‘Angry Birds’ iPhone App Inspires Promotional Toys and More

A couple of weeks ago I wrote about a cool iPhone app called ‘Pilgrim’s Punch-Out’, inspired by the film (which was inspired by the graphic novel) Scott Pilgrim vs. the World. This time, it’s the other way around: the popular ‘Angry Birds’ game app, which has sold over 6.5 million times downloads, aims to expand its franchise to movies, television, and even promotional toys.  Rovio, the Finnish company behind the hit game, plans to create sequels and more versions of the ‘Angry Birds’ game to keep customers engaged with its characters and storyline, according to Variety.  An animated YouTube trailer created to kick off this campaign (featured above) has over 5 million views, an encouraging statistic as the company moves forward in its brave endeavor.  As Rovio CEO told Variety Daily, “There will be a huge concentration of games coming to smart phones… We hope we can be the first major franchise to come from mobile” (Variety).

Kelsey
Marketing Intern
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