This month’s Counselor Magazine happens to be the 6th Annual Writing Instruments Issue. Nobody can deny the popularity of promotional pens within the advertising specialties industry, but the publication pinpoints some new studies that illustrate just how effective these marketing tools actually are at disseminating your brand’s message.
-According to ASI’s Ad Specialties Impressions Study, 54% of consumers recall receiving a promotional writing instrument.
-Writing instruments are cheaper than many promotional products and provide a better return on investment than most alternative advertising and marketing mediums.
-Each month, a promotional pen warrants 363 impressions for the featured advertiser.
-76% of consumers claim to keep pens which they are given as promotional items in their home or office.
-Promotional products distributors brought in $1.3 billion in revenue from writing instrument sales in 2009.
-A significant trend in pen sales this year? Security- the shaky economy has led banks, mortgage companies or other financial institutions to favor writing instruments with built-in fraud protection. Many unique pens are now available with patented pigment ink that soaks into the fibers of checks, making it virtually impossible for the text to be altered during check-washing scams.
Have you spotted any unique promotional pens lately? My personal favorite: the dual Post-it flag dispenser/pen… What can I say? Sticky flags somehow make note-taking more enjoyable!