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5 Swag Items for Your New Hire Kits

5 Swag Items for Your New Hire Kits

Get the latest and greatest swag items to help welcome your new hires in style.

Did you know that research shows that great employee onboarding can improve employee retention by 82%? 

When welcoming new hires to your company, providing them with a well-curated new hire kit shows your appreciation, helps them feel excited about joining your team and enhances their onboarding experience. Including promotional items in these kits is an excellent way to promote your brand while providing practical and enjoyable gifts. 

What Are New Hire Kits? 

A new hire kit is a thoughtful and curated collection of swag items given to newly onboarded employees to make them feel welcomed, valued and excited about their new journey with the company. These kits go beyond just traditional office supplies, incorporating branded merchandise, practical tools and personalized touches that showcase the company’s culture and values. 

By including swag items like company logo apparel, water bottles, tech gadgets, customized notebooks, and more, new hire kits serve as a tangible representation of the company’s commitment to employee satisfaction and create a sense of belonging right from the start. 

These carefully crafted kits are pivotal in setting a positive tone for the new hires, fostering engagement, and leaving a lasting impression that can impact their motivation and productivity throughout their tenure.

Getting Innovative with New Hire Kits

HR professionals should consider setting up an online portal where new hires can easily redeem their welcome kits. This virtual platform streamlines the distribution process and allows employees to choose specific items that cater to their preferences or work requirements. 

By embracing this modern approach, HR professionals can establish a more consistent and efficient process for welcoming new team members. An online portal can facilitate seamless drop-shipping, tracking, and management of new hire kits while also assisting in collecting apparel sizes. 

5 Swag Items for Your New Hire Kits

Now that you know more about new hire kits and the incredible impact they can have on your onboarding process, it’s time to gear up with some fantastic swag items that will truly impress your new team members.

#1 Branded Water Bottles

Hydration is essential for productivity, and a branded water bottle serves as a practical and eco-friendly gift for new hires. By including a high-quality, reusable water bottle with your company’s logo, you encourage healthy habits and promote your brand wherever the employee goes. It’s a valuable item that new employees will appreciate and use daily, creating a positive association with your company.

#2 Customized Notebook or Journal

Providing new hires with a customized notebook or journal is an excellent way to promote organization and creativity. Include a notebook featuring your company’s logo or a custom message on the cover. This item not only allows employees to take notes during meetings or jot down important ideas but also showcases your company’s attention to detail and commitment to their professional development.

# 3 Branded Backpack

Branded backpacks are a winning choice for new hire kits and kitting solutions. These stylish and functional accessories not only promote your brand everywhere employees go but also offer ample storage for their essentials. With their versatility, branded backpacks can serve as a perfect container for assembling and organizing the entire new hire kit, streamlining the kitting process and ensuring a seamless onboarding experience.

Stay organized and stylish with the Merchant Craft Ashton Computer Backpack

#4 Company Logo T-Shirt or Polo

A company logo t-shirt or polo is a classic promotional item that can foster a sense of belonging and pride among new hires. Choose high-quality apparel featuring your company’s logo or a custom design that reflects your brand’s personality. This item serves as a walking advertisement for your company while creating a unified team atmosphere. New employees will appreciate the opportunity to showcase their loyalty to your organization.

#5 Customized Coffee Mug

A customized coffee mug is a popular promotional item that can bring comfort and enjoyment to new hires. Include a mug with your company’s logo or a personalized message to make it extra special. This item not only serves as a practical gift for morning coffee or tea but also creates a warm and welcoming atmosphere in the workplace. It’s a simple yet effective way to show appreciation to new employees and promote your brand with every sip.

Help your team caffeinate in style with the Rover Copper Vacuum Insulated Camp Mug

Enhance Your Onboarding with Pinnacle Promotions

Including promotional items in new hire kits is an excellent way to make new employees feel welcomed, appreciated and connected to your company from day one. You provide valuable tools while subtly promoting your brand by selecting practical and well-designed items like branded water bottles, customized notebooks, branded USB drives, company logo apparel, and customized coffee mugs. 

These items create a positive association with your company and contribute to a sense of belonging, helping new hires integrate seamlessly into your team. Make the most of these promotional items to leave a lasting impression and set a strong foundation for a successful and engaged workforce.

Are you ready to create the perfect new hire kit or online portal that will leave your team feeling valued, inspired, and ready to conquer their professional journey with your company? 

The Pinnacle Promotions team will help you select the ideal mix of swag items to make your new hires feel welcomed, appreciated, and connected from day one. Contact us today at 877.300.2007 and let’s build a strong foundation for a successful and engaged workforce together!

Posted by Chrissy Petrone, 0 comments
Celebrating Your Corporate Birthday in Style with Branded Gifts

Celebrating Your Corporate Birthday in Style with Branded Gifts

Corporate birthdays are significant milestones that mark the growth, achievements and resilience of a company. These occasions present an excellent opportunity to express gratitude and appreciation to the employees, clients and partners who have contributed to the success of your organization. 

Celebrating your corporate birthday in style involves thoughtful planning and incorporating branded gifts into the festivities. Branded gifts not only serve as tokens of appreciation but also act as effective marketing tools that promote your brand and leave a lasting impression. In this comprehensive guide, we will explore the importance of branded gifts and their impact on corporate birthday celebrations, and provide a wide range of ideas to help you celebrate in style. 

Whether you’re looking for personalized employee gifts, innovative client appreciation gifts, or unique promotional items, this article has got you covered.

1. The Power of Branded Gifts

Branded gifts hold immense power in the realm of corporate gifting. They not only express appreciation but also serve as tangible reminders of your brand. Let’s delve into the reasons why branded gifts are a powerful tool for corporate birthday celebrations:

1.1 Strengthening Brand Identity

Branded gifts play a crucial role in reinforcing your brand identity. When you give employees, clients or partners branded gifts, you are creating a lasting impression associated with your company. Each time recipients use or see the gift, they are reminded of your brand and the positive experiences associated with it. This constant exposure helps strengthen brand loyalty and fosters a sense of connection.

