Category Archives: Uncategorized

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How Do Promotional Products Make a Difference?

You might think that promotional products have little affect on your customers, however, several studies have proven otherwise, and they’ve shown that American consumers actually love receiving promotional products, also known as swag.

According to these studies, custom products act as long-lasting advertising, and they certainly stand the test of time.

If consumers find promotional products to be useful, they are more inclined to keep them. Thus, by receiving a promotional product, not only does your brand recall rate increase, but so does the likelihood of that customer making a purchase.

We’ve seen how promotional products have benefited businesses of all sizes, but if you’re still not convinced about the impact of promotional swag, here are just a few reasons to consider it as part of your marketing campaigns.

Promotional Products Add Personality

Unlike television, print, and other forms of mainstream advertising, there is more focus on the individual customer. For a customer to remember your brand, it has to be personal. A customer can flush out all the extraneous and intrusive messaging, and actually get up close with the brand. Also, when it comes to the other forms of advertising, a customer cannot hold on to that brand message for very long.

On the other hand, promotional swag really does stick. PPAI research has found that 89% of consumers surveyed could remember the advertiser on a promotional products received in the past two years. It also found that three times more than any other form of media, customers who owned promotional products were more likely to actually contact the advertiser on the promotional product. With an understanding of your business’ target audience, you can offer them custom branded promotional swag that is unique, yet still relevant to their lifestyles. Just to name a few; custom branded bluetooth speakers, tumblers, and stress balls. This personalization is not something that can be achieved through traditional advertising.

 Mini Bluetooth Sound Kube

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Promotional Products Can Expand Your Target Audience

 When you initially develop a marketing campaign, your business probably already has a specific target audience in mind. But in establishing that, remember that target audience will not be set in stone. You may soon discover that your customer is outside those boundaries. The mobility of promotional swag allows your branding message to be seen by even more consumers far beyond the reach you expected. Greater brand exposure means more impressions and more business generated. Promotional products like t-shirts, drawstring bags, and mobile phone accessories are terrific options for making this a reality.

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Promotional Products Start a Conversation

Nowadays, connecting with customers has become harder than ever before. Your business is constantly competing for the attention of customers. When you show consumers that they matter to you, they will be more willing to reciprocate that kind gesture. This means actually doing business with you. The study done by PPAI bolsters this notion. After receiving a promotional product, consumers made a purchase 20.9% more often than after viewing a print ad, TV commercial or online ad.

Time and time again, research has proven that custom branded promotional swag really does have business and brand boosting power. Custom branded promotional swag should not be regarded as just as throw away tchotchkes.

Customers really do love receiving them, they make your brand more personal, expand your brand reach, and most importantly do drive sales. So don’t wait and wonder any longer, and get promoting!

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Custom Bag Must-Haves: Finding the Perfect Summer Bag

When it comes to choosing the perfect summer bag, every person has his/her own judging criteria. And as the seasons change, so do the style trends, and in turn, the needs of the customer. Along with being attractive, a good bag needs to meet a customer’s lifestyle.

In fact, according the Advertising Specialty Institute, bags have been found to generate more impressions than any other promotional item. In terms of your business, you can take advantage of this opportunity, in order to build your brand.

How??

By rewarding current customers for their continued support, and attracting potential customers with a custom bag that’s both fashionable and functional.

Utilize these suggested promotional products, and you’ve literally got sales in the bag!

Barbados Tote

Customers are sure to appreciate the Barbados Tote Bag, which is a sturdy alternative to the traditional plastic bag. In two summery colors, and made of straw paper with cotton rope handles, this bag is easy on the eyes AND on the hands. You may think that it’s special enough to turn heads at summer get-togethers, but by custom printing your corporate logo on it, you can make your brand the starring feature. With each use, your customers can inspire curiosity about your brand amongst your potential clients, consequently building your audience and achieving heightened brand awareness. Your business will certainly not blend in with the competition using this fresh perspective on a standard summer bag.

