Marketing to Make Millions


MoneyBlogNewzI was watching one of my new favorite shows, How’d You Get So Rich, with Joan Rivers the other night and I realized I must be doing something wrong.

The premise of the show entails Joan Rivers examining the immense wealth accumulated by regular folks that hit it rich with the creation of a product or company. While watching this episode, I couldn’t help but wonder what it is that makes a product so revolutionary, so desirable, that the inventor is made a multi-millionaire almost instantly? How is it that such simple ideas. Such basic, never-take-a-second-glance products can make a regular person super, ridiculously rich!?

I guess the most obvious reason that creative genius hasn’t struck me is that I’m not an inventor. I don’t look at the ordinary and plot a faster, prettier, more effective product. But trust me. Now I’m trying my best to. Now don’t get me wrong. I love my day job. But who wouldn’t want to at least be able to afford a shiny new Italian sports car, or a sparkling clean new mansion? The world of the wealthy seems so attractive and easy from the outside…

Okay. Now back to reality. I may never be a multi-millionaire. And honestly I don’t really need to be – nor do I really even want to be. But I can’t help but be fascinated by the way some people build their fortunes.

There is one thing that every one of these people has in common. They have built a recognizable brand. Whether it is a clothing label, an inventive toy or a redesigned gadget, these people have marketed and built their brand/product to a level that is almost unreachable.

Take a tip from these marketing geniuses and build your brand. Unexpected and unique promotional products, giveaways and stylish apparel can all be great ways to get your advertising message out into the public. No matter what your line of business entails, promotional marketing and public visibility are key to your success.

Marketing Coordinator
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September 11th: National Day of Service and Remembrance


Artwork from Art for Heart, an exhibition of paintings by nearly 200 children, from toddlers to teenagers, who lost loved ones in the attacks on New York City's World Trade Center.

On September 11, 2001, a terrible tragedy occurred in our nation. The 9/11 series of attacks left thousands of innocent victims and mass destruction in its wake. The aftermath of this horrible disaster affected not only the thousands of people directly involved in the attacks, but billions more, as family members and loved ones of the victims, the American population, and even the rest of the world continue to grieve.

Despite the immense pain and hurt inflicted on the American public, some citizens have taken it upon themselves to ensure that the lives lost were not in vain. This year marks the first federally recognized National Day of Service and Remembrance, a holiday which materialized in response to the perseverance and efforts of the 9/11 community and Congress, as well as thousands of organizations and support groups around the country.

The 9/11 non-profit organization called MyGoodDeed spearheaded the campaign to make this significant date in history a national day of remembrance. The organization’s website,, was launched with the goal of “rekindling the spirit of unity that swept the nation in the wake of the attacks,” says cofounder David Paine. After losing a loved one in the 9/11 attacks, Paine and his friend Jay Winuk established the organization to remember the incredible feats and sacrifices made by so many Americans in the face of tragedy.

Yes, there are countless ways that you can use promotional products as part of non-profit and philanthropic campaigns year round, but why not take action today to make a difference in the world around you? From picking up trash around your office, to volunteering at a local food bank or homeless shelter, take it upon yourself to be a good Samaritan and dedicate a few minutes of your time to give back to our country in return for all the opportunities that it has made possible for you.

I stumbled across the 9/11 Day widget at It is a clever (and easy!) way to share and obtain ideas about how to recognize the National Day of Service and Remembrance, and I hope that you, each and every one of our loyal blog readers, decide to respect and honor the sentiments of this national holiday in your own unique and special way.

Marketing Coordinator
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Presenting Pinnacle’s Lyrics Lounge: Promotional Products Inspired by Music

Today featuring: No Rain by Blind Melon – the band’s breakthrough single of their debut album, Blind Melon, released in 1992.


All I can say is that my life is pretty plain
I like watchin’ the puddles gather rain
And all I can do is just pour some tea for two (1)
and speak my point of view
But it’s not sane, It’s not sane

I just want some one to say to me
I’ll always be there when you wake
Ya know I’d like to keep my cheeks dry today (2)
So stay with me and I’ll have it made

And I don’t understand why I sleep all day
And I start to complain that there’s no rain
And all I can do is read a book to stay awake (3)
And it rips my life away, but it’s a great escape

All I can say is that my life is pretty plain
ya don’t like my point of view
ya think I’m insane
Its not sane……it’s not sane

Lyrical References:

1 –  Promotional Tea Lovers Gift Set, which includes 30 various tea selections from Mighty Leaf Tea Company.