1.2 Building Relationships

Branded gifts are an excellent way to build and nurture relationships with your stakeholders. By showing appreciation through thoughtful gifts, you demonstrate that you value their contribution to your organization’s success. This gesture fosters a sense of loyalty and encourages long-term partnerships with employees, clients and partners.

1.3 Increasing Visibility

Branded gifts act as walking advertisements for your company. When recipients use or display the gifts, they inadvertently promote your brand to others. This increased visibility can lead to brand recognition, attracting new customers or potential talent to your organization. 

Branded gifts create an opportunity for your brand to be seen and remembered by a wider audience.

2. Branded Corporate Gifts for Corporate Birthdays

2.1 Personalized Employee Gifts

On your corporate birthday, it is essential to recognize and appreciate the hard work and dedication of your employees. Consider personalized gifts that reflect their interests and preferences. Branded items like custom-made mugs, engraved pens, personalized desk accessories, or employee recognition plaques can make your employees feel valued and appreciated. 

These personalized gifts create a sense of individuality and show that you recognize their unique contributions to the organization.

2.2 Thoughtful Client Appreciation Gifts

Clients are vital to the success of any business. Show your gratitude by offering them branded gifts that align with their interests or industry. Consider items like branded calendars, premium notebooks, customized gift baskets or exclusive access to events. These thoughtful gifts not only express appreciation but also serve as a reminder of the strong partnership you share. 

By tailoring the gifts to your clients’ preferences, you show that you value their business and understand their needs.

2.3 Promotional Items with a Twist

Corporate birthdays provide an opportunity to showcase your brand to a wider audience. Stand out from the crowd by creating unique promotional items that leave a lasting impression. Branded USB drives, eco-friendly tote bags, stylish apparel, or custom-designed smartphone accessories are just a few examples of promotional items that can catch the attention of potential customers. 

The key is to offer something useful and aesthetically pleasing that aligns with your brand’s values.

2.4 Customized Team Gifts

Celebrate your corporate birthday by recognizing the collective efforts of your teams. Consider gifting branded items that promote team spirit and camaraderie. Branded t-shirts, customized water bottles, team-building activity vouchers or engraved trophies can foster a sense of unity and motivate your employees to achieve greater heights. These customized team gifts serve as a reminder of the collaborative efforts that drive your organization’s success.

3. Corporate Birthday Celebration Ideas

3.1 Annual Awards Ceremony

Organize an annual awards ceremony to celebrate your corporate birthday and recognize outstanding employees. This event can boost morale, inspire healthy competition and create a positive work culture. Offer personalized trophies or plaques engraved with the employee’s name and achievements. Recognize accomplishments in various categories such as leadership, innovation, teamwork and customer satisfaction. The awards ceremony serves as a platform to acknowledge the hard work and dedication of your employees, fostering motivation and a sense of pride.

3.2 Volunteer or Charity Event

Give back to the community on your corporate birthday by organizing a volunteer or charity event. Encourage employees to participate in activities that make a difference, such as a beach cleanup, food drive or a mentoring program. This event not only helps the community but also fosters a sense of corporate social responsibility within your organization. Provide branded t-shirts or hats to participants, serving as a reminder of their collective effort to make a positive impact.

3.3 Team-Building Retreat

Plan a team-building retreat to mark your corporate birthday. Choose a destination where employees can engage in activities that promote teamwork, communication and bonding. Outdoor adventure activities, problem-solving challenges or workshops focused on skill development, can create opportunities for employees to connect on a deeper level. Provide branded merchandise such as backpacks, water bottles or outdoor gear to enhance the experience and create lasting memories.

3.4 Virtual Celebration

In today’s digital age, virtual celebrations have become increasingly popular. Organize a virtual event to commemorate your corporate birthday. You can include engaging activities like virtual games, trivia quizzes or even online workshops. Send branded gift boxes to participants in advance, creating a sense of anticipation and excitement. The virtual celebration allows employees, clients and partners from different locations to come together and celebrate your organization’s achievements.

3.5 Corporate Social Media Campaign

Leverage the power of social media by launching a corporate birthday campaign. Encourage employees, clients and followers to share their favorite memories or experiences related to your company using a specific hashtag. 

Offer branded giveaways or discounts to participants, creating a buzz and increasing brand visibility across various online platforms. This campaign not only celebrates your corporate birthday but also encourages engagement and amplifies your brand’s reach.

Elevate Your Corporate Celebrations with Pinnacle Promotions

Make your corporate birthday memorable with the perfect branded gifts from Pinnacle Promotions. Our diverse range of promotional products will enhance your brand visibility and leave a lasting impression.

Need help picking the right items? Reach out to our experienced team today. Together, we’ll make your corporate celebration an unforgettable marketing opportunity. 
Ready to celebrate? Contact us now and let’s start planning your corporate birthday in style!

Posted by Nich Crusie, 0 comments
Top 5 Best Gifts for Golfers

Top 5 Best Gifts for Golfers

The season is here, and many companies are starting to offer golf outings for their employees and clients. Now is the perfect time to take advantage of that and start offering personalized gifts to your clients and employees. In this guide, we’ll cover our top 5 picks for the best gifts for golfers. Let’s dive in! 

OGIO® Vision 2.0 Golf Stand Bag

1. OGIO® Vision 2.0 Golf Stand Bag

Up first, we have our OGIO Vision 2.0 Golf Stand Bag. This bag sports a solid, durable and reliable stand with plenty of space for golfers of all walks, even the pros. What makes this golf bag stand out over others on the market is its ability to be customized from head to toe with your company’s branding. 

