Uncategorized

Jun

2015

Custom Products: Adding Fireworks to Your Brand Strategy this 4th of July

When major holidays roll around, you probably get caught up in all the excitement of planning parties, vacations, and spending time with friends and family. While that’s certainly fun, at the same time, you could miss out on a huge opportunity—marketing your business.

No matter what type of business you own, the summertime allows you to both reach out to your current audience AND bring in new leads. This doesn’t mean that you have to put your holiday plans on hold. You can still have that fun and help your business simultaneously, without worrying too much about time or expense.

Promotional products will make this a reality. By incorporating them into your marketing strategy, they can seriously help you utilize holidays to your advantage (and help you celebrate in style)!

Connecting

Holidays are all about making connections, whether it’s with friends, loved ones, or even your own customers. Reconnecting with customers whom you haven’t heard from in a while reinforces your interest in being known. Extending your warm wishes to customers by providing them with complimentary promotional gifts serves as a means of expressing gratitude for their support, and as a gentle reminder of your brand. But don’t just customize just any swag – in order to actually make a connection with customers, give them items that they’ll actually appreciate. That way, customers will automatically have a positive association with your brand.

We’re all naturally inclined to connect with brands that have personality, and promo products are perfect ways for you to show YOUR brand personality. For example, in honor of Independence Day, why not give the Window Box of 12 Corporate Oreo® Picture Cookies? Delicious, hand-dipped cookies with your logo on each one, proudly made in the USA will definitely add fireworks to your brand strategy!

Setting Yourself Apart

While you are busily trying to make yourself the star of the holiday, so is your competition, but you can set yourself apart with some creativity. In order to do so, however, you have to remember how essential it is to humanize your brand and make it more personal than just any annoying ad. Custom gifts show customers that there are real people behind your brand, not just a business entity, and that you have a unique and meaningful message to share.

Customers get tired of seeing the same sort of campaigns over and over, and it has become increasingly challenging to capture their attention. Thus, a promotional swag lets a customer easily interact with your brand on his or her own terms without feeling pressured into a purchase. This time of year, customers are preparing for cookouts, and firing up their grills. Your business can equip them with all the tools they need to be the Grill Master with this set that can be custom branded with your corporate logo.

Tie Up Your Campaign

During the holidays, a custom promotional gift can wrap your marketing up in a bow – literally. Cohesive messaging is absolutely necessary for your marketing efforts to be successful, and in order for customers to clearly understand who you are, every piece of marketing and advertising that you put out should have the same look and feel. Custom gifts can be the final means of communicating and reinforcing your brand message to customers. It acts as a call-to-action, encouraging customers to further communicate with your business. You could satisfy their sweet tooth and get the energy going at the next holiday party with this delicious Chocolate Dream Caddy gift basket, complete with a branded ribbon.

This Independence Day, and for every holiday moving forward, remember the marketing opportunities that abound, especially when you have promotional products and custom swag on your side.

That way, you can have fun and still help your business flourish creatively and most importantly, memorably. Happy Fourth of July!

Jun

2015

Custom Beach Towels: The Perfect Summertime Swag

There is no denying that the summer season means spending more time outdoors with the family, whether that’s a seaside picnic, an afternoon at the beach, a cool dip in the pool or anything else.

Knowing this, your business shouldn’t miss out on the marketing opportunity available to you during this time of the year. You may be running marketing campaigns on a shoestring budget, and are consequently hesitant to explore other marketing avenues.

This is where custom beach towels come into the picture. With this remarkable giveaway piece of branded swag, your business can provide customers with an incentive to connect with you.

Here are just a few reasons why custom beach towels are some of the most beneficial promotional items.

Functionality

More than likely a beach towel will NOT be thrown away. Regardless of age, everyone has a use for a custom towel. To dry off, to have a spot to stretch out on the beach or laze in the grass, it will constantly be used. Unlike some other promotional tchotchkes, when it comes to custom towels, one size fits all. You won’t have to worry about having a bunch of different sized items left over. With its staying power, customers will be using their branded towels in more places and in more facets of life, which undoubtedly means that your brand has the potential to reach a broader audience, and attract a fresh following.

