In case you haven’t heard by now, last week Google unleashed Google Instant, a search process that streams results as you type. As you continue to type and define your search query, you can see Google narrowing down the suggestions in order to provide you with the most targeted results. In other words, Google tries to predict what you are thinking in order to provide you with the search results before you even complete your thought, thereby saving you time (anywhere from two to five seconds per search and “11 hours with each passing second” according to Marissa Mayer, VP Search Products & User Experience at Google). Take the word “promotional products” for example. Over the course of my three second search process, results transform from “Publix” to “Priceline” and then pull up results for promotional products before I even complete the first word.
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