention the countless other chopping, blending, mincing, slicing, and dicing tools) all in one place?

The kitchen really is no joke. You have to take caution when working with dangerous/sharp/flammable materials. Make sure your kitchen (or at least a room nearby) is stocked with a few basic safety essentials. First aid kits are great for minor wounds. Also, make sure you know where your fire extinguisher is located, and be sure to keep up with all related maintenance requirements. It won’t help if it isn’t working.

Happy Cooking!
Kim
Marketing Coordinator
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Promotional Products for People Who Talk Too Much

Now I know we all hate when our inboxes become cluttered with chain mail and viral videos that don’t usually serve any higher purpose than to give a mid-morning chuckle and waste a few minutes of our time, but my dad sent me this one a few weeks ago and it has now been circulating around the Pinnacle office – and I think it is pretty funny:

The baby is pretty cute and quite the chatterbox, but the clip only precipitates the real topic at hand – do women really talk more than men? It is a matter about which the male population has long speculated, and the female population has long denied. Well back in 2006, a female psychologist tried to affirm this longstanding stereotype in her book “The Female Brain.” According to its author, Louann Brizendine, founder and director of the University of California, San Francisco’s Women’s Mood and Hormone Clinic, women in fact speak an average of 20,000 words per day, nearly three times the scanty 7,000 spoken by men. Don’t get too excited men – Ms. Brizendine has since retracted this claim, and there have been numerous studies published that now place this presumption back in the category of myth. New consensus? The sexes speak just about the same amount, averaging out to about 16,000 words daily.

So we all like to talk, and at Pinnacle Promotions, we have some great products that are perfect for doing just that! Exercise your vocal cords with the the Tuxedo Digital Media Player that can also record and play voice messages. Or if you happen to be victim to someone who talks just a little too much, you probably need the Leed’s High Noise Cancellation Headphones!

Jaime
Creative Writing Intern
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Forecast: Prepared! Anybody Can Be a Meteorologist with Promotional Weather Instruments…

pixthree-hurricaneikeThe 2009 hurricane season is officially underway. I returned yesterday from a brief beach trip to the Florida Panhandle just in time, as tropical storm Claudette picked up speed close behind. The National Hurricane Center stated that no named storms (meaning those with winds reaching a minimum of 39 miles an hour) had appeared in the Atlantic Basin as of Friday- the seventh-longest recorded wait in this area for the first tropical storm of the season. By Saturday, however, Tropical Storms Ana and Bill had been named off the Florida coast, and Claudette developed by early Sunday morning.

Experts predict a quieter than usual storm season this year, which is particularly fortunate for the nation’s Flood Insurance Program, currently in a deficit of over $19 billion. The Federal Emergency Management Agency, which controls the National Flood Insurance Program, released a statement that hurricanes have cost greater than $45.9 billion in disaster assistance since 2005, comprising approximately 85% of FEMA’s total expenditure on disaster relief efforts.

It is fascinating to think about the technological advancements that have evolved and the power which they grant meteorologists and weather experts to accurately track climate patterns and predict storms. Our ancestors had no advance warning of looming natural disasters like hurricanes and tornadoes, and therefore could only prepare for treacherous weather threats as soon as they came into view.

Today, tools to monitor weather conditions are affordable enough to warrant personal use in the home and office! Your brand can even customize handy weather instruments with your logo and marketing message so that clients and employees can utilize them on a daily basis. I, for one, enjoy being able to dress accordingly for the day’s forecast without having to set foot outside my front door! Gifts like weather stations will benefit your desired end users tremendously, allowing them to know what conditions lie outside the confines of their home or office. Choose from a variety of unique custom imprinted Weather Instruments that are sure to impress and amuse your target audience.

If you happen to be in the danger zone for any of the tropical storms or hurricanes I mentioned above, stay safe and make sure to follow the storms’ progress to be prepared for any unexpected changes in course or upgrades in severity! Even if you are not in a region susceptible to these weather phenomena, weather tools can be incorporated into your marketing mix to form the foundation for an innovative and memorable promotional campaign.

Dana
Marketing Coordinator
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Interesting Advertising in Unexpected Places

jon smith 'una nos lucror'A few days ago as I was leaving the office for the night, I walked to my car and was surprised to find an imprinted reusable grocery bag hanging from my driver’s side mirror. I can’t lie; at first I was a little startled by the bag. I didn’t see it until I rounded the corner of my car, and I wasn’t expecting anything but the mirror to be there. But once I glanced around the parking lot to see the same white grocery bag hanging from the mirrors of all the other cars, I realized it was an advertisement.

Of course, I wasn’t going to stand outside and read the contents, so I tossed the bag onto my passenger seat and headed home. While I intended to take the bag home and check it out there, curiosity got the best of me on my drive and I ended up reading the entire message printed on that bag at various red lights.

So what’s the moral of my story? Apparently flyers aren’t the only thing people are leaving on cars these days! While I wouldn’t advise that you go hanging bags and other various promotional products on cars in parking lots (I did have mixed feelings about it, and I’m not even all that crazy about my car), I did think it said a lot about marketing in our society.

Savvy marketers are moving away from the disposable and concentrating on making longer lasting advertising impressions. When this company left bags on our cars, they literally put their brand into my hands. I got a new grocery bag and a constant reminder of their business. Not only was I exposed to their message, but they’ll gain even more advertising impressions every time I take their bag to the grocery store.

