“That’s a Tier 2 problem.” Ummmm…what?
My laptop was not working. I had no idea what was wrong with it. So, I took my computer to a store that sells that computer, and that computer only. Upon further inspection, the technician kindly let me know that I have a “Tier 2” problem. I asked, “What is a Tier 2 problem?” He answered, “About $250.” Ummmm…what?
Many industries have their own terms that are proprietary to the market or industry. The promotional products industry is no different. We have assembled a few of our favorite terms here that some customers may know, but these terms might not necessarily be household names. Not only will we define them for you, but we’ll do it in less than #sixwords!
Four-color process: Your full-color-logo on something
Stock the closet: Your corporate stash of promo items
Setup charge: Charge to setup the imprinting machine
Imprint: Your logo or design for production
Vector: Points and lines that make shapes
Raster: Squares of pixels that make shapes
Pad print: Stamp your imprint on your item
Deboss: Elegant concave imprint on squishable item
Digitizing: Embroidered image becomes digital sewing file
PMS Color: Color number matching your brand guidelines (PMS LINK)
Run Charge: Charge per color for color printing
Flash Charge: White base for dark printing wearables
Any other terms you want us to explain in #sixwords? We’re here for you! Check out our FAQs for more information.
We all know the feeling… a typo escapes all of the checks and balances and ends up in 500 printed pieces that have to be reprinted. But, what happens when you’re Nike and you print an “undisclosed” number of t-shirts that proudly display the Carolina Panthers logo embedded in a beautiful cutout of South Carolina? (The big deal is that the Carolina Panthers play in Charlotte, North Carolina.)
Nike is a company that usually brings to mind cutting edge technology and extreme precision. So, how could this have been prevented? We’re confident that if Nike had used Pinnacle Promotions, this wouldn’t have happened. That’s because we have live, breathing human beings (we call them Account Managers & Coordinators) working on your projects, guiding you through the process, and checking the integrity of your brand at every step of the way.
Reasons why having a human element makes a difference when purchasing promotional products:
- You have extra sets of eyes scouring your order to make sure each and every little detail is right.
- They can let you know when if your logo will be lost against the contrast of a t-shirt.
- The will suggest tweaks that will make your chosen promotional product stand out.
- We make sure there’s ample time and opportunity to spot any dreaded typos or mistakes, even if your order is a rush one.
It’s why we at Pinnacle are left scratching our heads in confusion when we hear about massive imprint orders that go so terribly wrong that they end up as viral news stories.
Here’s another story…
Nike’s mistake seems near trivial when compared to Missouri State University’s gaffe earlier this year. The University misspelled its own name on around 17,800 bags. These bags were given to students when they were purchasing new books for the semester. I wonder how many students rethought their enrollment after this mistake.
Considering the size and enormity of the order, we would have expected their vendor to have raked over the logo with the same attention that a watchmaker devotes to his prize clock. At Pinnacle Promotions, all orders get this level of detail regardless of order size, but one would think that at $70,844 order that someone would have caught the error.
We know you have seen misprints out there. What is your favorite brand oopsie that made it’s way to production and distribution?
My co-worker, Lee recently shared an article with me from Forbes.com, The Hidden Benefits of Social Media Marketing: Why Your Strategy May be Working Better Than You Think. It actually put a positive spin on all the social media marketing efforts that most companies are investing in. It kind of hit home with the two of us. Sometimes it can be challenging to measure your return on investment with social media, especially for small businesses. This article discusses 10 ways in which social media may be working for you that you don’t realize. Give it a read if you have a chance.
The big benefit of social media for Pinnacle is that it is a place where we can build our community and create a forum for our clients and partners. We share information, articles, and new & unique products that we think our clients would be interested in and monitor their engagement. From time to time we will ask our community questions about what they are looking for or what they would like us to offer more of. The feedback we receive is taken to heart. We discuss our clients needs as we continuously plan our future efforts online and off.
We also utilize our social networks as a place to reward our loyal followers or fans. We do free promotional giveaways and offer exclusive discounts and sales. This offers our customers an additional incentive to follow us and engage. Everyone likes to receive something for free, especially if it is a unique product they couldn’t get anywhere else. We recently gave away Gadget Grip Dot’s on Facebook, little tactile buttons you can place on your smartphone or tablets that offer a very unique branding opportunity.
Our clients that won seemed genuinely excited when we contacted them to let them know. It makes us happy to make our customers happy :)
So far we have seen that Facebook has been the social network that we receive the most engagement on. It has been really fun to grow our community there however Twitter, Pinterest, LinkedIn, and YouTube have also been networks that we’ve seen growth and opportunity. What social networks are you participating in? What have you found has been your biggest benefit?
If you live anywhere on the East Coast, especially the Southeast as we do, there’s no doubt that you’ve seen an influx of pictures of car thermometers on your friends Facebook pages showing the temperatures soaring above 100 degrees. We’ve even put one on our Facebook page here at Pinnacle, though it seems that 102 was not much to brag about compared to other cities.
However, 102 degrees is no joke when you’re outside competing in a 6.2 mile road race and that’s what 60,000 people intend to do this Independence Day as they participate in the Peachtree Road Race, one of the world’s largest 10Ks.
photo credit: chippenziedeutch Read More!
When ASI released an article spotlighting the 15 Most Popular Promotional T-shirts, Number Two on their list was concert t-shirts and I have to agree.
While they wrote about the famous Rolling Stones logo and the Grateful Dead bears, I have to add another one to the list:
Read more about the Beastie Boys
This graphic has been making its way around the Internet lately:
Do you know what today is? Aside from it being five days until your taxes are due, it’s also National Grilled Cheese Day. Step away from the W-2s and into the kitchen because this is one holiday that’s worth celebrating.
photo credit: fritish
Read More about National Grilled Cheese Day!
I use Pinterest both personally and professionally. Personally, it’s a little easier; I mostly pin recipes, home improvement ideas, sometimes workouts. But it’s never anything I personally wrote or created. Instead, I use it a virtual bulletin board. It’s a place where I can save my bookmarks visually for easy and aesthetically appealing access.
Read more about using Pinterest as a brand
Yesterday, Apple announced the release of The New iPad (that’s the official name; it’s not called the iPad3.) on March 16th.
Read more about The New iPad
On this day in 1912, the Oreo Cookie was born. It’s hard to imagine that before that, children and adults alike never had the pleasure of dunking an Oreo into a glass of cold milk, or pulling one apart and eating the creme filling first. It’s no wonder that, 100 years later, Oreo cookies are still going strong as one of the most popular types of cookie.
photo credit: Pshykicks