Barbados Tote

Captiva Bag

From the beach to the trade show to the company picnic, the Captiva Bag truly lives up to its name – captivating audiences. The simple, yet impactful design provides a huge, blank canvas for neatly screen-printing your corporate logo on the front of the bag. Additionally, you can choose from three bright color schemes that are perfect for any season. As an added bonus, this custom bag is available for free rush production 5 days after your logo art is accepted. A Captiva custom swag bag is a simply meaningful gift for customers to commemorate their positive experience with your brand.

 Captiva Bag

Whale Beach Bag

Keep your gear and accessories in, and keep out the sand, water, and dust. The Whale Beach Bag is a sturdy mesh bag equipped with plenty of pockets and tremendous storage space. It will be the perfect accessory for customers to use regularly over a long period of time in all different places. Custom branding this bag will allow customers to safely and stylishly carry their necessities, and to act as your personal marketing team. In doing so, your business can build brand awareness and recognition at very little cost to you.

 Whale Beach Bag

Your ongoing business goal is to build brand awareness and “get your name out there.” Custom promotional bags have proven to be impressive marketing tools to make this possible. Custom bags allow you to capture the character and personality of your brand, all while building a loyal following.

For more great ideas for unique, brand-building giveaways and swag, be sure to visit Pinnacle Promotions to learn how you can Make the right impression™.

 

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Why You NEED Leed’s Promotional Products in your Marketing Arsenal

For a marketing message to resonate with an audience, a business should be able to show how their product or service will improve the lives of their customers in an impressionable and memorable way.

In order to be memorable, it’s important for a business to differentiate itself from its competitors. Many businesses mistakenly think that it takes a big marketing budget and/or team to achieve this goal.

Promotional products, however, allow a business to creatively find its way in a crowded market, no matter the business size or budget, and without sacrificing quality.

The award-winning line of promotional products created by Leed’s will help any business attract customers, and most importantly, to be memorable. So here are some ways in which Leed’s promotional products can make your brand become a Leed-er.

Hit Your Target

Every business has a specific target audience for their products or services. A business then creates its marketing strategies based on an understanding of that audience. Whether your customer is a lover of technology, a fitness fanatic, or a busy businessman, there’s a Leed’s promotional product to help your business connect with potential customers AND remind existing customers of your business message and value. For example, a techie can appreciate a custom branded mobile power bank and flashlight, while an avid outdoors-man would like a 24-can access cooler. Customers will be inclined to support your brand if you can show them that you really are committed to meeting their needs and exceeding expectations. Custom promotional products that are actually useful to customers will make all the difference.

 Illuminator 3000 mAh Power Bank and Flashlight

Reinforce Your Brand

Marketing is all about communicating a cohesive brand message to customers through several different touch points or outlets. Once customers have heard your message, you need to make the effort to reinforce it. The last thing that you want to do when it comes to marketing is following the “set it and forget it” strategy. Superior quality promotional products by Leed’s can be a unique means to reinforce your brand in a way that resonates with customers. Offering customers promotional products like a chevron shopper tote or a fleece custom blanket, with your logo custom printed on them, keeps your brand fresh in their minds, and inspires them to maintain communication with you.

 Printed PolyPro Chevron Shopper Tote

 Build A Community

When your brand has a distinct voice and personality, you can gain the trust and respect of customers, and they will share your message with others. Your business, in turn, gets free advertising courtesy of the people who matter the most – your very own customers. In this way, you’re building the very foundation of brand loyalty. Leed’s promotional products successfully help your brand tell its story and bring a sense of cohesiveness to your marketing campaign. You would be surprised how a bottle opener or a 5-piece knife block set, when custom branded, can bolster your brand reputation while still connecting with customers.

http://www.pinnaclepromotions.com/promotional-product/spirit-companion-promotional-wine-bottle-opener-21198

Adding Leed’s promotional products to your marketing arsenal can only have a positive impact on the establishment and growth of your brand.

Custom swag and tchotchkes from Leed’s will help you creatively and memorably attract and keep customers at an affordable price, on a larger scale than you can possibly imagine.

