Pinnacle Promotions has been selected as a nominee for not one, but TWO 2010 PPAI Web Awards. These prestigious awards are given to distributor and supplier members of the promotional products industry based on demonstrated excellence in five distinctive categories. We have been nominated for the categories of “Functionality/Usability” and “Visual Design/Creativity.”
To me, both of these nominations speak to Pinnacle’s role as an innovator. A recent blog post by Rosabeth Moss Kanter discusses why “steady progress – step by single step – can win internal support and the external race for share of market or share of mind.” She discusses several characteristics of innovations most likely to effectively garner support, and the attribute that struck me as most closely aligned with Pinnacle’s accomplishments is tangibility. In her explanation of what “tangible” innovations entail, she states that:
“It offers concrete results that can be seen to make a difference in something that users need and value.”
What do our users need? What do they value? We think that an intuitive website and enjoyable shopping experience are ultimately two of the most sought-after ideals of buyers when choosing a promotional products distributor. So what broad areas constitute these two components? Why, “Functionality/Usability” and “Visual Design/Creativity,” of course. From the addition of Quick Links and Themes on our homepage to provide ideas for customers who are “just browsing,” to the recent reorganization of the navigation bar at the top of our site to make it easier to peruse our most popular categories, every change we make happens for a reason: our customers. In every facet of our website, we strive to create personal connections with our visitors. Even now, I can tell you that our team is hard at work improving our website and thinking of new ways to enhance the overall experience delivered by a visit to our site. After fourteen years of “step by single step” innovation, it seems fitting that Pinnacle Promotions has been nominated for recognition within our industry. We are humbled by this great honor and whether we win or lose in January, we look forward to retaining our status as an innovator for many years to come!
Team Lead – Social Media
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