All The President’s Pens

While health care legislation has been all over the news for months, this innovative video is the first to focus on the use of the president’s pens rather than the bill and its contents. The behind the scenes glimpse allows viewers to see the bill signing process from a unique prospective; dig a little deeper and the video also provides valuable insight into the promotional products market.

The presidential facts: President Obama used more than 20 pens  to sign a single piece of legislation.
The promotional products application: Professionals can never have too many classic pens. Moreover, different types of pens work best for specific occasions. In the case of health care reform, diplomatic-looking pens were ideal. When signing a bill about energy conservation, a president may want to consider green giveaways.

The presidential facts: The pens were given to everyone involved in the legislation process.
The promotional products application: In addition to providing valuable exposure for the distributor, promotional products make meaningful gifts for recipients. As a follow up to the first point, I’m guessing some politicians have received multiple pens because they have been involved in a variety of initiatives. When pens come from a respected source they are more than functional writing utensils, they become highly valued keepsakes.

The presidential facts: President Obama is left-handed.
The promotional products application: In addition to tailoring pens for the occasion, it is important to customize promotional products to fit the target audience. Notice that Obama’s pens are designed so that the logo shows when a lefty- such as himself- is using the pen.

Whether or not your politic views align with those of President Obama, you can use these revelations to create effective gifts and giveaways. That’s an executive order!

Sarah
Marketing Coordinator
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