Every year, there’s one question asked of all stars as they walk the red carpet during awards season; and that is, “Who are you wearing?” From Badgley Mischka and Carolina Herrera to Jason Wu and Roberto Cavalli, these names are almost just as important as the name of a winning star or starlet. In fact, for designers, dressing a celebrity for an awards show is an invaluable way to promote their brand amongst the rich and famous. As knock offs of their dresses start to appear in department stores later in the season, these designers become household names for us normal folks, too. And, even if you don’t have a chance to rub elbows with famous designers, you can learn a lesson from them by choosing to use promotional brand name apparel to promote your organization, too.
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