Every year on the first Tuesday in August between the hours of 7pm and 10pm, millions of people in thousands of communities across the United States participate in the National Night Out event to recognize crime and drug prevention. This year marks the 26th annual awareness evening, sponsored by the National Association of Town Watch and co-sponsored by various companies and organizations in observing communities.
The goals of this event include increasing awareness in crime and drug prevention, garnering support for local programs against criminal activity, fostering cooperation among police and neighborhood watch groups, and alerting criminals that neighborhoods will not tolerate deviants and unlawful activity.
Your company can emphasize the importance of safety to employees and customers throughout the year by giving away promotional products that will ensure their well-being. Automotive emergency kits featuring your imprinted logo are a great way to make recipients aware of your organizations’ concern for their protection, and they will appreciate the provision of such useful (and necessary!) items, courtesy of your brand.
One especially valuable promotional product is the Roadside Emergency Car Kit, which includes a siren and flashing emergency light. Even inside the home, this item has the potential to save lives when used correctly, because of its ability to inform passersby that the user is in need of assistance.
It isn’t too late to take part in this year’s National Night Out- research activities in and around your community and encourage your company to volunteer tonight as a sponsor. At the very least, encourage your neighbors to meet you outside to recognize this unique annual occurrence. Lock all of your front doors, switch on outside lights, and spend a few hours socializing in the fresh air!
Dana
Marketing Coordinator