This is certainly not the first movie to make use of promotional products for public advertisement, but the recent screen adaptation of Elizabeth Gilbert’s best-selling memoir, Eat, Pray, Love, has taken cross-promotional product branding to a whole new level. If you can’t afford to drop your life for a yearlong adventure in self-discovery through Italy, India and Indonesia, then perhaps you can at least indulge yourself in some motion-picture inspired merchandise.
Shoppers can find everything from Eat, Pray, Love fragrances created by Fresh and Eat, Pray, Love lip glosses from Lancôme, to a special Eat, Pray, Love-inspired Republic of Tea blend and even a branded digital reader pre-loaded with the book. There are also online shops at Cost Plus World Markets and the Home Shopping Network featuring a myriad of Eat, Pray, Love merchandise including jewelry, furniture, clothing, prayer beads, scarves, journals, yoga bags, and more. So go ahead and eat, pray, love…and shop.
Jaime
Team Lead – Multimedia