2 –  Promotional  facial tissue box, to wipe away your tears.

3 – Promotional booklight with white LED light, to read your favorite stories in bed.

Find these promotional products and more online at Pinnacle Promotions.

Creative Writing Intern
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Promotional Products to Satisfy Any Sweet Tooth

The way to the heart is through the stomach, and tasty promotional products can get you there!

promotional chocolateI personally cannot think of anyone who doesn’t like a sweet treat every once in awhile. Even in our health conscience society, a little nibble here and there can’t be a bad thing, right!

No matter what the reason – the upcoming holidays, a cold call or a thank you – promotional food gifts are always a hit! Impress your clients and employees with a unique promotional treat. Available in loads of varieties, shapes and sizes, promotional snacks, candies, chocolates and towers are an excellent way to show your appreciation.

Worried that your advertising message will only last until the edible indulgence is gone? With customizable and reusable containers, your logo will continue to get advertising exposure long after the snacks are gone. With fun printed barrels, themed packages and traditional candy jars, you have hundreds of exciting presentation options to choose from.

Show them you care while spreading the word about your company with promotional candy and snacks!

Marketing Coordinator
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Promotional Products to Bring Out the Inner Musician in Each of Us

_e.t-Davies-Symphony-HallSeptember happens to be Classical Music Month. As a longtime flautist (I began playing in the fourth grade and continued to pursue my passion for music throughout college), I have always been a fan of classical music and famous classical performers like Yo Yo Ma and Bocelli. I don’t know how I would have made it through college without the comforting sounds of classically trained musicians wafting through my headphones during late-night study sessions!

If you are looking for unique promotional products to distribute to musicians or loyal followers of the music world, sometimes the best product choices are also the most unlikely. During the time I spent developing my musical talent, I found many promotional products to be extremely useful. I never attended a Wind Ensemble rehearsal without a pencil and highlighter in my flute case to make necessary revisions and notes on my sheet music according to the conductors’ instructions. My home or dorm room practice sessions always made use of media players or speakers to amplify professional recordings of pieces that I was currently working on, and whenever I was stuck without a music stand to display my sheet music, I would look to handy desktop items like portfolios or note holders to prop up the pages. I also never left home for a rehearsal without a canvas tote bag to keep my sheet music, metronome, and tuner accessible at all times.

Both of my former flute teachers played in the Atlanta Symphony Orchestra and encouraged me to listen to recordings and learn from world-renowned musicians like flautist James Galway. They would always give me CD recordings of performances by classical musicians for holiday and birthday gifts, and my collection of classical recordings has grown to include hundreds of discs. I store many of them in CD cases, but my favorites have earned a spot in my CD visor that I keep in my car. Don’t get me wrong; I listen to country, rap, rock, and pop music as well, but every once in awhile I find myself in the mood for some soothing classical performances to escape from the realities of horrendous traffic and lousy Atlanta drivers.

Promote your brand by giving away custom imprinted products to bring out the inner musician in each of your clients and employees!

Also, make sure to check out my current favorite musician, David Garrett. Not only is he a Juilliard graduate who holds the world record for the most notes played on the violin in one second (13!) during his rendition of Flight of the Bumblebee, but he has integrated incredible covers of songs by Michael Jackson and AC/DC into his extensive repertoire. See him breaking the world record here:

Or, if you are more intrigued by his ability to transcribe Michael Jackson’s “Smooth Criminal” into a violin performance, take a look at that video below:

Marketing Coordinator
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Honor Your Workers This Labor Day With Promotional Gifts

Robert Couse-BakerThis coming Monday, Americans around the nation will grill hamburgers and hotdogs at neighborhood barbecues, play water sports at the lake, and maybe see some firework displays – all in honor of Labor Day. Often regarded by Americans as the symbolic end of summer – the last long weekend of the season before autumn begins and those long summer days begin to fade – it sometimes seems as if this holiday means little more than just a day off work, or school, or of course the beginning of the NFL and college football seasons. Traditionally, however, Labor Day is meant to be a celebration of much more than that, outlined in the first proposal of the holiday in the late 1800s as a day to exhibit “the strength and esprit de corps of the trade and labor organizations.”