Quantity123672144
Pinnacle price$261.19$244.55$226.36$218.78

OGIO® Vision 2.0 Golf Stand Bag →

Cotton Twill Promotional Visor

2. Cotton Twill Promotional Visor

Looking to stay branded at all times on the course while giving a really useful gift? Look no further than the Cotton Twill Promotional Visor. This visor is a perfect gift for any golfer, because let’s face it, every golfer uses visors or hats. 

Enjoy multiple coloring options with the ability to print your logo on the visor. 

Another great benefit of this Visor is its affordability – making it a perfect bulk gift option for all your golfing friends, employees and clients.

Quantity1442885761008
Pinnacle price$7.62$7.21$6.73$6.51

Cotton Twill Promotional Visor →

3. PUMA® Golf Cooler Bag

When you’re hot, they’re hot. When you’re branded, they should be too. Take advantage of the wonder that are coolers. Stay refreshed on and off the course while remaining completely branded with your businesses logo on this PUMA Golf Cooler Bag. 

This bag is durable, reliable and always ensures your goods are cooled for long periods of time. Want to play all day? This bag ensures you can do it with ease. 

Your clients and employees will thank you for this. Trust us, it’s great.

PUMA® Golf Cooler Bag →

PUMA® Golf Cooler Bag

4. Kong Tumbler Golf Kit

What do you call a golf kit that has an insulated tumbler, custom golf ball, custom towel, personalized tees, branded divot tool, custom golf ball marker and a pair of Naples sunglasses? That’s right! The ultra-affordable Kong Tumbler Golf Kit. 

This golf kit is promotional ready for your businesses logo to be printed onto each product in the kit. This golf kit makes a great gift for any golfer with nothing but practicality at an extremely affordable price. 

You cannot go wrong with this kit. Check it out below.

Quantity12244872
Pinnacle price$45.13$41.96$40.54$39.87

Kong Tumbler Golf Kit →

Quick Turn Titleist Tour Soft Golf Balls

5. Titleist Tour Soft Golf Balls

Custom golf balls are not something many consider within the realm of promotional products, yet they work wonders for businesses. Our Titleist Tour Soft Golf Balls are brandable with your businesses logo. 

We love custom golf balls as a gift for clients, employees and random folks’ for a few reasons. First, it’s got your logo and your clients/employees/folks will build an association with your logo and their love of the sport. Secondly, if you’ve golfed, you know that balls get lost… Well, this can be great for you! If these balls are mysteriously lost, someone will eventually find it and use it and the cycle shall continue, giving you the presence of potentially hundreds of folks’ throughout the time.

All jokes aside, Titleist is well known for its superb quality and extreme performance, adding your logo is just the start of the capabilities for these custom golf balls.

Get yours today! 

Quantity6122448
Pinnacle price$75.76$73.60$71.56$69.62

Titleist Tour Soft Golf Balls →

Posted by Nich Crusie, 0 comments
Top 10 Things to Think About When Choosing a Promo Partner

Top 10 Things to Think About When Choosing a Promo Partner

“The end goal is the starting line.  First questions should always be what are you trying to achieve or communicate and who are you trying to effect.”

John Cheevers, Strategic Partnership Leader with Pinnacle Promotions

What should you consider when choosing your promotional partner? Are you price-conscious? Or do you need a partner with a finger on the trending swag pulse? No matter what, Pinnacle Promotions is here to help you make the best swag decision for your business and brand.

Finding the right business partner is difficult, no matter what area you are researching. It doesn’t matter if you are searching for new software to help your business become more efficient or looking to add an outside marketing agency, you’ll want to find a partner that will understand your business’s core values and help you meet important goals. 

The same can be said for finding the right promotional partner to help ensure you have smart and effective planning to hit ROIs. Promoting your business effectively requires a combination of creativity, strategy and industry expertise. With so many promotional companies out there, how do you choose the right one? 

In this blog, we’ll explore ten key factors to consider when selecting a promotional company to work with. Whether you’re launching a new product, planning an event, or looking to boost your brand’s visibility, these tips will help you make an informed decision and achieve your marketing goals.

Why choosing the right promo partner is so important

Great promo people are always thinking about and searching for new creative ways to use products to convey a client’s messages or perfectly highlight a client’s brand.

– John Cheevers, Strategic Partnership Leader with Pinnacle Promotions

No matter if you are just starting your business or if your company has been established for some time, branded swag and promotional giveaways are going to play a role in growing your brand. According to Promotional Products Association International’s latest research study, 85% of people given a promotional item will remember that brand. That’s a huge market of customers who will remember the gift and become repeat customers.  

So what sets a great promotional company apart from the competition? John Cheevers, Strategic Partnership Leader with Pinnacle Promotions, weighed in on the topic, “Curiosity.  Great promo people are always thinking about and searching for new creative ways to use products to convey a client’s messages or perfectly highlight a client’s brand.”

Let’s say, for example, your company is launching a brand new line of custom merchandise. This is a new market for your business, but since your organization is a well-established brand, leadership has no doubt this will be a fantastic opportunity to gain revenue and new customers. 

The right promotional partner can help you develop a strategy for promoting your new merch, create engaging marketing materials and execute a successful launch event. Most importantly, your promotional partner can assist you with building and maintaining your online company store.

Your promotional partner becomes an extension of your marketing, operations, sales and human resource teams. John goes on to explain, “That constant curiosity about finding products, technologies, solutions, and services that can be deployed to generate connections and impact happening every minute of every day here at Pinnacle Promotions (and often off hours and on the weekends too).  We are constantly looking for and generating new ideas.”

No matter the project or the department, your promo partner should be able to source the right products while understanding the nuances of your departmental needs. 