Bigger Branding

The imprint area of many types of promotional products presents a slight constraint; size. You have a relatively small section in which to creatively display your corporate branding. This is not at all the case with custom beach towels. You actually have the largest imprint area of almost all promotional products. That much space gives your business a major branding advantage. Your corporate logo can be seen at company events, tradeshows, and beyond. Employees and customers alike will love receiving this token of appreciation time and again.

Cost-Effectiveness

For many businesses, traditional forms of advertising, such as television and magazine are not feasible within their marketing budgets. A custom promotional towel essentially enables your customers to spread your marketing message, as it is completely portable. Customers can conveniently carry your brand wherever they go. The best part is that you don’t have to spend much to produce an eye-catching and professionally finished product.

Perhaps you want something more premium, Pinnacle Promotions offers signature midweight custom beach towels to scratch just the itch! Start customizing today!

It’s pretty clear to see that custom beach towels offer advantages that you cannot get from other promotional products and forms of advertising. You don’t need to break the bank or concern yourself with marketing restraints just to achieve your business goal of brand recognition.

For more custom outdoor products and sunny essentials, visit Pinnacle Promotions, and we would be happy to help you begin your branding journey.

Jun

2015

How Do Promotional Products Make a Difference?

You might think that promotional products have little affect on your customers, however, several studies have proven otherwise, and they’ve shown that American consumers actually love receiving promotional products, also known as swag.

According to these studies, custom products act as long-lasting advertising, and they certainly stand the test of time.

If consumers find promotional products to be useful, they are more inclined to keep them. Thus, by receiving a promotional product, not only does your brand recall rate increase, but so does the likelihood of that customer making a purchase.

We’ve seen how promotional products have benefited businesses of all sizes, but if you’re still not convinced about the impact of promotional swag, here are just a few reasons to consider it as part of your marketing campaigns.

Promotional Products Add Personality

Unlike television, print, and other forms of mainstream advertising, there is more focus on the individual customer. For a customer to remember your brand, it has to be personal. A customer can flush out all the extraneous and intrusive messaging, and actually get up close with the brand. Also, when it comes to the other forms of advertising, a customer cannot hold on to that brand message for very long.

On the other hand, promotional swag really does stick. PPAI research has found that 89% of consumers surveyed could remember the advertiser on a promotional products received in the past two years. It also found that three times more than any other form of media, customers who owned promotional products were more likely to actually contact the advertiser on the promotional product. With an understanding of your business’ target audience, you can offer them custom branded promotional swag that is unique, yet still relevant to their lifestyles. Just to name a few; custom branded bluetooth speakers, tumblers, and stress balls. This personalization is not something that can be achieved through traditional advertising.

Promotional Products Can Expand Your Target Audience

When you initially develop a marketing campaign, your business probably already has a specific target audience in mind. But in establishing that, remember that target audience will not be set in stone. You may soon discover that your customer is outside those boundaries. The mobility of promotional swag allows your branding message to be seen by even more consumers far beyond the reach you expected. Greater brand exposure means more impressions and more business generated. Promotional products like t-shirts, drawstring bags, and mobile phone accessories are terrific options for making this a reality.

Promotional Products Start a Conversation

Nowadays, connecting with customers has become harder than ever before. Your business is constantly competing for the attention of customers. When you show consumers that they matter to you, they will be more willing to reciprocate that kind gesture. This means actually doing business with you. The study done by PPAI bolsters this notion. After receiving a promotional product, consumers made a purchase 20.9% more often than after viewing a print ad, TV commercial or online ad.

Time and time again, research has proven that custom branded promotional swag really does have business and brand boosting power. Custom branded promotional swag should not be regarded as just as throw away tchotchkes.

Customers really do love receiving them, they make your brand more personal, expand your brand reach, and most importantly do drive sales. So don’t wait and wonder any longer, and get promoting!

