Japan’s favorite animated kitten has been recruited to help raise funds for disaster relief efforts in her homeland.
Hello Kitty’s parent company Sanrio has partnered with Ty (creator of the original Beanie Baby) to produce a limited-edition Hello Kitty promotional toy wearing a pint-sized nurse’s uniform imprinted with the message I ♥ JAPAN. Ty alone has pledged to donate $1 million to disaster relief efforts by the American Red Cross to help boost American aid to Japan.
In addition to these cuddly promotional toys, Sanrio has also designed a t-shirt and tote bag that will retail for $10-20 and are currently available on its website as well as in Sanrio boutiques around the United States.
Sanrio and Hello Kitty aren’t only creating cute promotional products to benefit the character’s home country – it has also placed a link on its website encouraging visitors to donate to the American Red Cross and has funneled more than $50,000 in donations to the organization.
Of course, Hello Kitty isn’t the only brand that’s developed a promotional products-based campaign to benefit Japan since the earthquake struck in early March; as Jaime mentioned in this earlier blog post, Lady Gaga and Linkin Park have also worked with designers to create various items.
Kelsey
Social Media Manager