 

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Promotional Calendars: A Year’s Worth of Branding

If your business is on the fence about using promotional products as a marketing tool, consider a product that will not just represent your brand, but will also prove to be useful for customers.

With consumers living chaotic lives, they need a way to keep their minds clear and their days organized. Therefore, an excellent promotional product to take advantage of is a custom calendar.

Here’s a selection of promotional calendars on sale now that will provide a year’s worth of branding without much effort on your part.

Life’s Little Instruction Book Desk

What sets this calendar apart from the others? With this custom calendar, your customers can get every month of 2016 off to a bright start. Each month, customers will enjoy reading a piece of handy advice from H. Jackson Brown, the acclaimed American author of the best seller, Life’s Little Instruction Book. With your corporate logo custom printed on the base of the calendar, this sale item will make an exceptional complimentary gift to customers that reminds them of some helpful little life lessons AND your business value. Perfect for the home or the office, this custom calendar is an attractive and cost-effective way to achieve long-term branding.

 Life's Little Instruction Book Desk

Scenic Moments Large Desk

Customers can take a trip across North America over the course of a year without ever leaving their desks, and they can rest easy knowing that your custom calendar is close at hand. When brought together, these features create a winning combination that gives your business the ticket to better brand awareness. Being able to connect with customers and to simultaneously promote your products and services without having to distribute something bulky to them, will give you a huge advantage over your competitors.

 Scenic Moments Large Desk

Presidents Hanger Span-A-Year

There’s never a bad time to learn a little history. This single-page custom calendar features all forty-four United States presidents, with the Declaration of Independence as the background. On the backside of the calendar, you will find short bios of each and every president. A rectangular area in the middle of the calendar provides a solid amount of space for you to add your corporate logo and any additional branding. With the information provided, customers will be inclined to retain it as a keepsake even after the year is over. This custom calendar is a meaningful tool that provides value to your customers (and your brand) every day of the year.

 Presidents Hanger Span-A-Year

Adding custom calendars to your marketing campaigns will benefit customers day by day at little cost to your business, all while successfully developing brand awareness and building a loyal following.

Making your brand and business a success does not happen overnight. It takes time and strong marketing, and promotional calendars are a top choice for expediting this process and helping you Make the right impression™.

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Trade Show Tuesday: How to Create a Killer Trade Show Display

Businesses of all sizes utilize trade shows as a platform to share their products and services, to interact directly with their target audiences, and most importantly, to find customers and help their business grow by driving sales.

In order to do this and to successfully attract the attention of potential customers, each business must create a memorable exhibit that differentiates itself from the others.

With a combination of creativity and smart planning, it’s easy to create a winning trade show display. Keep the following in mind when designing your booth’s display at your next trade show.

 1. Consider Exhibit Size

You may think that having the biggest booth at the trade show is a sure fire, winning marketing strategy. However, this is definitely not the truth. Instead, you should consider what your goals are, as well as what’s required to achieve those goals. You may be more focused on generating sales or introducing a new product to the public or EVEN just to gain a stronger brand awareness. Consider how many attendees you can expect at the show, how many of your own representatives will be at your booth, and how much space is required for you to conduct business. Once you have an idea of what you need to stand out amongst the plethora of other exhibits, you can then decide what sorts of graphics and displays you need to achieve the most visual impact. 

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Item#: 333285 – Show ‘N’ Rise ™ 10′ Curve Floor Mural Display Item.

2. Make Your Brand the Star

At a trade show, you want to make your brand the focal point of your display. Instead of overwhelming attendees with excessive information and graphics, it’s absolutely essential to clearly outline your brand message, your mission, and its benefit to your target audience. If you can do this effectively, that attendee will be interested in learning more and possibly even conducting business with you. Keep in mind that trade show attendees have only a few moments of their time to see what you have to offer. Ultimately, you ideally want to create a professional looking booth that makes your brand’s point and clearly explains your business. Items like custom table skirts are perfect for brand recognition and awareness. Remember that you are trying to draw in potential prospects with your display – not just random people. Therefore, while your brand is still the focus of the display, you should know whom your target prospects are, and then develop your design accordingly. 