Jun

2015

Custom Bag Must-Haves: Finding the Perfect Summer Bag

When it comes to choosing the perfect summer bag, every person has his/her own judging criteria. And as the seasons change, so do the style trends, and in turn, the needs of the customer. Along with being attractive, a good bag needs to meet a customer’s lifestyle.

In fact, according the Advertising Specialty Institute, bags have been found to generate more impressions than any other promotional item. In terms of your business, you can take advantage of this opportunity, in order to build your brand.

How??

By rewarding current customers for their continued support, and attracting potential customers with a custom bag that’s both fashionable and functional.

Utilize these suggested promotional products, and you’ve literally got sales in the bag!

Cruising Tote Bag with Rope Handles

Customers are sure to appreciate the Cruising Tote Bag with Rope Handles which is a sturdy tote that’s perfect for summer activities. Available in four colors with 25″ rope handles, this bag is easy on the eyes AND on the hands. You may think that it’s special enough to turn heads at summer get-togethers, but by custom printing your corporate logo on it, you can make your brand the starring feature. With each use, your customers can inspire curiosity about your brand amongst your potential clients, consequently building your audience and achieving heightened brand awareness. Your business will certainly not blend in with the competition using this fresh perspective on a standard summer bag.

Alison Cotton Tote Bag

From the beach to the trade show to the company picnic, the Alison Cotton Tote Bag is a winner. The simple, yet impactful design provides a huge, blank canvas for neatly screen-printing your corporate logo on the front of the bag. Additionally, you can choose from five bright color schemes that are perfect for any season. As an added bonus, this custom bag is available for free rush production 5 days after your logo art is accepted. An Alison Cotton custom swag bag is a simply meaningful gift for customers to commemorate their positive experience with your brand.

Sifter Beach Tote Bag

Keep your gear and accessories in, and keep out the sand, water, and dust. The Sifter Beach Tote Bag is a sturdy cotton canvas tote with a mesh bottom. Simply expose the mesh to shake out any sand that’s accumulated in the bag. It will be the perfect accessory for customers to use regularly over a long period of time in all different places. Custom branding this bag will allow customers to safely and stylishly carry their necessities, and to act as your personal marketing team. In doing so, your business can build brand awareness and recognition at very little cost to you.

Your ongoing business goal is to build brand awareness and “get your name out there.” Custom promotional bags have proven to be impressive marketing tools to make this possible. Custom bags allow you to capture the character and personality of your brand, all while building a loyal following.

For more great ideas for unique, brand-building giveaways and swag, be sure to visit Pinnacle Promotions to learn how you can Make the right impression™.

Jun

2015

Why You NEED Leed’s Promotional Products in your Marketing Arsenal

For a marketing message to resonate with an audience, a business should be able to show how their product or service will improve the lives of their customers in an impressionable and memorable way.

In order to be memorable, it’s important for a business to differentiate itself from its competitors. Many businesses mistakenly think that it takes a big marketing budget and/or team to achieve this goal.

Promotional products, however, allow a business to creatively find its way in a crowded market, no matter the business size or budget, and without sacrificing quality.

The award-winning line of promotional products created by Leed’s will help any business attract customers, and most importantly, to be memorable. So here are some ways in which Leed’s promotional products can make your brand become a Leed-er.

Hit Your Target

Every business has a specific target audience for their products or services. A business then creates its marketing strategies based on an understanding of that audience. Whether your customer is a lover of technology, a fitness fanatic, or a busy businessman, there’s a Leed’s promotional product to help your business connect with potential customers AND remind existing customers of your business message and value. For example, a techie can appreciate a custom branded mobile power bank and flashlight, while an avid outdoors-man would like a 24-can access cooler. Customers will be inclined to support your brand if you can show them that you really are committed to meeting their needs and exceeding expectations. Custom promotional products that are actually useful to customers will make all the difference.

