This week, Amazon released the Kindle Fire and the Kindle Touch as part of a new wave of toys for the tech-savvy. The Kindle Fire is Amazon’s first attempt to take on the tablet market, which has so far been dominated by Apple’s iPad. Amazon’s Fire is smaller and thinner than the iPad, making it great for staying entertained on the go but less practical for accomplishing work outside of the office. While it’s not quite as functional as the iPad, the Fire does have one main advantage: its price starts at $199, well below any other tablet currently on the market.
In addition to the Kindle Fire, Amazon also released a new Kindle e-reader in an attempt to quell complaints that the first few editions have not featured touchscreens. Compared to previous Amazon e-readers, the Kindle Touch is smaller and lighter weight. The only disadvantage I can see to the new Kindle Touch is that the screensaver features advertisements – which might explain how Amazon was able to start the price at $99 (without 3G).
And, speaking of touchscreens, rumors swirled this week about an upcoming launch of the iPhone 5. According to industry experts, the iPhone 5 will feature a new design, a better camera, voice recognition software, and might even run on 4G. However, until Apple officially announces a release date (which they may do at their October 4th media event), no one will know for sure.
The one thing that is certain is that in today’s digital world, promotional media storage cases are growing increasingly necessary. As more and more consumers buy tablets, e-readers, and other digital devices, promotional media storage cases are effective ways to protect your clients tech-toys while also advertising your company’s message. You can even find “tech traps” that are designed to fit iPads, laptops, and e-readers alike, which means that you’ll enhance your brand visibility whether your clients opt for Apple or Amazon.