Normally when we blog about Starbucks here, we talk about how they effectively use promotional drinkware to promote their brand. By offering discounts to those who bring their own reusable drinkware items to hold their coffee, they not only increase brand awareness, but they also drive repeat business, which is especially important in today’s economy.
In addition to saving customers money, Starbucks also started helping customers to save time by paying for their lattes and cappuccinos via a smart phone app, which we discussed here back in the end of January.
Now, Starbucks is offering consumers promotional snacks as a way to celebrate their 40th birthday, promote their recent rebranding efforts, and advertise the introduction of their “petites” line. Customers will receive free promotional snacks item from the Starbucks petite treat line- which includes bite-sized treats such as cake pops and mini cupcakes- when they purchase a beverage between 2 p.m. and 5 p.m., today through Saturday.
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image from starbucks.com