In this way, promo partners become proactive collaborators, actively seeking opportunities to enhance your promotional efforts and tailor their services to suit your specific requirements.

Top 10 Things to Think About When Choosing a Promo Partner

Promotional partners meeting to discuss marketing strategy

Now that you know the “why” behind choosing the right promotional partner, let’s dive into the ten things to think about when you begin your research.

# 1 Reputation

Look for a promotional company with a solid reputation in the industry. It’s always a good idea to check reviews, ratings and testimonials from previous clients. Positive feedback and a strong reputation indicate that the promotional company has consistently delivered satisfactory results and will handle your promotional project with care.

#2 Experience

Choose a promotional company with a proven track record of success in your industry or niche.  Research what brands the organization has previously worked with. While big-name brands are always a great way to see that the organization has the experience to handle your project, it’s important to ask for examples or case studies — especially relating to your specific industry.

For example, if you’re in the fashion industry, partnering with a promotional company with a deep understanding of the latest fashion trends and consumer preferences can help you create targeted and impactful promotional campaigns.

#3 Services offered

Your promotional partner should offer the services you need. Sourcing products is an obvious service, but does the company have specialized kitting? Drop-shipping? Can they help with branding, marketing, event planning, or product launches? Do they build online company stores or employee swag stores? These are just a few services your organization may need.

#4 Creativity

You want your promotional products to be creative, trendy and functional! You need a promotional company that is creative and innovative in its approach to marketing and promotion but also has a finger on the pulse of what is popular right now. 

For example, Stanley tumblers are a big-ticket item, but stock is limited. You want an organization that can generate fresh ideas, think outside the box and research alternative drinkware that will still end up on social media feeds. 

#5 Customer service

Who doesn’t love good customer service? Choosing the right promotional company means finding an organization that values its clients and provides excellent customer service. Make sure they are responsive to your needs and questions and are always ready to jump into whatever project you have on the horizon.

#6 Pricing 

Look for a promotional company that offers fair and competitive pricing for its services. It’s important to strike a balance between affordability and quality. Be wary of companies that offer prices that seem too good to be true, as they may compromise on the quality of the products or include hidden costs that can arise later in the project. 

Remember, selecting a promotional company based solely on the lowest price can often result in mediocre outcomes, whereas choosing a company with transparent and reasonable pricing ensures a valuable investment in your promotional efforts.

#7 Multichannel expertise

Your promotional partner should be able to solve more than just swag problems. It’s important that you consider a promotional company that excels in executing multichannel campaigns. This means they have the knowledge and capabilities to handle various channels, including digital platforms, social media, email marketing, and traditional print materials like brochures, flyers, or direct mail. 

Their expertise in print materials allows them to design and produce visually appealing and effective promotional materials that align with your brand’s message and resonate with your target audience.

#8 Communication

Communication is key. John explains, “The end goal is the starting line.  First questions should always be what are you trying to achieve or communicate and who are you trying to effect.”

You need a promotional company that communicates clearly and regularly with you throughout the project and ensures delivery of your products is on time, just the way you want them. Make sure they are accessible and responsive to your questions and concerns. 

#9 Technology

Online company stores and employee swag store software are a great way to get your merch out into the world — especially in a digital world with remote workers. You’ll want to find a promo company that uses the latest technology and tools to streamline the promotion process and maximize results.

#10 Results

Finally (and most importantly!), choose a promotional company that can deliver measurable results. Choosing the right promotional partner can help you achieve a better return on investment (ROI) for your marketing efforts. A partner who understands your business and goals can help you create a more targeted and effective marketing strategy, resulting in higher conversions and revenue for your business. 

Professionals Choose Pinnacle Promotions

In a nutshell, finding the perfect promotional partner is a game-changer for your marketing game plan. By taking into account factors like reputation, experience, offered services, and industry know-how, you can make a savvy choice that jives with your business goals. 

A top-notch promotional company won’t just bring creative sparks and strategic genius to the table; they’ll also shower you with exceptional customer service and a results-driven mindset. Remember, picking the right partner isn’t just a walk in the park, but once you find them, it’s a match made in marketing heaven. 


With the right promo partner, you’ll rock the brand promotion scene, outshine the competition, and hit those marketing targets like a boss. That’s why at Pinnacle Promotions, we understand what it takes to make promotional magic happen! From sourcing trending products to crafting captivating and engaging employee kits to building your custom online company store, Pinnacle is here to partner with you as your organization grows.

Posted by Chrissy Petrone, 0 comments
What Are the Differences Between Merch vs. Swag?

What Are the Differences Between Merch vs. Swag?

Those of us in the promotional products world have heard all the terms before: advertising, offline marketing, promotional marketing, company promo, branded swag, tchotchkes, freebies, and giveaways. And now merch has debuted among our growing list of evolutionary terms. 

While most people would assume these terms have the same basic meanings, we have a different opinion — especially regarding today’s most common promotion terms: merch and swag.

Diving into Merch vs. Swag

Before we get down to the brass tacks of the conflict between merch vs. swag, let’s go through some simple definitions.

What is Swag?

Swag:

\ ‘swag \ 

(noun) Promotional items given away for free.

Swag is a slang term for many things, but for our purposes, swag is a term used to describe promotional items — typically giveaway items with a short shelf life. You know those branded pens passed out after getting your A/C serviced or the free sunglasses you pick up at a local music festival? Those items are typically thought of as swag. 

What is Merch?

Merch: 

\ ‘mərch \

Short for merchandise. 

(noun) the commodities or goods bought and sold in business 

 (verb)  to promote for or as if for sale

Merch is slang for “merchandise,” and while there are a few different definitions for the word, let’s focus on the verb — “to promote for.” Merch tends to be higher-end products with long periods of usage. These items, like company tumblers or promotional shirts, can still be given away, but top-rated brands have also started selling them to their customer base. 


