From Promotional Calendars to Your Wardrobe: Happy Cow Appreciation Day!

Chick-fil-A Sponsor
Creative Commons Licensephoto credit: AuthenticEccentric

In the South, Chick-fil-A is no longer merely a fast food chain; it is a wildly popular brand that serves up smiles and happiness along with delicious fried chicken. Every brand strives to connect with end users on an emotional and personal level, but Chick-fil-A truly goes above and beyond to satisfy its customers.

The organization’s lovable bovine mascots, featured on Chick-fil-A promotional calendars, billboards, print collateral and in television ads, have built up such a tremendous following that it seemed logical for Chick-fil-A to create a Cow Appreciation Day to recognize these hoofed marketing icons. Last year on Cow Appreciation Day, over 450,000 customers dressed in cow costumes to earn free food from Chick-fil-A, and even more cow-obsessed patrons are expected to participate in today’s second annual Cow Appreciation Day festivities.

Dress like a cow from “head to hoof” and Chick-fil-A will reward you for your efforts with a free meal. Put on a cow accessory/partial cow attire and you can still receive a free entrée. You can even download a Cow Costume Kit online or enjoy playing the new Cow Appreciation Day iPhone App. Additionally, submit a photo online of your best cow costume for a chance to win 50 free Chick-fil-A meals! Visit for more information.

Whether you are a fried chicken aficionado or simply want to take advantage of this opportunity to pay homage to Chick-fil-A’s cute cows, put on your spotted attire and “hoof” it to the nearest Chick-fil-A today!

Manager – SEM
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