Post-Jeopardy Plans for IBM’s Watson May Include Promotional Healthcare Products

If you watched Jeopardy! any night this week, you might have noticed something a little different. Watson, a computerized robot programmed by IBM, appeared between Ken Jennings and Brad Rutter,  two of the top ranking contestants of all times. Following a tie with Rutter on Monday night, Watson blew his competitors out of the water on Tuesday and Wednesday. So, what’s a robot to do after defeating two former Jeopardy! champs?

According to CNN.com, IBM invested many years – as well as millions of dollars – in Watson. Thus, it’s understandable that they want to find an applicable use for Watson’s premier technology. So far, sources at CNN say that IBM has discussed the idea of “Watson, M.D.,” a tool that would be able to combine online resources with patient interviews, test results, and personal medical histories to help doctors diagnose their patients. If that’s the case, hospitals will certainly need to use promotional healthcare products to publicize their new technology. But, don’t purchase promotional healthcare products just yet; other possible applications for Watson include government, engineering, and business.

Watch the segment here

Sarah
Marketing Coordinator

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