Are you looking for quality merch that makes the right impression? From branded apparel and custom water bottles to ready-made kits and high-end products, we have everything you need to tell your brand story. Tell us how we can help your next promotional campaign — call us at 800.300.2007. 


The Evolution of Swag into Merch

So why compare merch vs. swag? Or even better yet, why is there a shift in the terminology? We all still love freebies, right? Well, yes and no. It all comes down to the audience. Entrepreneur.com has a fascinating take on this: Millennials don’t want ads. They want stories. This goes for Gen Z too — since they’re the ones taking on marketing coordinator and brand strategist roles. The younger generations want their brands to tell a story, especially if they can play their part on social media. 

Let’s say for example, Carli is out at her local state fair. She is browsing vendor booths covered with all kinds of interesting products, from fresh-cut flowers to kettle corn. There is a vendor there promoting dance lessons. This vendor is there talking with potential customers while giving away free, branded tote bags. 

Carli picks a tote bag and wanders to the next booth, a local vendor selling not only ethically-sourced honey but also eco-friendly t-shirts with a perfectly designed logo. Carli loves the shirt’s design, so she buys it along with some of the honey. 

Carli then arrives home, where she gushes over the local honey company and her new, unique (and sustainable) t-shirt — all the while, the tote is left in her car for future grocery trips. Carli will wear that t-shirt frequently, add pictures of her wearing it to Instagram and even go online to shop their beeswax products.

This highlights the fact that there is absolutely nothing wrong with the branded tote. It will still have a practical use, and people will still see it! But that t-shirt carries a story of helping a local business and the benefits of ethical beekeeping. It reinforces moral efforts of sustainability. And it builds a connection between the business and the customer. 

Should We Say Goodbye to Swag?

As telling a brand story becomes more and more important, so does the term merch. Customers, employees and partners want to “buy” into your brand story. They want to be a part of the experience of your products, both free and purchased. But where does that leave swag in all of this?

It’s hard to say for sure what will happen to swag. Many of us still think of promo items as swag — especially as we walk the aisles of our favorite trade shows or visit annual conferences. But we can say for sure that merch is in its hay day and doesn’t seem to be stepping down anytime soon. And that’s a good thing because your brand deserves to be admired, worn, used, and, most of all, remembered. 

Are you ready to move your brand story forward? At Pinnacle Promotions, we know a thing or two about building the brand journey through quality products, perfectly branded and delivered where you need them when you need them. Let us help you find the right products and elevate your merch to the next level.

Posted by Chrissy Petrone, 0 comments
Your Field Guide to Branded Water Bottles

Your Field Guide to Branded Water Bottles

Why you should invest in branded water bottles for your next marketing campaign.

The late summer is a perfect time for all kinds of outdoor activities — hiking, camping, baseball, tennis, kayaking and the list goes on. One of the critical things to remember about all these fun outdoor adventures is to always stay hydrated. That’s where the importance of branded water bottles comes in. 

Imagine this. You’ve given a trusted partner a high-quality, YETI water bottle customized with your company logo on it. One of their team members, Susan, carries this with her daily — to the office, out to the baseball field to watch her kids’ games or on fun family camping trips. Everywhere Susan goes, that custom water bottle goes with her. 

Susan gets stopped by strangers asking where she got her water bottle. She then goes on to share her experience with partnering with your organization. She explains how this thoughtful gift reaffirms that your company cares about her business. 

Not only does this story show that your company logo will be seen and appreciated, but it also highlights that the custom water bottle you choose makes a difference! 

What Are Branded Water Bottles?

Branded water bottle on counter with healthy lunch

Branded water bottles are simply that — water bottles you can customize with your business’ unique logo. How to choose custom water bottles is a different story, however. With so many choices, you may feel a bit overwhelmed. That’s why we are here to guide you toward making the right choice for your customers and employees. 

Let’s break down what choices you have for customizable water bottles.  

Plastic Water Bottles

First up is plastic water bottles. Reusable plastic water bottles have been a staple for brand possibilities since they became widely available in the 50s. What makes plastic water bottles appealing is that they are lightweight and durable. There are a variety of plastics that these bottles can be made with, including BPA-free plastic, recycled PET, polyethylene and polystyrene. 

Stainless Steel Water Bottles

Stainless steel water bottles make great plastic alternatives as they do not leach chemicals but are still durable and relatively lightweight. These water bottles are hot-liquid-friendly, and most are insulated — which means drinks will maintain temperature for several hours.

Aluminum Water Bottles 

Next up are aluminum water bottles. These bottles are lightweight and less expensive than their stainless steel counterparts. However, because aluminum can leach into liquids, these tend to have a thin BPA plastic liner. They are also not as durable as plastic or stainless steel and can be easily dented. 

Glass Water Bottles

Ah, glass — one of the oldest forms of water bottles! A true classic, glass water bottles are an excellent choice for those concerned about chemical leaching. However, the glass water bottle is heavy and highly breakable. The good news, though, is that most are dishwasher safe, and many are sold with protective covers — which makes an excellent place for brand imprinting.

Ceramic Water Bottles 

Ceramic water bottles are eco-friendly, recyclable and dishwasher safe. These bottles are a bit harder to source but are becoming more popular for those seeking a sustainable option. 

Eco-Friendly Water Bottles 

Finally, eco-friendly water bottles. These water bottles utilize each of the above materials, usually recycled into a functioning water bottle that is better for the environment. The durability and weight will depend on what materials are used. 

Common Water Bottle Features

Hand holding plastic custom water bottle

While the materials of a water bottle are essential for obvious reasons, the features could really make or break a lasting impression on your customer or employee. Here are some of the most common features we see with branded water bottles.

Single Wall 

Single wall water bottles are lightweight and only have one layer, meaning drinks typically lose temperature throughout the day and are prone to condensation. 