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Item#: 109002 – Four sided 6′ Standard Table throw

3. Make Your Display Memorable

In order to get some ROI from your trade show display, above all, you have to make it memorable. There’s no point in investing extensive time and energy into creating a display that doesn’t attract prospects or stay fresh in their minds long after leaving the trade show. You want your display to be the most positive representation of your business, so you must know your unique selling proposition (USP). What is it that differentiates you from your competitors? Knowing this, you can create appropriate and impactful graphics, and this will make it easier to showcase your products and services in a memorable way. Incorporating promotional products or promotional giveaways into your trade show strategy is also an incredibly cost effective and creative way to grab attention and invite customers to your booth. Providing attendees with complementary, unique and useful promotional takeaway items functions as an alternative business card and call to action that can actually be used everyday.

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Item#: 227 – Silicone Card Sleeve

When planned and executed correctly, trade shows can be incredibly effective marketing tools. So before you head out to your next trade show, make sure that you have a professional display, a brand with personality, and a smile on your face.

Going in with a plan will make the experience all the more relaxing and will help you reap the maximum benefit and ensure that you Make the right impression™.

 

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Trending Now: Promotional Products for an Unforgettable Summer

Licking sweet popsicles, going for a dip in the swimming pool, lazing in a hammock. Many consider these just a few of the ingredients for a perfect summer – us included.

What you may not know about the summertime months, however, is that a little creative marketing can help you incorporate your brand into the summer mix.

Customers tend to have a soft spot for brands that reward them for their support, and at the same time, show some personality. Custom products are a unique means to do precisely that.

Here is a selection of promotional products that can turn an average summer into an unforgettable (and branded) one:

RoxBox Capsule Bluetooth Speaker

Good music can make a summertime picnic or a relaxing beach day even better, and this waterproof speaker can really turn up on the volume on some serious outdoor fun. This bluetooth speaker allows your customers to hear their favorite music from their mobile devices amplified to an even better quality. They can kick back with up to four hours of high quality, uninterrupted play, and then they can easily recharge within 2 hours using the provided micro/USB cable. Moisture doesn’t have to put a damper on the party, because the speaker will still work regardless of the external condition, and as an added bonus, this custom speaker comes equipped with a removable carabineer and a compact carrying case. With all of these unique features that already impress customers, the only thing that you could do to make it even better is to remind them who is making it all possible – your brand! By laser engraving or pad printing your logo on the front of this promotional speaker, you’ll definitely be turning up the dial on some serious brand recognition.

 RoxBox™ Capsule Bluetooth Speaker

Daypack Logo Picnic Cooler

There’s nothing quite as refreshing as sipping ice cold drinks on a sizzling summer day. For that reason, customers will be pleased to receive this daypack picnic custom cooler, which makes chilled beverages accessible in any given moment. The cooler is made of 600d polyester and an insulated leak-proof liner – keeping messes and spills to a minimum. Other additional accessories like a wooden cutting board knife and a bottle opener are also included, ensuring that eating and drinking on the go is never a cumbersome task. Considering how versatile this product is, it just needs one last finishing touch – your corporate logo. Each time a customer uses your efficient custom cooler, that person will immediately be reminded of the high quality that you and your brand represent.

Daypack Logo Picnic Cooler

District Floppy Sun Hat

With a frosty drink in hand and good music playing, customers need a comfortable way to enjoy the sunny weather AND stay cool at the same time. This fun, floppy hat will really do the trick. Both functional and fashion forward, this cozy hat comes in 2 simple colors to suit any customer’s style sense. It’s simple to adjust with the removable, 2-inch, 100% cotton band and hook and loop closure. With this hat in the hands of your customers and your corporate logo attractively embroidered on the front of it, they’ll be making a fashion statement while you make a brand statement. It’s a win-win!

District Floppy Sun Hat

Making the most of beautiful summer weather is something that’s very near and dear to customers, and they’ll be more inclined to follow your brand if you can show them how your brand takes their entire summer experience into consideration.

