Promotional Games Gear Fans up for ‘Scott Pilgrim’

Scott Pilgrim vs. The World, the newest addition to the long list of comics-inspired movies, hits theaters this Friday. If the adorable Michael Cera isn’t enough to get you excited about the film, don’t worry – there’s an app for that! Universal Studios has created a game that is reminiscent of  the classic Nintendo game Mike Tyson’s Punch-Out, in which Scott falls in love with his dream girl and must defeat 7 ex-boyfriends to win her over. Promotional games are an incredibly versatile way to get fans excited about a product or event – from iPhone apps to custom chess sets, this sort of marketing is a practically foolproof way to engage an audience. Having put myself in Scott’s shoes and tried to defeat all of Ramona’s exes in the virtual realm will sure have me rooting for him from my seat in the theater this weekend!

Kelsey
Marketing Intern
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