Join the Craze…B.Y.O.B.


Deluxe Non Woven Logo BagThat is Bring Your Own Bag! I know what you were thinking… but it’s the Reusable Grocery Bags that are the biggest trend in grocery stores, specialty food shops and convenience stores right now. Almost every retailer is now selling their own branded reusable grocery tote at checkout to encourage a “greener” way of living. The negative impact of plastic bags on the environment has been heavily publicized in recent years. The Environmental Protection Agency released a study in 2001 estimating the U.S. plastic bag, sack and wrap consumption is somewhere around 500 billion, and a trillion plastic bags are consumed worldwide each year. Of those, millions of these plastic bags end up outside of a landfill in our litter stream. It is hard to ignore and now more than ever, people are encouraged to do their part to minimize the environmental damage caused by plastic bags.

I’ve noticed more and more shoppers bringing their own reusable bags to do their weekly grocery shopping and it is becoming embarrassing or shameful to use the store-provided plastic bags. Not only do you not want to be spotted using a plastic bag, but reusable totes are a great promotional marketing opportunity. Think about it, if you purchase imprinted grocery totes and give them to your customers you not only make a statement about your company’s sustainability initiatives, but you also have provided them with a bag featuring your logo that they will be carrying around the grocery store every week. It’s a win win marketing strategy!

For other eco-friendly promotional products, shop our EarthSmart™ line.

Marketing Manager
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