Coming off the heels of the American Industrial Revolution that spanned the mid to late 19th century, the average American worker endured 12-hour days, 7 days a week, to make a basic living. The use of child labor and harsh working conditions were also prominent during that time. As workers sought an outlet to express their demands for better working environments and a better quality of life, unions developed and held parades to voice their concerns, the first of which took place on September 5, 1882. Recognized as the very first Labor Day, ten thousand workers marched from city hall to Union Square in New York City to honor the workers of America and to vocalize their workplace issues. As years passed, more states began to hold these parades, and finally, in 1894, Congress passed an act declaring the first Monday in September to be the legal holiday known as Labor Day.

Honor your workers this Labor Day by giving them promotion gifts to show your gratitude for all their hard work. Whether it’s a crystal engraved award, an executive pen set, or a simple scented candle, they will be sure to appreciate the recognition.

Creative Writing Intern
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Think Pink!

It’s that time of year again. The days are getting shorter, the sun seems softer and the breeze is getting cooler. As summer winds down and we enter into the fall, its time to think about the fall season and all of the events it brings.

One of the things closest to my heart is Breast Cancer Awareness Month. Each October, the American Cancer Society, Susan G. Komen for the Cure and other non-profits hold annual walks and fundraising drives to raise funds and awareness of the life-threatening disease that impacts nearly 200,000 women each year.

This October, show your support in the fight against breast cancer with pink promotional products. Does your company attend an annual breast cancer walk? Outfit your team in pink branded apparel. Not only will you be showing your participation in the event, but you’ll be promoting your company as a brand that cares.

Want to raise extra money for your charity of choice? Sell branded pink products before the event, or even at the event if rules allow. From tumblers and keychains to apparel and tote bags, selling pink promotional gear is a great way to earn last minute donations. With so many inexpensive, unique pink items out there, you can afford to have fun with your promotion.

As October quickly approaches, don’t forget to shop for all your pink supplies. Demonstrate your support in the battle against breast cancer with pink promotional products.

Think pink and join the fight against breast cancer!

Stay Healthy this Flu Season with Promotional Hand Sanitizers

mcfarlandmoThe H1N1 virus, commonly referred to as the Swine Flu Virus, is expected to infect between 30 and 50% of the American population this fall and winter. The resurgence of the Swine Flu virus may begin as early as September because of the start of the new school year, and experts predict cases to peak in mid-October. The H1N1 vaccine is not going to be readily available until mid-October at the earliest, and furthermore, vaccinated individuals won’t develop immunity for several weeks after they actually receive the vaccine. Particular groups that are more susceptible to infection include pregnant women, health care workers, the elderly, parents or guardians of infants younger than 6 months, and adults under 65 with an underlying health condition.

The H1N1 virus is highly contagious, but there are some ways to protect yourself and those around you from falling victim to this illness. The CDC recommends several basic steps, which most people normally follow anyway, to minimize the spread of germs.

1. Wash hands frequently with soap and water, particularly after coughing or sneezing. Promotional hand sanitizers are also effective tools for warding off infection.
2. Shield your nose and mouth with a tissue when coughing or sneezing. Make sure to dispose of the tissue properly after use.
3. Try to avoid touching your face with your hands, as this is a common way to disseminate germs.
4. If possible, keep your distance from people already infected with H1N1. People mainly contract influenza as a result of being exposed to the coughing or sneezing of infected people.

Should you happen to catch H1N1, stay home from work or school to minimize the risk of passing the virus to others.

Keep your employees, clients, and loved ones healthy by distributing inexpensive, yet highly effective, promotional hand sanitizers to encourage clean hands. Pinnacle Promotions sells many types of promotional hand sanitizers in a variety of forms and styles. Consider the impact that antibacterial spray or antibacterial gel imprinted with your company’s name and marketing message could have on your target audience. Any recipients of practical promotional products from our Hand Sanitizer collection are guaranteed to appreciate the items during flu season, and they will be reminded of your company’s concern for their well-being every time they take action to ward off germs!

