A recent survey by American Airlines found that business executives expect their travel needs – and those of their employees – to increase through 2012. One possible reason for the rise in travel may be the slight economic recovery, as well as the fact that more than half of all survey respondents viewed face-to-face business meetings as vital to the ongoing success of their business.
In the ad specialty industry alone, many owners are beginning to include tradeshows in their fiscal budgets. And, it seems as though they won’t let an out of town location stop them, according to Advertising Specialty Institute, the leading industry organization.
As a result of the increase in air travel, promotional travel items are becoming an increasingly effective way to reach business owners and C-level executives in all industries.
In addition to functional items such as luggage tags and alarm clocks, consider distributing upscale products such as travel kits, pillows, and cosmetic bags. What better way to increase brand loyalty than by encouraging recipients to sit back, relax, and trust your company to take care of the rest?