A Promotional Collaboration

The way to anyone’s heart is through their stomach. We all know that! But instead of giving out traditional promotional food products, the Georgia Aquarium went about their latest promotion a little differently.

Promotional Popsicle with sticker

Thinking outside of the box, the Aquarium collaborated with Atlanta favorite King of Pops to put their sticker on some popsicle wrappers to give out while promoting their latest exhibit. I think this is pretty genius. King of Pops is hugely popular in Atlanta (and for good reason; the popsicles are insanely delicious) and giving out popsicles with a simple logo sticker on them showing who they are from is a cost efficient way to promote both brands.

Think about partnering with another brand the next time you have a big promotion. It might yield you double the results, you never know. And now I want a popsicle.

Lee
Marketing Coordinator

Related Posts Plugin for WordPress, Blogger...

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

WP-SpamFree by Pole Position Marketing

Currently you have JavaScript disabled. In order to post comments, please make sure JavaScript and Cookies are enabled, and reload the page. Click here for instructions on how to enable JavaScript in your browser.