Double Wall 

Double wall bottles have an insulating second layer, usually filled with foam or air,  that helps keep drinks cold or hot and prevents sweating.

Vacuum-Sealed

Vacuum-sealed water bottles have double walls with vacuum-sealed air to help reduce the transfer of cold or hot temperatures.

Screw-Top 

Screw-top water bottles are some of the most common types of water bottle lids, especially on stainless steel water bottles. These have to be opened by unscrewing the top — which can be a hindrance if you are in a hurry! Screw-top lids also offer a wider drinking area and are easier to clean. 

Flip-Top

Flip-top water bottles have a straw feature that can pop-up for quick access. These are great for sports or exercising as the flip-top makes it less likely to leak. But flip-tops may not be the best choice if you are a gulper. 

Sport Cap

Sports cap water bottles have an easy, one-way valve that opens automatically when the bottle is squeezed. These are a common choice for plastic water bottles made with soft, flexible materials. These water bottles are great for athletes who need a quick sip before heading back onto the field or court. 


At Pinnacle Promotions, we understand that big promotional projects need an extra hand. Reach out to us at 877.300.2007 and let us help you with your corporate gifts, kits or events with the best branded water bottles to make the right impression™.


Why Invest in Custom Water Bottles?

Metal branded water bottle on desk with laptop

So we know a little more about the types of branded water bottles. Now let’s explore why you should invest in them as a promotional marketing strategy.

The Brand Benefits of Custom Water Bottles

Promotional marketing should be integral to your overall sales and marketing strategy. Yes, even in this digital age. In fact, according to the PPAI Research 2019 Consumer Study, eight out of ten people like getting promotional products. And seven out of ten wish they received promotional products more often

And while that study may just look at promotional products overall, a 2022 ASI Ad Impressions Study found that drinkware was the number-one most influential promotional category in the Southeast, Midwest and Pacific regions of the United States. 

That same study also found that, on average, consumers keep their drinkware items for a year — indicating that people like functional, high-quality promotional drinkware. It also found that 84% of baby boomers own promotional drinkware and 71% of Gen X’ers are more likely to do business with an advisor with promotional drinkware.

How Much Should You Spend on Customized Water Bottles

With those statistics in your back pocket, you may wonder how much you should spend on custom water bottles. This, of course, comes down to your marketing and advertising budget. But a good rule of thumb is to look into last year’s sales, compare them to projected sales for this year and decide on the percentage that makes the most sense for your organization. 

Coming back to the 2022 ASI Ad Impressions Study, 70% of consumers keep promotional drinkware that is high-quality and useful — so you may want to keep that in mind when you begin brainstorming your next branded water bottle purchase.

How to Customize Branded Water Bottles

Glass customized water bottle with yoga mat and tennis shoes

Once you have landed on your next promotional water bottle of choice, we can begin the production phase. You have a few options for imprint methods and customization areas.  

Imprint Methods

There are three primary methods for imprinting your logo on a water bottle — screen printing, full-color prints and laser engraving

Screen Printing 

With screen printing, ink is painted directly onto the bottle using a silk screen. Because the ink is mixed manually, screen printing yields a higher-quality imprint that will match your brand logo colors exactly. It is also a more budget-friendly option. Remember, however, that screen prints will wear down over time after several washes.

Full-Color Printing 

Full-color printing is a digital process using cyan, magenta, yellow and black. This method is much quicker to produce than screen printing, but since the colors are limited, brand logo colors may not exactly match. This print is also more likely to wear down over time after several washes.

Laser Engraving 

Finally, laser engraving uses lasers to cut your design into the bottle — providing a high-end finish that does not fade over time. This is a popular choice for stainless steel water bottles! 

Customization Areas

You want to choose the best possible location on your custom water bottles to ensure brand exposure. Thankfully, water bottles offer a decent amount of logo “real estate.” Your logo can be printed as a standard front imprint, on both the front and back, as a full wrap or on the water bottle’s lid. 

Pinnacle Promotions Can Help With Your Next Big Project

And there you have it! You can now confidently go forward and find the branded water bottle that best fits your company’s needs. No matter what water bottle you choose, you can feel confident that you are making an excellent choice for your promotional marketing efforts. 

At Pinnacle Promotions, we know a thing or two about promotional marketing. No matter what your campaign needs are, we have the solution. Call us at 877.300.2007 and give us the scoop on that next big project — we can assist with IdeaKits™, corporate gifts or even your very own Company Store!  

Written by Chrissy Petrone

Content Marketing Specialist

Posted by Chrissy Petrone, 0 comments
What Is BPA and Are BPA Products Safe?

What Is BPA and Are BPA Products Safe?

Exploring the ins and outs of BPA and BPA products.

Let’s set the scene: You’re at this year’s biggest trade show in your industry. You are working at your company’s booth and feeling great about sharing the latest products and advancements in your field. Potential customers come up to ask questions and grab a free branded water bottle.

One particular customer picks up that branded water bottle and asks “Do you know if this is BPA-free?” Your mind races – is it BPA-free? Should it be? What even is BPA? When you finally answer, “I’m not sure…” the potential customer puts the bottle back, gives a quick thanks and moves on to the next booth.

This scenario may not happen often but it is a concern on the mind of many consumers these days. BPA has made the headlines in the last decade because plastic drinkware and food containers can cause health problems. 

Consumers worry whether their everyday plastics carry the chemical without much knowledge on what BPA is and if BPA products are safe. Today, we will discuss “what is BPA?” and how you can effectively choose the right promotional products to suit your company’s needs while considering the health and safety of your consumers.

A woman outside with a plastic water bottle

What is BPA?