Reinforce Your Brand

Marketing is all about communicating a cohesive brand message to customers through several different touch points or outlets. Once customers have heard your message, you need to make the effort to reinforce it. The last thing that you want to do when it comes to marketing is following the “set it and forget it” strategy. Superior quality promotional products by Leed’s can be a unique means to reinforce your brand in a way that resonates with customers. Offering customers promotional products like a chevron shopper tote or a fleece custom blanket, with your logo custom printed on them, keeps your brand fresh in their minds, and inspires them to maintain communication with you.

Build A Community

When your brand has a distinct voice and personality, you can gain the trust and respect of customers, and they will share your message with others. Your business, in turn, gets free advertising courtesy of the people who matter the most – your very own customers. In this way, you’re building the very foundation of brand loyalty. Leed’s promotional products successfully help your brand tell its story and bring a sense of cohesiveness to your marketing campaign. You would be surprised how a bottle opener or a 5-piece knife block set, when custom branded, can bolster your brand reputation while still connecting with customers.

Adding Leed’s promotional products to your marketing arsenal can only have a positive impact on the establishment and growth of your brand.

Custom swag and tchotchkes from Leed’s will help you creatively and memorably attract and keep customers at an affordable price, on a larger scale than you can possibly imagine.

Jun

2015

Promotional Calendars: A Year’s Worth of Branding

If your business is on the fence about using promotional products as a marketing tool, consider a product that will not just represent your brand, but will also prove to be useful for customers.

With consumers living chaotic lives, they need a way to keep their minds clear and their days organized. Therefore, an excellent promotional product to take advantage of is a custom calendar.

Here’s a selection of promotional calendars on sale now that will provide a year’s worth of branding without much effort on your part.

Life’s Little Instruction Book Desk

What sets this calendar apart from the others? With this custom calendar, your customers can get every month of 2016 off to a bright start. Each month, customers will enjoy reading a piece of handy advice from H. Jackson Brown, the acclaimed American author of the best seller, Life’s Little Instruction Book. With your corporate logo custom printed on the base of the calendar, this sale item will make an exceptional complimentary gift to customers that reminds them of some helpful little life lessons AND your business value. Perfect for the home or the office, this custom calendar is an attractive and cost-effective way to achieve long-term branding.

Scenic Moments Large Desk

Customers can take a trip across North America over the course of a year without ever leaving their desks, and they can rest easy knowing that your custom calendar is close at hand. When brought together, these features create a winning combination that gives your business the ticket to better brand awareness. Being able to connect with customers and to simultaneously promote your products and services without having to distribute something bulky to them, will give you a huge advantage over your competitors.

Presidents Hanger Span-A-Year

There’s never a bad time to learn a little history. This single-page custom calendar features all forty-four United States presidents, with the Declaration of Independence as the background. On the backside of the calendar, you will find short bios of each and every president. A rectangular area in the middle of the calendar provides a solid amount of space for you to add your corporate logo and any additional branding. With the information provided, customers will be inclined to retain it as a keepsake even after the year is over. This custom calendar is a meaningful tool that provides value to your customers (and your brand) every day of the year.

Adding custom calendars to your marketing campaigns will benefit customers day by day at little cost to your business, all while successfully developing brand awareness and building a loyal following.

Making your brand and business a success does not happen overnight. It takes time and strong marketing, and promotional calendars are a top choice for expediting this process and helping you Make the right impression™.

Jun

2015

Trade Show Tuesday: How to Create a Killer Trade Show Display

Businesses of all sizes utilize trade shows as a platform to share their products and services, to interact directly with their target audiences, and most importantly, to find customers and help their business grow by driving sales.

In order to do this and to successfully attract the attention of potential customers, each business must create a memorable exhibit that differentiates itself from the others.

With a combination of creativity and smart planning, it’s easy to create a winning trade show display. Keep the following in mind when designing your booth’s display at your next trade show.

