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So we’ve told you about the advantages of certain promotional products, but now you may be curious as to how the magic behind custom printing your corporate logo on promotional merchandise actually works.

One of the most widely used techniques in the promotional products industry is screen printing, because the process works so well on so many different types of items.

Another major advantage of using this is that graphics that are printed through the process don’t fade as easily as they do through the other printing processes, and it is generally the most inexpensive printing option.

Screen printing, at its base, is a stenciling process of getting ink onto a surface through a prepared screen of fine material. The end result looks something like this:

Let’s dive into a little behind the scenes of what this looks like.

In order for screen printing to be possible, a bit of a pre-press process has to take place.

• It all starts with a fine, mesh screen. This is tightly stretched around a rigid frame. The areas that will not be printed are masked out on the screen. The screen is also thoroughly cleaned with a special wash and degreaser, and finally dried.

• Once it is fully cleaned, the screen is coated with a green emulsion, which is a thin coating of light sensitive and water-soluble film or paper.

• Next, a special ink is applied to the screen in the shape of your custom logo. The areas that were masked off will prevent the ink from seeping through, while the unmasked areas will allow the ink to be imprinted onto the material.

• When the screen is exposed to ultraviolet light, the green emulsion hardens everywhere, except for the section shielded from the UV light by that special ink.

• Then, all that’s left to do is to spray the screen with water, which washes away the ink and non-hardened emulsion under it, leaving a negative in the shape of your logo.

Now, we get into the main process:

• The operator locks the screen into the station, pours on the printing ink, and aligns it as necessary.

• A thin layer of ink is spread over the screen, and it seeps through the logoed portion of the mesh, and onto the item.

• The ink is then heat-dried in an oven, or under UV light.

• Depending on the shape of the product, some screen items may require a few extra steps.

Screen printing is a handy and versatile method of efficiently printing your logo onto a range of custom promotional products like the Non Woven Promotional Cinch Pack, the Arc Edge Two Tone Imprinted Umbrella, and the Screen Printed Clois-Tech Label Pin.

          

At Pinnacle Promotions, this is just one of the processes that we implement in order to help you reinforce your brand and Make the right impression™ with your marketing efforts. All you need to do is take the first step by connecting with us today.

 

According to studies conducted by Promotional Products Association International, writing instruments are the second top-selling promotional products after wearables.

The same study also found that 83 percent of survey respondents said that they are more likely to keep your promotional pen if it’s a ballpoint pen specifically.

With these staggering numbers in mind, there’s no question that your business should incorporate promotional ballpoint pens into your marketing efforts.

Instead of overwhelming customers with intrusive advertising that will likely be disposed of or ignored, ballpoint pens provide them with a useful item that also doubles as an effective and powerful marketing tool.

But just how effective are they, and why?

They Are Used Everywhere and Almost Everyday 

From schools to companies and even homes, most people use pens everyday for various tasks – signing papers, taking notes, writing lists, and more. And for this reason, promotional ballpoint pens are the items that customers tend to hold on to the longest. When you provide your audience with custom printed ballpoint pens, you’re also providing your business with a simple route to reach even more customers. According to PPAI, people almost always pick up a promotional pen when they see it’s being given away, which makes them some of the most effective promotional products on the market.

They Help Develop Brand Recognition and Awareness

Every business, no matter the size or type, seeks to prove that it’s a credible source of information, with expertise in a particular field. In order to achieve this goal, a business needs to develop its brand in a way that satisfies its needs, as well as the needs of its customers. Once you make your customers happy, they will be motivated to continue doing business with you, as well as communicate their positive experience to prospective clients. Presenting your custom branded promotional ballpoint pens to your customers is an efficient way to expedite this process. As  potential customers see others using your custom ballpoint pens, their curiosity about your brand will be sparked – and you will officially have their attention.

Personalization and Variety

You can easily personalize a large number of ballpoint pens to the preferences of both your brand and your audience. Do this by stylizing your branding in terms of color, font choice, style, printing method or even eco-friendliness. When brought together, all of these elements are a direct reflection of your business and your brand. By making smart decisions in these regards, a custom ballpoint pen acts as yet another credibility booster – without exceeding your budget. With the help of well-designed, high-quality ballpoint pens, you can (literally) put your brand in the hands of your audience and guarantee long-term use of your promotional product!

As you can plainly see, custom promotional ballpoint pens are indeed a powerful tool for reinforcing your value to both your current and your potential customers.

They also continue to lead the way in promotional products, and when designed correctly, they can make an impression that you customers won’t soon forget!