photo credit: Andrew Stawarz
An article featured in the New York Times this week, “Do You Suffer From Decision Fatigue?,” discusses decision fatigue, which is an increasingly common phenomenon facing today’s society. Do you find yourself struggling to make decisions later in the day? Making rash decisions to avoid mulling over all possible consequences? Procrastinating making any decisions at all? New findings prove that you are not alone!
Recent experiments demonstrate that being forced to make a multitude of choices can lead to diminished willpower. Once decision fatigue rears its ugly head, study participants typically settle for recommendations from salespeople in a variety of situations. Additionally, when individuals are presented with more difficult decisions early on in the purchasing process, fatigue hits them early on, as well, and they claim to enjoy the shopping experience less.
From personal decisions to business decisions, practically every minute of our lives is jam-packed with choices. If you have purchased promotional products before, you are probably well-aware of the endless variety of products, styles, imprint methods, sizes, colors, etc. available. Rather than draining your entire daily quota of preliminary decisions on selecting items for your next campaign, let Pinnacle’s staff of promotional gurus guide your hand. Nobody should have to navigate the sea of decisions involved with promotional marketing alone!
At Pinnacle, we know that purchasing promotional products can seem daunting to even the most experienced of buyers. Ultimately, we not only care about the success of our customers’ campaigns, but also the peace of mind of the brand ambassadors who choose to patronize our business.
IdeaKits are one proprietary tool which we offer our clients to help them narrow down the vast array of promotional items featured on our site to a select few- the ones identified by our expert Account Teams as the most appropriate, yet still creative, options to meet the needs expressed by a given buyer. Selecting a product category, let alone a single product, can be taxing on one’s mind, but an IdeaKit tailored to your business can act as a stepping stone to kickstart your company’s promotional marketing efforts or ensure that upcoming initiatives accomplish the objectives defined by you and key stakeholders within your organization.