1. Consider Exhibit Size

You may think that having the biggest booth at the trade show is a sure fire, winning marketing strategy. However, this is definitely not the truth. Instead, you should consider what your goals are, as well as what’s required to achieve those goals. You may be more focused on generating sales or introducing a new product to the public or EVEN just to gain a stronger brand awareness. Consider how many attendees you can expect at the show, how many of your own representatives will be at your booth, and how much space is required for you to conduct business. Once you have an idea of what you need to stand out amongst the plethora of other exhibits, you can then decide what sorts of graphics and displays you need to achieve the most visual impact.

Item#: 333285 – Show ‘N’ Rise ™ 10′ Curve Floor Mural Display Item.

2. Make Your Brand the Star

At a trade show, you want to make your brand the focal point of your display. Instead of overwhelming attendees with excessive information and graphics, it’s absolutely essential to clearly outline your brand message, your mission, and its benefit to your target audience. If you can do this effectively, that attendee will be interested in learning more and possibly even conducting business with you. Keep in mind that trade show attendees have only a few moments of their time to see what you have to offer. Ultimately, you ideally want to create a professional looking booth that makes your brand’s point and clearly explains your business. Items like custom table skirts are perfect for brand recognition and awareness. Remember that you are trying to draw in potential prospects with your display – not just random people. Therefore, while your brand is still the focus of the display, you should know whom your target prospects are, and then develop your design accordingly.

Item#: 109002 – Four sided 6′ Standard Table throw

3. Make Your Display Memorable

In order to get some ROI from your trade show display, above all, you have to make it memorable. There’s no point in investing extensive time and energy into creating a display that doesn’t attract prospects or stay fresh in their minds long after leaving the trade show. You want your display to be the most positive representation of your business, so you must know your unique selling proposition (USP). What is it that differentiates you from your competitors? Knowing this, you can create appropriate and impactful graphics, and this will make it easier to showcase your products and services in a memorable way. Incorporating promotional products or promotional giveaways into your trade show strategy is also an incredibly cost effective and creative way to grab attention and invite customers to your booth. Providing attendees with complementary, unique and useful promotional takeaway items functions as an alternative business card and call to action that can actually be used everyday.

Item#: 227 – Silicone Card Sleeve

When planned and executed correctly, trade shows can be incredibly effective marketing tools. So before you head out to your next trade show, make sure that you have a professional display, a brand with personality, and a smile on your face.

Going in with a plan will make the experience all the more relaxing and will help you reap the maximum benefit and ensure that you Make the right impression™.

Jun

2015

Trending Now: Promotional Products for an Unforgettable Summer

Licking sweet popsicles, going for a dip in the swimming pool, lazing in a hammock. Many consider these just a few of the ingredients for a perfect summer – us included.

What you may not know about the summertime months, however, is that a little creative marketing can help you incorporate your brand into the summer mix.

Customers tend to have a soft spot for brands that reward them for their support, and at the same time, show some personality. Custom products are a unique means to do precisely that.

Here is a selection of promotional products that can turn an average summer into an unforgettable (and branded) one:

RoxBox Capsule Bluetooth Speaker

Good music can make a summertime picnic or a relaxing beach day even better, and this waterproof speaker can really turn up on the volume on some serious outdoor fun. This bluetooth speaker allows your customers to hear their favorite music from their mobile devices amplified to an even better quality. They can kick back with up to four hours of high quality, uninterrupted play, and then they can easily recharge within 2 hours using the provided micro/USB cable. Moisture doesn’t have to put a damper on the party, because the speaker will still work regardless of the external condition, and as an added bonus, this custom speaker comes equipped with a removable carabineer and a compact carrying case. With all of these unique features that already impress customers, the only thing that you could do to make it even better is to remind them who is making it all possible – your brand! By laser engraving or pad printing your logo on the front of this promotional speaker, you’ll definitely be turning up the dial on some serious brand recognition.

Daypack Logo Picnic Cooler

There’s nothing quite as refreshing as sipping ice cold drinks on a sizzling summer day. For that reason, customers will be pleased to receive this daypack picnic custom cooler, which makes chilled beverages accessible in any given moment. The cooler is made of 600d polyester and an insulated leak-proof liner – keeping messes and spills to a minimum. Other additional accessories like a wooden cutting board knife and a bottle opener are also included, ensuring that eating and drinking on the go is never a cumbersome task. Considering how versatile this product is, it just needs one last finishing touch – your corporate logo. Each time a customer uses your efficient custom cooler, that person will immediately be reminded of the high quality that you and your brand represent.