Again, I’m not saying you should run out and hang bags on the mirrors of the cars in your lot, but unexpected promotional advertising can be an effective means of getting your message out there.

Kim
Marketing Coordinator
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A Promotional Products Company You Can Trust!

I went through a phase my freshmen year of college where I was addicted to the popular online auction and shopping website eBay. I only actually bought a few items using the site, but that was all that was necessary to realize that it could be quite detrimental to my sense of well-being. I think it was after one particular morning – when I spent my entire 10am philosophy class in an anxiety-stricken panic because the auction for the discounted designer bag I had been eying all week would end well before the day’s lecture on Lucretius would, and I happened to currently have the highest bid – that I decided to end the obsession right then and there before my grades began to suffer and I began to count down the hours and minutes of my days in the following manner: 1h 27min left in the auction, 1h 13m left in class, equals 14min to get from Callaway Hall to a computer at the student center to place the winning bid.

Besides the ultimate disappointment in myself that came with the realization that I had fallen victim to such a self-indulgent act, I never really had any problems in relation to the site itself. Today during my lunch break, however, I happened to hear a story from a co-worker (thank you Courtney for unknowingly providing the inspiration for today’s blog!) that made me consider the negative consequences of using such a purchasing outlet.  Courtney’s boyfriend had recently sold his used iPhone through eBay. In the description he made sure to disclose that there were scratches on the product and that he could provide additional pictures of the item if requested, but that the iPhone was completely non-refundable after purchased. To make a long story short, the purchaser claimed that there were more scratches than described and requested a refund despite the clear disclosure that the transaction was to be final, resulting in a dispute that has yet to be resolved. Now I am not trying to criticize eBay or the use of other similar online shopping sites, (as I mentioned earlier I never had any transactional problems like this with any of my purchases) but the situation made me think about how reliable and consumer-friendly the processes are for ordering promotional products here at Pinnacle Promotions.

At Pinnacle Promotions, consumers are assigned to dedicated account teams to guide them throughout the entire buying experience. We offer the highest quality promotional products too and stand by our Pinnacle Platinum Guarantee™, ensuring that each order arrives on-time and exactly as it was approved or we will re-run your order or refund your money. You can stick to eBay if you want the thrill of the auction and can accept the consequences of being unsatisfied with your purchase, but if you want to shop with confidence, you can trust Pinnacle Promotions for all of your promotional product and imprinted apparel needs.

Jaime
Creative Writing Intern
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Does Money Make the World of Promotional Products Go Around?

jodisketch

Original Artwork By Jodi Spong, Production Manager/Graphic Designer

They all say “money makes the world go around.” But in the contemplative words of Tim McGraw, “who are they?” Well, I guess the overwhelming majority of society has adopted this mentality, but that does not mean that this statement should be interpreted as law. Children are taught at a young age through the use of allowances to value money and spend it wisely, but too often kids grow up to become jaded and materialistic, losing sight of what is really important in life.

Promotional products can serve as valuable marketing tools to attract business, but they need to be properly integrated into a cohesive marketing mix to return optimal results. Relationship management is a critical aspect of running a company, and you want to take necessary steps to ensure that your brand is perceived positively among current and potential customers. You need not shell out big bucks to impress end users of your promotional products with expensive gifts; sometimes it really is the thought that counts.

In college I took a marketing course entirely based on the concept that the best companies, the ones which make the greatest impact on the world around them and therefore stand the test of time, are those that have a soul. Soulfulness is an admirable quality that comes from within a brand: it is the intrinsic principles and values that guide the company every single day, and it cannot be communicated adequately in a mission statement or companywide memo. Ultimately, every organization needs money in order to remain in existence, but there are many other important factors that must be present to create a strong brand identity.

I am not trying to discourage you from investing in costly customized executive gifts or gift baskets. These items promote your brand’s professionalism and appreciation for valued clientele. However, you can achieve comparable success by employing less expensive promotional products and coupling them with articulate, compelling imprint messages or underlying marketing sentiments.

One of my favorite examples of inexpensive, yet highly effective, marketing with promotional products is LiveStrong bracelets. These cheap bracelets started a movement across the country in support of the Lance Armstrong Foundation. Consumers can buy their own custom imprinted bracelets, featuring the word “LiveStrong,” to publicize their support for the charitable cause, while also helping fundraising efforts for the foundation.

The popularity of LiveStrong bracelets demonstrates how simple it is to use promotional products for good, and the potential benefits that can be reaped by associating your brand with meaningful causes. Show the public that your company has a soul by distributing items like EarthSmart™ pens and jotters with your logo. You can also give these products out in your office or workplace to set a precedent for environmentally conscious actions.

Another way to get the word out about your company’s unique culture is by customizing inexpensive promotional products with phrases (not slogans!) that your employees live by every day. Some examples may be “Do good to do well” for a bank or financial institution, or “Mindful matters” for an educational foundation or think tank. Any way that you can think of to illustrate your company’s mantras in a genuine way to your target audience can boost brand loyalty and recognition. Check out our Sales and Closeouts category to take advantage of our current deals.

The answer to the question posed in the title of this blog post is yet to be determined. Look within your company or organization to reach your own conclusion, as every business operates differently and has its own set of objectives. Whether you decide to shell out big bucks or just small change, I wish you the best of luck with whatever direction you choose to take with your promotional products purchases!

Dana
Marketing Coordinator
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Daily musings on promotional products in our world and media.