Get your logo custom printed onto a few custom summer products for a brand that shines with all its summertime strength!

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Promotional Travel Essentials: Perfect Products for the Globetrotter

Exploring new places and new cultures across the world is an exciting experience. Whether your customers are traveling for business or for pleasure, making their travels as smooth as possible is a surefire way for your brand to Make the right impression™.

Promotional travel products are perfect for guaranteeing smooth sailing travel for your customers, and they’re the ideal way to ensure your brand and logo travels as far and as wide as they do!

These promotional travel essentials are perfect for jet setters and globetrotters alike, and they’re guaranteed to gain some serious mileage and exposure:

Cutter & Buck Legacy Passport Wallet

Before your customers set off on their travels, they’ll need a safe place to keep their tickets and other important documents. The Cutter & Buck Legacy Passport Wallet is able to hold two credit cards and contains a mesh ID holder, deterring others from seeing sensitive information. In addition, there’s a roomy pocket for storing money, boarding passes, and more, as well as a hand dandy passport pocket. It’s made of durable and attractive leather, and is compact for easy storage. Getting your logo custom printed onto this wallet will be perfect for helping customers stay organized and calm when traveling – all while reminding them of your value.

Cutter & Buck Legacy Passport Wallet

Luxe 19″ Hardside 4-Wheeled Spinner Carry-On

Now that your customers have their tickets in hand, they’re ready to pack their bags. This expandable and sturdy suitcase with 360-degree wheels is very easy to carry and drag. To ensure that items remain safe and secure, it comes with a TSA lock, and the straps and zippered compartments on the inside ensure your items stay in place during travel. The lightweight build provides the added benefit of meeting the carry-on baggage size requirements of most major airlines. Through the printing method of debossing, your custom logo can be printed directly on this suitcase, and as your customers carry this with them on their travels, your brand will quickly see increased visibility across the board.

Luxe Hardside 4-Wheeled Spinner Carry-on

Travel Pro USB 2-Pole Adapter & USB Charger

Once customers have reached their destination, they’ll need a way to charge up their devices, regardless of where they may be. The Travel Pro USB 2-Pole Adapter & USB Charger, which functions in more than 150 countries, should definitely meet their needs. You can custom print your logo on the front, and as an added bonus, this custom power bank comes equipped with an LED backlight that prominently highlights your logo and makes your brand shine. Besides being effectively multipurpose, it’s also very easy to store and transport. Giving your brand this extra jolt will help customers relate to and connect with it.

Travel Pro USB 2-Pole Adapter & USB Charger

Custom promotional products like these travel essentials can make your brand an important and necessary part of a great travel experience, as well as remind customers why your brand really matters.

With the sheer size and scope of the travel industry, these items will keep your brand on the move, and you can increase your brand’s chances of being seen locally, nationally, and perhaps even internationally!

 

blog-tradeshows

Trade Show 101: Five Secrets to Winning at Your Next Trade Show

Trade show season is upon us, y’all, and there’s no escaping it.

In fact, statistics show that 82% of trade show attendees have buying authority, and that 77% of executive decision makers found at least ONE new supplier at the most recent trade show they attended.

Those numbers are staggering, and they cannot be ignored.

That being said, you can’t just go waltzing into a trade show and expect to draw people’s attention and become the king of the crowd – that’s just not how it works. Your trade show booth has to be attention-grabbing, original and different from everyone else.

Trade shows are a chance for you and your business to shine, and they’re the perfect opportunity for you to show potential customers why they should choose YOU over the competition.

Now – just how do you do that?

1. Trade Show Displays and Signage

Trade show displays help you and your business Make the right impression™ right from the very beginning. Most of the time, trade show displays are the very first thing attendees will see, therefore making sure you have an attention-grabbing display is more than just important – it’s necessary. Your display should be large in size, and it should accurately depict your brand and business. A display like this one is not only large enough to demand attention, but it’s also completely customizable, AND it comes equipped with everything from a pop-up frame to graphic end panels.