District Floppy Sun Hat

With a frosty drink in hand and good music playing, customers need a comfortable way to enjoy the sunny weather AND stay cool at the same time. This fun, floppy hat will really do the trick. Both functional and fashion forward, this cozy hat comes in 2 simple colors to suit any customer’s style sense. It’s simple to adjust with the removable, 2-inch, 100% cotton band and hook and loop closure. With this hat in the hands of your customers and your corporate logo attractively embroidered on the front of it, they’ll be making a fashion statement while you make a brand statement. It’s a win-win!

Making the most of beautiful summer weather is something that’s very near and dear to customers, and they’ll be more inclined to follow your brand if you can show them how your brand takes their entire summer experience into consideration.

Get your logo custom printed onto a few custom summer products for a brand that shines with all its summertime strength!

Jun

2015

Promotional Travel Essentials: Perfect Products for the Globetrotter

Exploring new places and new cultures across the world is an exciting experience. Whether your customers are traveling for business or for pleasure, making their travels as smooth as possible is a surefire way for your brand to Make the right impression™.

Promotional travel products are perfect for guaranteeing smooth sailing travel for your customers, and they’re the ideal way to ensure your brand and logo travels as far and as wide as they do!

These promotional travel essentials are perfect for jet setters and globetrotters alike, and they’re guaranteed to gain some serious mileage and exposure:

1. Cutter & Buck Bainbridge Passport Wallet

Before your customers set off on their travels, they’ll need a safe place to keep their tickets and other important documents. The Cutter & Buck Legacy Bainbridge Passport Wallet is able to hold two credit cards and contains a mesh ID holder, deterring others from seeing sensitive information. In addition, there’s a roomy pocket for storing money, boarding passes, and more, as well as a hand dandy passport pocket. It’s made of durable and attractive leather, and is compact for easy storage. Getting your logo custom printed onto this wallet will be perfect for helping customers stay organized and calm when traveling – all while reminding them of your value.

Pinnacle Promotions has awesome options for travel passport wallets from the awesome Cutter & Buck that we’ve mentioned to our Midnight camo passport holder – you can be sure to find something perfect for you.

In addition to these awesome passport holders, you can also consider spicing up your carry on personnel. If you’re the not-so-relaxed type flier, consider adding a W&P Bloody Mary carry on cocktail kit to help keep the nerves at ease. It’s truly an awesome world we live in. Passport wallet holders and carry on cocktail kits, who would have thought!

2. OGIO Revolve Spinner Rolling Luggage Bag

Now that your customers have their tickets in hand, they’re ready to pack their bags. This expandable and sturdy suitcase with 360-degree wheels is very easy to carry and drag. It has an expandable main compartment with two large interior zippered mesh pockets. There’s also an upper front zippered pocket, two lower front zippered stash pockets, and a side ID storage with protective cover. The lightweight build provides the added benefit of meeting the carry-on baggage size requirements of most major airlines. Through the printing method of debossing, your custom logo can be printed directly on this suitcase, and as your customers carry this with them on their travels, your brand will quickly see increased visibility across the board.

3. 4-Piece Universal Travel Adapter

Once customers have reached their destination, they’ll need a way to charge up their devices, regardless of where they may be. The 4-Piece Universal Travel Adapter should definitely meet their needs. It contains adapters for US, UK, EU, and AU outlets.iving your brand this extra jolt will help customers relate to and connect with it.

Custom promotional products like these travel essentials can make your brand an important and necessary part of a great travel experience, as well as remind customers why your brand really matters.

With the sheer size and scope of the travel industry, these items will keep your brand on the move, and you can increase your brand’s chances of being seen locally, nationally, and perhaps even internationally!

