Category Archives: Top Trending Topics

Are You Ready for Your Oscar Party?

It’s Oscar time! The 84th Annual Academy awards are airing on Sunday at 7 p.m. If you’re like me, you’re mostly interested in the Best Picture category. Here are this year’s nominees:

• The Artist
• The Descendants
• Extremely Loud & Incredibly Close
• The Help
• Hugo
• Midnight in Paris
• Moneyball
• The Tree of Life
• War Horse

Read more about the 84th Annual Academy Awards

Promotional Pet Products: Good for Bizarre Holidays too!

Today is a special holiday.  A special holiday if you are a dog, that is.  You didn’t know?  Today, February 23rd, is International Dog Biscuit Appreciation Day.  If you’re a dog, chances are, this holiday is the highlight of your year.  (Also, if you’re a dog and you’re reading this blog post, chances are you’re pretty much destined for greatness.)

Read more and see a fun video!

An Unusual Coffee Drink

If you’re like me, you like to treat yourself to a coffee shop drink every now and again (I’m partial to the soy latte myself). I’d go every morning if it weren’t for two things – 1. I don’t drive pass a coffee shop on my way to work and 2. It can get expensive. But if you thought a $4 coffee drink was expensive, that’s nothing compared to the most expensive drink you can get at Starbucks.

Coffee

Creative Commons Licensephoto credit: @Doug88888
 

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Groundhog Day: Promotional Items For Any Possible Outcome

Groundhog Eastern Mowhawk River area NY 8777 Every year on February 2, a small, furry rodent takes on the task typically fulfilled by local weathermen and women. According to folklore surrounding Groundhog Day, if a groundhog emerges from its burrow and is met with sunshine, it will see its shadow and retreat back into its burrow, indicating that wintry weather will continue for another six weeks. If the groundhog finds cloudy skies and no shadow in sight, it will leave the burrow, which means the winter weather and winds will soon end.

As the eyes of America gravitate towards legendary Punxsutawney Phil in Pennsylvania, in addition to local groundhogs closer to home, think about the media attention that your brand could obtain by capitalizing on Groundhog Day marketing opportunities!

With so much pressure riding on the shoulders of the groundhog on its big day, I would like to suggest a few promotional items that could help make the four-legged creature (or even his adoring fans!) a little more comfortable.

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Remembering Steve Jobs (1955-2011)

Steve Jobs
Creative Commons Licensephoto credit: echoln

Last Wednesday, the world lost a visionary. Steve Jobs, co-founder and chairman of Apple Inc., passed away at the age of 56. Mr. Jobs leaves behind a legacy of innovation and technological advancement that will undoubtedly continue to drive creativity in the technology industry for years to come. Under his watchful eye, Apple released a number of hugely successful products like the iPod, iPhone, and iPad, each of which embody the minimalistic designs, simple to use interfaces, and reliability that are characteristic of the Apple brand.

Along with redefining the way personal tech gadgets look and function through his minimalistic design aesthetic, Jobs’ style preferences impacted the way he presented himself on a daily basis.

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Get Out the Spirit Accessories: The NFL Lockout is Over!

Welcome to this week’s edition of “Trending Topic Tuesday,” where we share our take on what’s going on in the world and what promotional products would appropriately (or inappropriately) market the subject matter.

Football fans everywhere can rest easy now that a new labor deal has officially brought the 136-day NFL lockout to an end. The deal, signed Monday by both parties, gives owners more money to invest while providing safer working conditions and better health benefits for players. What does all of this mean for viewers? That it’s time to don jerseys, get out the promotional spirit accessories, and start rooting for their favorite team!

Sarah
Content Manager

‘Harry Potter’ Series Lives on Through Branded Merchandise

Welcome to this week’s edition of “Trending Topic Tuesday,” where we share our take on what’s going on in the world and what promotional products would appropriately (or inappropriately) market the subject matter.

The final installation of the Harry Potter film series, Harry Potter and the Deathly Hallows: Part II, smashed box office records and brought in nearly half a billion dollars in its opening weekend. But the story and its revenue-generating potential are far from over, if the countless forms Harry Potter branded merchandise has taken over the years are any indicator of just how far-reaching this franchise really is.

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Mila Kunis to Attend the Marine Corps Birthday Ball

Welcome to this week’s edition of “Trending Topic Tuesday,” where we share our take on what’s going on in the world and what promotional products would appropriately (or inappropriately) market the subject matter.

The Internet is abuzz today with word that actress Mila Kunis has accepted an invitation to this year’s Marine Corps Ball that was delivered via YouTube. The video (shown above) features Sgt. Scott Moore of the 3rd Battalion 2nd Marines in Musa Qala, Afghanistan, and his polite request:  “I just wanted to take a moment out of my day to invite you to the Marine Corps Ball on November 18th in Greenville, North Carolina, with yours truly. So take a second, think about it and get back to me.” With a little encouragement from her Friends With Benefits co-star, Justin Timberlake, Mila announced that she would indeed go to the Ball with Sgt. Moore.

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Patriotic Promotional Products Celebrate July 4th and Nathan’s Hot Dog Eating Competition

Welcome to this week’s edition of “Trending Topic Tuesday,” where we share our take on what’s going on in the world and what promotional products would appropriately (or inappropriately) market the subject matter.

Yesterday, Americans throughout the country celebrated Independence Day with cookouts, parades, and, of course, fireworks. One particular citizen however, Joey “Jaws” Chestnut, added consuming sixty-two hotdogs in ten minutes to his July 4th to-do list. Chestnut and his opponents spent the day competing in the annual Nathan’s Hot Dog Eating Contest held in Coney Island.

This marks the 96th year of the competition, which supposedly originated when four immigrants eating at Nathan’s Famous stand on Coney Island conducted a competition to define who was indeed the most patriotic. While the contest has been held in the same location nearly every year since its inception, the rules for qualifying have changed over time. At first, minors were permitted to enter the competition but now only those 18 and older are able to compete. Additionally, only those under contract by the International Federation of Competitive Eating, which has sanctioned the event since 1997, are allowed to participate. Contestants must also be granted approval to compete by succeeding in qualifying competitions prior to the July 4th main event.

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“Cars 2″ Inspired by Success of Promotional Products, Not Critical Acclaim

Welcome to this week’s edition of “Trending Topic Tuesday,” where we share our take on what’s going on in the world and what promotional products would appropriately (or inappropriately) market the subject matter.
cars 2 promotional products
According to movie critics, the 2006 animated film Cars was not much of a success – at least not for Disney-Pixar, which put out 6 movies before the release of Cars and never received anything lower than a 91% freshness rating on Rotten Tomatoes. According to that site, Cars only managed to please 74% of critics and 80% of audience members. It wasn’t a failing grade, but it also certainly wasn’t the sort of feedback Disney-Pixar was used to getting.

However, while Cars-inspired promotional products earned Walt Disney Co. more than $8 billion in retail sales of everything from toys to toothpaste and bed frames to bubble gum, a sequel was produced (along with 300+ new Cars 2 branded toys and other items). Despite the fact that the movie has received positive reviews from a mere 33% of critics and 66% of audiences, making it the first Disney-Pixar film to be deemed a “rotten tomato,” Disney expects its Cars 2 promotional products to surpass the $2.8 billion in sales that Toy Story 3 earned last year. Counselor magazine notes that this would make Cars 2 “the largest branded merchandise program ever related to a single movie release.”

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