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2. Giveaways, Giveaways and More Giveaways

You know that promotional products are a must when it comes to trade shows, but you need to make sure that the promotional products you decide to bring along are items that your attendees will actually WANT. Creative giveaway ideas are the key to getting more traffic to your booth, as well as the key to retaining the attention of your attendees long after they’ve left the show. Items like custom sunglasses make perfect trade show giveaways because they’re efficient and practical, especially during the summer months. Custom flash drives are also popular among trade show attendees, and they’re also good for you because you can upload any documents or company information to the drive before giving them out to your prospects. That’s called taking advantage of hidden marketing gems!

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3. Trade Show Apparel

The one thing to remember about trade shows is that they’re in-person and real-time events. This is the one time – and it could be the ONLY time – for you to make a good first impression on the attendees who approach your booth. Having a chic and professional look for yourself and your colleagues is key to giving you and your business that buttoned-up look and feel. Remember – trade shows are a time for you to have a good time and show your brand’s personality, but it’s all about one thing at the end of the day: driving more business. Button up, straighten your tie or skirt, and get out there and Make the right impression™.

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4. Custom Bags and Totes

Technically, these items could fall under the giveaways section, but we decided to give them their very own space due to their sheer importance. When you give away custom bags and totes at trade shows, you are doing so much more than just providing attendees with a simple bag – you’re essentially making those attendees your very own personal brand ambassadors. Think about it. They’re going to put all of their trade show goodies in that bag – YOUR bag – and then they’re going to carry that bag with them everywhere they go for the rest of the day. That means your brand and your logo will be making its rounds, too, guaranteeing optimal exposure and mileage.

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5. Personality

Okay, we know this isn’t something you can buy and set up at your next trade show, but it’s still important nonetheless. Your personality and attitude is everything when it comes to making your trade show booth inviting and exciting for attendees. People will be more willing to make their way to your exhibit if you and your team are smiling and conversing with attendees. The whole point here is to make your attendees feel welcome and comfortable when they’re at your booth.

Trade shows are some of the best forms of marketing for your business, and when they’re executed correctly, they can drive brand recognition, leads and eventually sales.

So keep these five winning secrets in mind next time you’re gearing up for a trade show and you’ll be sure to Make the right impression™.

 

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Your Promotional Pocket Guide: 5 Must-Haves for a Beach Ready Brand

As the weather warms up and summer vacation travel plans are in the works, now is the perfect time to promote your brand message. Customers are getting themselves in shape for spending time at the beach, and – to be completely honest – your brand should be, too.

Promotional products will help both you and your customers take full advantage of a relaxing day at the beach. Consider these five essentials for a beach-ready brand, and your customers will thank you every time your products make their beach day just a little more enjoyable:

Sun Protection Promotional Products

As we’ve mentioned before, with warm weather comes the risk of skin damage from sun exposure. Helping customers enjoy the outdoors without experiencing these potential problems can give your brand a competitive advantage. Branded sun-protection products like sunglasses, sunscreen, visors, and handheld fans, show your customers that your brand is considerate of their needs and well-being. These types of promotional products can be easily stored and carried, ensuring optimal brand mileage and continued exposure.

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Tap Into Nature With Eco-Friendly Promotional Products

Since summertime is when most of us head out to enjoy the outdoors, it’s also the perfect time to show your customers just how much you appreciate and respect the environment. Custom eco-friendly products like reusable tote bags, BPA-free water bottles, eco-safe water bottles, and bottle coolers are excellent options if you are looking for unique giveaway items that will highlight your brand personality and help you develop a good reputation. These environmentally-conscious, custom products will make for meaningful mementos, and they are guaranteed to see repeated use.

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Stand Out With Bigger Outdoor Promotional Products

While there’s no doubt that the aforementioned smaller promotional products will boost your brand awareness, these larger outdoor products will make an even more impactful brand statement. Custom branding larger items like beach towels and mats, coolers, beach chairs, and picnic baskets provide considerably more space for your branding to be displayed. This is an economical way to advertise your business and create greater brand visibility. You can cleverly draw attention to your brand without expensive and intrusive advertising. In turn, you’ll easily develop a brand following. These make wonderful complementary gifts, which customers will love to receive and show off at their beach parties.

