Happy National Golf Month! Has your company ever considered sponsoring a charity golf tournament? Well, if not, now may be a great time to think about expanding your community involvement via this consistently successful fundraiser idea. Follow the simple steps outlined after the fold, and with adequate promotional golf items to distribute to participants and ample publicity, you will be on your way to holding a charity golf tournament that local residents will remember for years to come. Keep reading…
1. Determine the objectives of the tournament. Meet with representatives from the non-profit organization which you have chosen to sponsor. Decide what goals you hope to achieve for your brand, as well as the charity’s fundraising expectations. Based on these variables, set a baseline for how many golfers you will allow to participate, as well as entry fees, venue limitations and volunteer quotas.
2. Solicit other local businesses to co-sponsor the event. Restaurants may be willing to donate food and beverages in return for advertising space on t-shirts and/or giveaways handed out to volunteers and participants.
3. Publicize your event like crazy. Make sure to reach out to local newspapers, neighborhood advisory committees, and even area schools. The wider you are able to disseminate information about the tournament and the cause that it is going to benefit, the higher the likelihood of a fundraising smash hit!
4. Promote, promote, promote! Aside from the obvious philanthropic cause of the event, a golf tournament presents a prime opportunity to boost awareness for your brand among potential and current customers. Pass out promotional golf tees and balls to participants to maximize exposure and let players, volunteers and members of the crowd know that your company is the proud sponsor of this fundraiser. Hang large banners in prominent locations along the course to keep your brand name at the forefront of attendees’ minds throughout the duration of the event.
5. Award grand prize winners with golf awards (to be engraved with their name and score after the conclusion of the tournament) to commemorate their victories. Not only will winners appreciate the tangible mementos, but the trophies or awards will also remind them to register for your golf tournament the following year, building lasting relationships between your brand and individual participants.