A recent Harris Interactive poll discovered new information about cell phone usage in the workplace. The bad news for employers? 63% of Americans surveyed believe that people glance at their cell phones during work meetings and 74% of Americans believe people use their cell phones at work to conduct activities they wouldn’t do on the company computer, like job searching or surfing dating websites. The good news for your brand? Promotional cell phone accessories must obtain lots of impressions throughout the work week!
So what are the most popular techniques for sneaking a peek at cell phones? And what sites do people visit most from their cell phones when they are on the clock?
Top tactics for pulling out a cell phone at the office include: hiding the mobile device under the table (47%), excusing oneself to go to the restroom (42%), hiding the mobile device in folders/notebooks/papers (35%), pretending to tie one’s shoes (9%), and creating a distraction (8%).
The most popular activities performed on cell phones include: looking for another primary job (52%), visiting online dating websites (47%), looking for a side job (46%), researching embarrassing illnesses/conditions (37%), shopping for lingerie/undergarments (33%), and investigating plastic surgery options (20%). Additionally, out of about 64% of online Americans who admit to watching online videos, 17% of online Americans have watched online videos while at work.
As global society becomes more and more reliant on smart phones to function, organizations should capitalize on the immense advertising potential of cell phone add-ons and accessories. It would be impossible to ban employees from engaging in cell phone usage at work altogether, so why not view this unavoidable reality as an opportunity to build brand awareness? From protective cases to charging stations and desktop phone rests, promotional cell phone accessories are useful, timely, and creative giveaway options.
Dana
Manager – SEM