And lastly, although the Swine Flu is a serious subject, this video posted on YouTube puts a humorous spin on the virus’ name. It made me laugh out loud, and hopefully it will brighten your day, as well.

Marketing Coordinator
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Promote Your Brand with Brand Name Promotional Products


brand name promotional productsWithin the social structure of the United States, and any other developed nation really, there is a preoccupation with symbols of status – consumer products being one of them – used to denote one’s position within society. Though the nature of any correlation between these notions is highly subjective, it is hard to deny that those consumer products with brand names or designer labels are regarded as ones denoting wealth and prestige, and generally lie within the realms of the upper class. While many of these so-called designer items do rightfully align themselves with the rich and wealthy, owing to the quality of their goods, the true determination of their value is merely a social construct, initially developed from marketing schemes and sustained by consumer perceptions. More than just name recognition and the benefits of that familiarity, along with a brand name comes an identity of quality and excellence.

Your company can benefit from these marketing efforts of already recognizable labels by using their promotional products, and ultimately pairing your name with their reputation. At Pinnacle Promotions, we carry brand name promotional items such as promotional pens by Bic®, tools and watches by Swiss Army®, and office accessories by Alicia Klein®, just to name a few. Promotional products with brand names will be sure to impress clients and employees, and recipients will be even more likely to keep these products that they recognize to be of a certain value. You can see our entire collection of brand name promotional items by clicking here.

Creative Writing Intern
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Promotional Products on the Soapbox Track!

This Saturday I had the great pleasure of attending my first ever soapbox race!jeherv-lame-varsity-car

Atlanta was lucky enough to be one of two cities selected to host this year’s annual Red Bull Soapbox Race. Red Bull closed off 10th street in Midtown Atlanta and created a curvy track that tested the skills of each driver and the agility of each handcrafted soapbox car.

Fifty teams entered the human-powered race to compete for the coveted title of first place and a weekend NASCAR experience in Charlotte, NC. Each team was judged on their speed, creativity and showmanship. With each team being encouraged to perform a skit, dance or some form of entertainment prior to their race down the track, there was no shortage of leprechauns, lederhosen, togas and other various “characters” walking the streets of Midtown.

The race was loads of fun and I was incredibly appreciative of the fact that admission to such a fun and popular event was free. And being such a nut about cool advertising techniques, I couldn’t help but notice the promotional products and amazing branding that Red Bull does for this once-a-year event.

As we walked from the train station towards the race, we followed the banners (not to mention crowds of people!) to the designated entrance. An imprinted hand fan was the first item we received as we walked the path to the Pit to see the soapbox cars before the race. Then we received an icy-cold free Red Bull. FREE. Yay! That almost never happens anymore. With the free drink and an invitation to their outdoor lounge area, I actually felt like a VIP for a minute! After we found the perfect place to watch the race, the Red Bull crew (wearing Red Bull tanks) distributed imprinted bells to those lining the track. While that was the extent of the giveaways I actually witnessed (although I did see several Red Bull custom shaped coolers in passing), I would bet that near the finish line and judges’ station (we were at the starting line) many other items were offered as well.

Take a tip from Red Bull when planning your events. Getting your name out into the public is a great way to generate knowledge and demand for your products or services. Need to create buzz about your event? Promotional banners are a great way to market an upcoming event. Post them in areas surrounding the location of the event. They’ll help promote beforehand and add to the excitement the day of. Hosting an outdoor event? Offer guests imprinted hand fans to help them cool off. There’s nothing worse than a cranky crowd of thousands of sweaty people! And make sure to set up drink stations where people can take a quick break from the festivities and grab a water, or in this case, possibly a Red Bull.

While you may not have a tangible free sample of your product to offer or the financial backing to organize such a large-scale event, you can still use some of the demonstrated tips and tricks used by Red Bull to promote and generate excitement about your company. Remember to have fun with your marketing. Entertaining guests and attendants and giving them a promotional product to take home is a great way to increase your corporate branding.

Marketing Coordinator
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Daily musings on promotional products in our world and media.