Coca-Cola Happiness Truck Spreads Joy with Promotional Products

Welcome to this week’s edition of “Trending Topic Tuesday,” where we share our take on what’s going on in the world and what promotional products would appropriately (or inappropriately) market the subject matter.

As part of its ongoing “Open Happiness” campaign, Coca-Cola recently sent a “Happiness Truck” to the streets of Rio de Janeiro, Brazil to make people smile. The truck is a bigger and better version of the Happiness Machine Coke planted on the campus of a London university last year (sparking a viral video): at the push of a button, it dispenses an ice-cold bottle of Coca-Cola Classic or Coca-Cola branded promotional products – visitors to the Happiness Truck received everything from Frisbees to surfboards to beach balls and balloons.

Judging by the smiles radiating from the faces of the crowd, I’d say the Happiness Truck accomplished its purpose in Rio de Janeiro, and the people who were visited by the fun-inducing vehicle will be able to remember that day every time they pick up the promotional products they pulled from the slot.

Like Coca-Cola, your company can use unique products to make a difference in the lives of your customers, driving customer loyalty and improving your brand’s reputation from Brazilian side streets to around the world. What product would you love to pull out of the Happiness Truck?


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