Okay so we all know that promotional products can be more influential for brand recognition than other forms of advertising because they are essentially tangible ads – and thus are able to appeal to our perception more easily, in that they are physical entities that can be seen and touched. Well now some promotional product manufacturers are adding a new corporal attribute into the mix – smell.
One of the most promising of these new items is the Scent-Sational Grip Promotional Pen, which is reminiscent of the classic Mr. Sketch “smelly markers” that we all cherished in grade school.
There are a few others, however, that I am not sure will bring about such a delicate joy for the old olfactory sense.
The Scented Non-Woven Tote Bag:
For those who want their scents to extend to all of the personal belongings they tote around as well. Coffee-scented car keys or a cinnamon-scented wallet? No thanks.
Fashionscentz Tees:
Using a fashion scenting technology whereby scented capsules are “bound to the fabric in a unique dying process. As you are wearing the garments the fabric moves and the capsules break and release the scent.” Sounds more like fashion without sense. Ha.
Jaime
Team Lead – Multimedia