As the holiday season nears, it is becoming more apparent how many companies use promotional products as gifts for both employees and clients. With that being said, many companies do not actually come to a conclusion about what to order until the deadline has approached and time becomes the paramount issue, rather than determining what product the employees or clients will most appreciate. This is where rush service and fast production time become a client’s best friends. With the wide variety of items available on our website with less than 5-day production, getting holiday orders into the appropriate hands is not an issue! Many of our products are even offered under RocketShip 24-Hour Express Service™ to guarantee speedy delivery when our customers need it most.
I have found this year that some companies are choosing to make their orders more personal by offering employees the option of choosing a fleece jacket vs. a soft shell or a desktop charger vs. a pen organizer, for example. This gives the recipient the impression of a more personalized gift that is really tailored to their needs, whereas in the past I have noticed that corporate gifts are chosen with a broader range of recipients in mind. While less personal, more generic product options with universal appeal certainly can’t do any harm when distributed as holiday gifts, companies can reap the maximum benefits of a holiday giving program by spending more time listening to and understanding the preferences of their intended audience. The length of time that the promotional products are retained and the perceived value of the gifts will be much greater when the recipient is able to sense the time, effort and thought that a particular company put towards selecting the customized presents.
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