As often as we have heard of BPA, few of us know what it actually is. Bisphenol A (BPA) is used to manufacture polycarbonate plastics used for items such as sports bottles, food-storage containers and metal food can liners, along with thousands of other products.

How Can This Impact Us?

BPA leaches into the foods we eat and the beverages we drink pretty easily over time — that’s how it ends up in the body. BPA exposure tends to happen more when plastic items are old, damaged or have an increased temperature, either through microwaving or being left in a hot vehicle. 

The unique thing about BPA is that it acts like a synthetic estrogen, disrupting hormones in the body. This can negatively impact our natural endocrine rhythms, creating health problems such as early puberty or cancer. 

One of the significant concerns with BPA is how it affects infants and children — studies suggest that it can impair certain developmental milestones and contribute to disorders such as ADHD. Babies and young children are more at risk because they metabolize the chemical slower compared to adults. 

Are BPA Products Safe?

It can be challenging to determine if BPA products are safe to use — and while we have access to many BPA-free products, the chemical can still be found in thousands of products today. 

A 2003-2004 CDC study of 2,517 participants, six years and older, found that nearly all tested had BPA in their system. This shows that a high number of the population has been exposed to BPA, but not all of these individuals have health concerns. Still, the impacts of low exposure to BPA are inconclusive, unfortunately. 

The main take away when it comes to using BPA products safely is to never microwave or leave plastic containers in hot places. It’s also best to wash these items by hand rather than the dishwasher. Finally, if a plastic product is scratched or damaged, that means it’s time to dispose of it. It’s also important to remember that these items impact children the most – so looking for BPA-free products will be the best choice for your little ones. 

BPA-Free Promotional Product Options

After learning more about BPA and the potential effects of the chemical, it makes sense why companies should be wary when purchasing their promotional products. Thankfully, there are many BPA-Free options for drinkware and food storage.  

BPA-Free Plastic Promotional Products

It’s comforting to know that there are many BPA-free plastic promotional products available. In fact, any plastic labeled as a 1, 2 or 5, is considered BPA-free. These plastics are not manufactured with the Bisphenol A chemical and could be a safer alternative. When shopping for your next promotional drinkware, check the specifications to see if the bottle is BPA-free

Glass Promotional Products

Glass is a great option for going BPA-Free. It is inert to liquids and gasses, meaning it won’t leach chemicals into food or water. The only issue with glass drinkware is it can be less durable than plastic and stainless steel.   

Stainless Steel Promotional Products

Stainless steel is the way to go if you are looking for durable drinkware that is BPA-free. Stainless steel bottles and food containers will not leach chemicals, even when scratched or heated. It has been advised that when shopping for stainless steel items, to find containers that do not have plastic lids – these lids are more than likely made with BPA

Eco-Friendly Promotional Products 

One great advantage to the materials listed above is that there are sustainable drinkware and food storage options. You will find that many eco-friendly promotional products are made from recycled plastic, glass or stainless steel. 

Getting to Know Your Products

Now you know more about BPA products and what materials serve as BPA-free alternatives. You can feel confident at the next trade show that you have thoughtfully chosen promotional products safe for your consumer. Trust us when we say your customer will remember that awesome stainless steel or glass bottle they receive!

At Pinnacle Promotions, we value the product journey – from the vendor to print, to you and, finally, to your customer. We want to provide the best experience possible. That’s why we have a variety of branded drinkware and BPA-free promotional products to ensure that you and your consumers have a safe brand experience. 

It’s like what Holly Ringle, the Director of Business Development with Pinnacle Promotions, says, “It’s exciting to see organizations take consumer safety into account when choosing their promotional products. Being mindful of product selection is a thoughtful reflection of the brand, which translates into trust between the consumer and the company. It’s a win-win, overall.”
Are you looking to get advice or ideas on BPA-free promotional products? We can build you custom Ideakits™ with detailed product suggestions to ensure you choose the best BPA-free products for your customers or employees. Contact us at 877.300.2007 for more information!

Posted by Chrissy Petrone, 0 comments
Put Your Logo on BrüMate

Put Your Logo on BrüMate

This article is part of a series highlighting retail brands that can be imprinted with your company logo.

BrüMte Logo

When it comes to drinkware brands, there’s no lack of options. From YETI to Tervis to RTIC and many more, high-quality tumblers and water bottles are always popular choices when selecting custom drinkware.

But if you’re looking for a custom drinkware piece that’s a little different, try BrüMate. Created by Dylan Jacob at just 21 years old, all BrüMate products are made from triple-insulated stainless steel. That means they really do keep your hot drinks hot and your cold drinks cold. 

What also sets BrüMate apart are their lids. A lot of drinkware pieces claim to have leakproof lids, but what they really mean is that their lids are leak resistant. Your drink isn’t going to splash out of the bottle if you hit a pothole in the road, or if you’re going for a brisk walk. However, turn your water bottle completely upside down and it’s a different story. However, many of Brümate’s lids are different. All the products in their MÜV Collection have BevLock™, a 100% leak proof locking lid with a magnetic closure.

In addition to high-quality products, BrüMate also puts a large emphasis on sustainability. Over the next 12 months, BrüMate has committed to making all of their lids out of Tritan Renew, a plastic that’s made with 50% recycled material. By doing so, they estimate a large impact on diverting waste (over 15,000,000+ single use plastic bottles) to landfills.

Pinnacle Promotions carries all types of custom BrüMate drinkware including tumblers, can coolers, coffee mugs, canteens, and more. Here are some of our favorites:

The BrüMate Hopsulator Trio 3-in-1 Can Cooler is perhaps our favorite. BrüMate calls it the most versatile can cooler in the world and for good reason! It fits all 16 oz. craft cans, comes with a freezable adapter for 12 oz. cans, and can be easily switched into a pint glass. The push-lock gasket keeps the can secure and easy to remove when you’re done. The non-slip base ensures your drinks stay put.