May

2015

Trade Show 101: Five Secrets to Winning at Your Next Trade Show

Trade show season is upon us, y’all, and there’s no escaping it.

In fact, statistics show that 82% of trade show attendees have buying authority, and that 77% of executive decision makers found at least ONE new supplier at the most recent trade show they attended.

Those numbers are staggering, and they cannot be ignored.

That being said, you can’t just go waltzing into a trade show and expect to draw people’s attention and become the king of the crowd – that’s just not how it works. Your trade show booth has to be attention-grabbing, original and different from everyone else.

Trade shows are a chance for you and your business to shine, and they’re the perfect opportunity for you to show potential customers why they should choose YOU over the competition.

Now – just how do you do that?

1. Trade Show Displays and Signage

Trade show displays help you and your business Make the right impression™ right from the very beginning. Most of the time, trade show displays are the very first thing attendees will see, therefore making sure you have an attention-grabbing display is more than just important – it’s necessary. Your display should be large in size, and it should accurately depict your brand and business. A display like this one is not only large enough to demand attention, but it’s also completely customizable, AND it comes equipped with everything from a pop-up frame to graphic end panels.

2. Giveaways, Giveaways and More Giveaways

You know that promotional products are a must when it comes to trade shows, but you need to make sure that the promotional products you decide to bring along are items that your attendees will actually WANT. Creative giveaway ideas are the key to getting more traffic to your booth, as well as the key to retaining the attention of your attendees long after they’ve left the show. Items like custom sunglasses make perfect trade show giveaways because they’re efficient and practical, especially during the summer months. Custom flash drives are also popular among trade show attendees, and they’re also good for you because you can upload any documents or company information to the drive before giving them out to your prospects. That’s called taking advantage of hidden marketing gems!

3. Trade Show Apparel

The one thing to remember about trade shows is that they’re in-person and real-time events. This is the one time – and it could be the ONLY time – for you to make a good first impression on the attendees who approach your booth. Having a chic and professional look for yourself and your colleagues is key to giving you and your business that buttoned-up look and feel. Remember – trade shows are a time for you to have a good time and show your brand’s personality, but it’s all about one thing at the end of the day: driving more business. Button up, straighten your tie or skirt, and get out there and Make the right impression™.

4. Custom Bags and Totes

Technically, these items could fall under the giveaways section, but we decided to give them their very own space due to their sheer importance. When you give away custom bags and totes at trade shows, you are doing so much more than just providing attendees with a simple bag – you’re essentially making those attendees your very own personal brand ambassadors. Think about it. They’re going to put all of their trade show goodies in that bag – YOUR bag – and then they’re going to carry that bag with them everywhere they go for the rest of the day. That means your brand and your logo will be making its rounds, too, guaranteeing optimal exposure and mileage.

5. Personality

Okay, we know this isn’t something you can buy and set up at your next trade show, but it’s still important nonetheless. Your personality and attitude is everything when it comes to making your trade show booth inviting and exciting for attendees. People will be more willing to make their way to your exhibit if you and your team are smiling and conversing with attendees. The whole point here is to make your attendees feel welcome and comfortable when they’re at your booth.

Trade shows are some of the best forms of marketing for your business, and when they’re executed correctly, they can drive brand recognition, leads and eventually sales.

So keep these five winning secrets in mind next time you’re gearing up for a trade show and you’ll be sure to Make the right impression™.

Uncategorized

Custom Products: Adding Fireworks to Your Brand Strategy this 4th of July

Custom Beach Towels: The Perfect Summertime Swag

How Do Promotional Products Make a Difference?

Custom Bag Must-Haves: Finding the Perfect Summer Bag

Why You NEED Leed’s Promotional Products in your Marketing Arsenal

Promotional Calendars: A Year’s Worth of Branding

Trade Show Tuesday: How to Create a Killer Trade Show Display

Promotional Travel Essentials: Perfect Products for the Globetrotter

Trade Show 101: Five Secrets to Winning at Your Next Trade Show

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