Earlier this week, Disney announced plans to convert four classic films into 3D and release those editions to theaters across the country. The decision comes on the heels of the success of The Lion King in 3D, which has raked in over $80 million and is still playing in theaters, despite original intentions to screen it for only two weeks.
Why has the Lion King 3D seen such success? Playing an old classic on the big screen gives young adults the opportunity to relive their youth while younger children can enjoy the film, which was once locked in the Disney vault.
To capture the excitement surrounding the re-releases (and the 3D craze in general), marketers everywhere can distribute promotional 3D glasses imprinted with their logo. These glasses are great for recipients of all ages: pass them out to college students as they walk across campus or distribute them to kids and parents who eat at your restaurant.
Just don’t wait too long to get your promotional 3D glasses! The films chosen for re-release – Beauty and the Beast, Finding Nemo, Monsters, Inc., and The Little Mermaid – will hit theaters as early as January 2012.
Image from shanewarne_60000 on Flickr