In a recent e-mail blast, Caribou Coffee announced its latest promotion: customers can save 50 cents on any beverage by having it made and served in their own Caribou-branded promotional drinkware. Caribou certainly isn’t the first to come up with such a promotion and they won’t be the last, but as the second-largest specialty coffee and espresso retailer in the United States, this marketing campaign is likely to be successful on a variety of levels. Not only do customers save money on great coffee and get to feel good about proactively participating in an eco-friendly campaign, but they also walk away with a high-quality piece of promotional drinkware they’ll be able to use in the future – even if the promotion expires.
Caribou Coffee’s selection of promotional tumblers, mugs, and reusable coffee sleeves fits a wide variety of tastes and personal styles, too, so you’re sure to find an item you’ll love to use. Filling it with hot coffee brewed from beans sourced by a “socially responsible supply chain” AND saving 50 cents on every order is the icing on the cake – or the whip on your drink, if you will!
Kelsey
Marketing Coordinator