BrüMate Hopsulator Trio 3-in-1 Can Cooler

The BrüMate Toddy Coffee Mug is part of the MÜV Collection, which means the lid is 100% leakproof. This 16 oz. mug is super versatile and can be used for both hot and cold beverages. And did we mention that it’s 100% leakproof?!

BrüMate Toddy Coffee Mug

If you’re looking for something different, the BrüMate Fifth Liquor Canteen is a good choice. The triple-insulated drinkware piece is made out of stainless steel and will keep your drinks chilled for over 24 hours. At 25 oz., it holds a full fifth of liquor and the cap also doubles as a 1.5 oz shot glass. Don’t drink alcohol? That’s okay, this product works well with any cold beverage.

BrüMate Fifth Liquor Canteen

While BrüMate might not be on your radar quite yet, it’s definitely a brand worth paying attention to. Give us a call at 800-351-4226 if you’d like to learn more about BrüMate or any other of our 10,000+ promotional products.

Posted by Lee, 0 comments
Put Your Logo on Vineyard Vines

Put Your Logo on Vineyard Vines

This article is part of a series highlighting retail brands that can be imprinted with your company logo.

Vineyard Vines was created by two brothers, Ian and Shep Murray,  in the late 1990s. Stuck in their corporate jobs, they wanted something different – they wanted to bring the casual feel of summer into the office. 

The brand began with ties (the “vines” in the name refers to the way a tie can feel around your neck). The brothers decided to make high-quality ties that were still fun and fashionable, using preppy colors and whimsical styles. 

The iconic pink whale logo was introduced in 2003. Inspired by trips to Martha’s Vineyard (the “vineyard” in the name), the smiling whale was meant to inspire customers to live the good life.

In 2004, the brand expanded beyond ties and introduced items like apparel, bags, and hats. They opened their first store (in Martha’s Vineyard, obviously) in 2005 and, as of 2021, there are 120 standalone stores, as well as merchandise in Nordstrom, and other smaller stores such as Mast General Store and Palmetto Moon.

In late 2021, Vineyard Vines was introduced into the promotional products space. Pinnacle Promotions was chosen as part of a select group of distributors authorized to sell branded Vineyard Vines merchandise. Options include promotional polo shirts, branded tote bags, embroidered baseball caps, and more. This is a great opportunity to purchase high-quality merchandise imprinted with your logo…and a pink smiling whale, of course.

Woman and man wearing Vineyard Vines polo shirts.

Sources:

Cain, A. (2016, September 28). Brothers share what it was like quitting their corporate jobs to sell ties on the beach and cofound Vineyard Vines, a company worth nearly $1 billion. Retrieved from https://www.businessinsider.com/brothers-who-founded-vineyard-vines-reveal-why-they-quit-their-jobs-2016-9

Wordsmith, L. (2021). The History of and Story Behind the Vineyard Vines Logo. Retrieved from https://moneyinc.com/vineyard-vines-logo/

Bertoni, S. (2018, April 29). How Vineyard Vines Built A Giant Brand Without Raising A Penny Of Equity. Retrieved from https://www.forbes.com/sites/stevenbertoni/2018/04/10/how-vineyard-vines-built-a-giant-brand-without-raising-a-penny-of-equity


Posted by Lee, 0 comments
5 Reasons You Need an Online Company Store

5 Reasons You Need an Online Company Store

Promotional products are an excellent way to advertise your brand while showing appreciation for your clients, customers, and employees. According to an ASI Study, 85% of people who receive promotional products remember the brand who gave them their swag. The same ASI study also found that people keep these products for an average of a year, which means your logo will be seen time and time again.

There’s no doubt that using branded merchandise is a cost-effective way to promote your business. By working with Pinnacle Promotions to create and maintain a company swag store, you’ll be able to take all the stress out of your promotional product management.

Here are the Top 5 benefits of having a company store:

Benefit #1: Ability to consolidate and control your spend

If you are part of an organization that purchases a large amount of branded merchandise, you’ve probably dealt with a variety of issues including rogue employee spend, products from different vendors that don’t quite match, or spotting your logo on a product you know would NEVER be approved. 

With our company store solution, you’ll be able to set budget and spend allowances, have control over purchases, and even set up automated manager approvals.

Benefit #2: Reporting capabilties

No one wants to spend their time digging around in their marketing closet, only to find that they never reordered those company logo pens, or the only t-shirts left are size XXS. Maintaining sufficient reporting is necessary so that you’ll always be aware of your exact inventory at any given time. 

With our company store solution, you’ll have access to a reporting dashboard that is accurate, accessible, and intuitive. You will also receive a comprehensive purchasing summary for both online and offline spend. Pinnacle Promotions also conducts quarterly business reviews to discuss store and product performance.

Benefit #3: Efficient time management

While sourcing the best promotional products can be fun, it’s also extremely time consuming and not all vendors provide the same quality of product. 

With our company store solution, you can be assured that your orders will be accurate and the products will be high quality. 98% of orders ship in 24 hours.

Benefit #4: No more dealing with logistics and warehousing

In addition to sourcing products, packing and shipping them can also be extremely time consuming and sometimes confusing.

With our company store solution, you’ll be able to leave that all behind. We will pack and ship your merchandise, send automated order confirmations, and take care of supply chain management.

Benefit #5: Improved employee engagement

As evidenced by The Great Resignation, maintaining good employee morale is extremely important for retention. A gift of appreciation can go a long way. 

With our company store solution, we can offer awards that recognize distinguished performance, provide brand name apparel and merchandise options, or even create a completely custom reward portal.


Take control of your brand and your spending, access creative solutions, and get the right product on time, every time with an online custom store. Let us help you customize your solution. Contact us at 877.796.3397 for more information.

Posted by Lee