In a world of Ben and Jerry’s, Coldstone Creamery, and more frozen yogurt shops than I could possibly count on one hand, what does it take to successfully sell frozen treats? Well, just take a look at Steven Carse, who is better known as Atlanta’s own “King of Pops.” Using fresh, local ingredients to create unique flavors such as Grapefruit Mint, Green Apple Lemonade, Mexican Chocolate and my personal favorite, Valencia Orange Basil, Carse has become a local legend. Other startups can take note from the King, who has an avid presence on Twitter, where he shares daily flavors with more than 2500 followers. He also promotes his handcrafted pops with custom t shirts that local readers can purchase when they visit his promotional cooler (see pictures below) at the corner of North Ave. and N. Highland.
Menu changes daily so be sure to keep up with @theKingofPops
Images from kingofpops.net
Sarah
Marketing Coordinator