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Liven Up Playtime With Promotional Products

Infuse some branding into your customer’s beach fun. Custom printing your corporate logo onto family-friendly products like frisbees, beach balls, paddle ball sets, and soft dart rockets offer customers an unexpected token of appreciation that will help them remember your brand. This will propel their interest in sharing your brand message with others. These fun-inducing promotional products add an extra dose of branding charm that will connect with customers on a more personal level, and custom toys and games will appeal to all age groups.

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Promotional Products from Top to Bottom

It may be hard to believe it, but beach staples can go a long way if they are appropriately custom printed with your company logo. Customers will be ready from head to toe wearing items like your custom flip flops and swim goggles, and they will be reminded of your brand as they go from casually strolling on the sandy beaches to taking a dip in the refreshing waters. These practical gifts will be kept, remembered, and frequently used, so they are a good way to reward customers for their support.

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You can easily satisfy the needs of customers AND your business by taking each and every detail of the beach experience into account.

By taking advantage of custom beach products, you can subtly integrate your brand message into the lives of customers AND ensure your logo enjoys a nice, long summer vacation.

 

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Three Steps to the Perfect Promotional Tailgate

When your customers are gearing up for game day, you may want to stir up some more excitement by throwing a killer tailgate party. But to do that, there are some things that you need to take into consideration.

In terms of building your business, promotional products can add a sneaky element of branding to your party atmosphere, WITHOUT detracting from the fun.

Creating a branded tailgate experience helps customers celebrate in style, all while helping you to expand your reach. Follow these three useful steps to help you host the perfect promotional tailgate:

1. Deck it Out With Decorations

To get your guests in the right mood and to create the perfect ambiance, you need to have both appropriate and attention-grabbing decorations. For example, you could plan your decorations based on your favorite team’s colors or mascot. Whatever you decide to do, don’t be shy when it comes to tailgate decorating – you can put up as much or as little as you want. Promotional products like balloons and foam fingers could be just what you need to make your tailgating party pop. Custom printing your logo across these custom items is an innovative (and enjoyable) way for your customers to relate to your brand AND have fun at the same time!

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2. Have Food Galore

Although your tailgaters might bring some snacks of their own, having plenty of good food is a must for hosting a killer tailgating party. For example, you can distribute custom popcorn packs, which contain candy and popcorn in a cute wrapper that can be custom printed with your logo. It doesn’t matter if your guests are craving something sweet or savory – you’ll have them covered. Offering complementary branded gift boxes like this one, which comes equipped with four different kinds of pretzels, could really hit the spot with customers. For the most part, tailgating guests look forward to a sampling of good food that’s hot off the grill. So, there’s no better way to promote your brand than with a custom portable grill, which is guaranteed to make your brand the center of attention. By equipping your company tailgate with an impressive assortment of branded snacks, your customers will not just be loving your brand with full hearts – they’ll also be loving your brand with full tummies!

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3. Be Ready with Game Day Essentials

 Because it usually takes place in a casual outdoor setting, tailgate parties don’t follow the etiquette of a traditional party. To provide a friendly and engaging environment, you need to have essentials like adequate seating, as well as items for serving all the delicious food you’ll be sharing with your guests. Easy to store and easy to set up, the sturdy Game Day Director Chair can be custom printed with your corporate logo, ensuring brand exposure through every avenue. It even has side beverage holders and zips for convenience. Once guests are settled in their seats, you can start distributing your branded beverage napkins, along with delicious, hot or cold food on branded party plates, which can also hold a 12 oz. beverage can or – our personal favorite – a wine glass.

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By branding your next company tailgate from top to bottom, you’ll be able to attract potential customers, engage them, and make a long-lasting impression.

Generating buzz through a fun event like this will ensure that your brand receives maximum exposure. If you follow this planning guide for your next promotional tailgate, your brand will surely be the MVP of game day!

 

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