Air Canada Rouge and Choosing Fashion Forward Uniforms

If we’re being honest it’s easy to cringe at the idea of work uniforms isn’t it? It may conjure up memories of ill-fitting khakis and bland, itchy polos; all in colors that seemed to flatter no one. But, thankfully, times have changed and a work uniform can mimic the lastest fashions. Polyester is now breathable, with wicking capabilities. Bulky blazers can be exchanged for warm cardigans. Employees will be happy to don your uniform, and you customers will be wondering where they can snap up their own pieces.

Need a little more convincing? Then look no further than Air Canada Rouge‘s new cabin crew uniform.

They chose a light grey pant that paired nicely with their cranberry colored cardigans and vests. White polos and dress shirts serve as a neutral base for the ensemble. Everything looks comfortable, a key element for a happy crew during a long or difficult flight.  This just goes to show have far we’ve come from the days when Pan Am’s stewardesses were required to wear girdles and tight skirts. 

promotional accessories

They even paid attention to smaller details like scarves and ties. Each has been imprinted with the Air Canada Rouge logo and in complimentary colors. The trilby hat is a nice extra touch that will be sure to save many a steward and stewardess from dealing from a bad hair day. Air Canada Rouge even had the Canadian shoe company Fluevog create specific colors of their famously comfortable shoes to match.

Rouge is Air Canada’s new leisure line, and they wanted their new brand uniform to reflect the same “je ne sais quoi” that they had based Rouge on. Renee Smith-Valade, vice president of customer experience at Air Canada Rouge, has been quoted as saying that Air Canada Rouge has a personality “which is fresh and youthful” and that certainly has been well translated into their uniform selection. There is nothing overtly formal or stuffy about the look, and, as The Consumerist joked, “Flight attendants can wear them from work to a concert to picking out artisanal marshmallows at the local farmer’s market”. But with destinations such as Venice, Edinburg, and Costa Rica, would this not be the  low key vibe you wanted to present to your passengers? Rouge wants you to feel like you could jet set off with only the fabulous clothes on your back.

The uniforms have been in the limelight since they were first debuted. Bloomber Businessweek has affectionately dubbed them the “Hipster Flight Attendent” look. Design blogs have embraced the uniform as well. To do away with any naysayers who would argue that the uniforms looked better on models than actual flight attendents, Air Canada Rouge chose actual cabin crew members to model the looks, giving an honest view of what this will look like up in the skies.

I’d love to know what  you think about Air Canada Rouge’s new uniforms: too Brookly-hipster or a great take on a classic steward uniform? Personally, I love the uniform, especially the scarf and shoes. But would you wear this “Hipster Flight Attendent” uniform be something you’d wear?

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