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Custom Athleisure Apparel Items Activate Your Brand

Custom Athleisure Apparel Items Activate Your Brand

Merriam-Webster defines Athleisure as “casual clothing – like yoga pants, sweat pants and hoodies – that are designed to be worn for both exercising and for doing (almost) everything else,” and they’ve flagged athleisure as a word to watch, and for good reason! With the original trend dating back to as early as the 1970’s, it wasn’t until the early 2000’s that it started to stick, and wasn’t until 2016 it really took off. Athleisure wear is comfortable, functional, and here to stay.

Nearly every popular brand has some sort of athleisure or activewear line, and many major retailers include “athleisure” or “activewear” as a category to sort by for online shopping (think Target, Nordstroms, Macy’s, Dillards, etc,). Classic sporting goods brands such as Adidas, Nike and Under Armour are coming out with new retail items every day, and there are a ton of companies that only sell athleisure wear – i.e. lululemon, Fabletics, Athleta, Lucy, etc.

With the increase in popularity of this trend, it’s only natural that companies will want to put their logo on athleisure items. After all, this trend is an acceptable style choice for almost all situations, so organizations from all industries are taking this opportunity to put their logo on athleisure wear and get their brand maximum exposure. Let me explain:

Whether I’m working out, running errands, doing house chores, grabbing dinner with friends, or even getting ready for work, I can grab something in my closet that is appropriate for the occasion and falls into the athleisure category.

THE EVERYDAY COMFY TEE

Custom Athleisure Drapey tee from pinnacleIf I’m going to hit the gym, I tend to go for comfortable athletic leggings paired with a flowy, breathable tank top or t-shirt such as the Ladies Drapey Cross-Back Tee. A great men’s alternative would be the District Made Mens Tri-Blend Pocket Tee – something comfortable, breathable and on trend. The best part about these tops are when they’re not being worn to the gym, they can be matched with a nice pair of jeans and it immediately creates a whole different outfit for a casual dinner with friends, just like that! They’re versatile, comfortable, and best of all, expose your brand in a subtle and trendy way. These make great Spring/Summer customer appreciation gifts, outdoor event giveaways, and a unique Casual Friday piece for your employees.

THE VERSATILE LAYERING PIECE

Custom Ogio jacket - athleisure form Pinnacle PromotionsAnother great athleisure staple is the perfect hoodie, pullover or zip-up. There are so many different styles for this category, but they all serve the purpose of layering up. From thick, comfy fleece hoodies, to light and breathable pullovers, to quarter zips with thumb holes, or full zips with a slouchy hood – they can all be layered and worn with almost everything, everywhere from the gym to the office to the grocery store. The Ogio Endurance Origin Jacket is a great piece that is my go-to in my closet, and resembles something you’d find in lululemon, but at a fraction of the cost. It comes in both a men’s and women’s style and is sure to get a lot of wear by the end user. Give these out as high-value holiday gifts or sales awards to make a great impression. We got these a few years ago at Pinnacle and I still wear mine all Fall and Spring!

TWIST ON A CLASSIC

Custom Nike polo - athleisure from Pinnacle PromotionsPolos are classic promotional apparel items, but the athleisure trend has caused athletic polos to really take off. Moisture wicking and performance style polos (and t-shirts!) are more and more popular among businesses and organizations. They still provide the same professional polo look, but in a more comfortable material that is durable and trendy. One of the most popular performance style polos is the Nike Golf Dri-FIT Crosshatch Polo. With a ladies’ companion, this shirt easily transitions from the office to the golf course or tennis court.

Athleisure apparel items make great marketing vehicles for many reasons:

  • trendy – often, companies like to stay in style, and their promotional gifts and giveaways reflect that.
  • versatile – athleisure apparel is useful for many occasions, so companies feel good about giving pieces to their employees and customers
  • accessible – varying price points, from budget-friendly to high-quality name brands.

If you’re looking for well known brands such as Nike, Under Armour, or Adidas, we can source multiple styles from these brands, and we are able to decorate them with your logo. These names come at a higher price point, but they are perfect for those who want to get in on the athleisure trend with the higher perceived value and the well-known brand name. For value-driven organizations with a smaller budget, there are plenty of brands that offer comparable pieces and styles at a fraction of the cost. Ogio, Sport-Tek, and Next Level are becoming more and more popular and well known brand names. They offer the same, if not more, options at different price points and in all kinds of styles.

When considering apparel as a promotional item, you want to spend your money on something functional that will give your logo and brand the most exposure, whether it’s for your employees or for your customers. Because athleisure items can be worn in multiple settings and occasions and aren’t pigeonholed into one particular wardrobe box, you’re sure to get the most bang for your buck when branding these pieces. For more ideas, check out our website or contact your account manager!

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Unique Promotional Products for Prom Giveaways

Unique Promotional Products for Prom Giveaways

The theme. The dresses. The dance moves.

Prom can be one of the most exciting and unforgettable events for high school students, and giving away the right promotional products leaves them with more than just memories.

The key is to give away items that they can treasure long after their done with high school, and with everything from promotional cups to T-shirts and even chocolate, we’re sure some of these promotional products will leave them dancing even long after the music stops:

1. Promotional Drinkware and Tumblers

Branded cups and tumblers make easy and inexpensive party takeaways that are sure to leave a lasting impression. Popular among all ages, promotional tumblers are the perfect way to leave students with a promotional item they’ll use long after their high school career has ended.

24 oz. Revolution Tumbler Item #24REVNEO

24 oz. Revolution Tumbler Item #24REVNEO

2. Promotional Chocolate

Okay, we can’t exactly promise that this sweet promotional product won’t get eaten right away, but c’mon – what’s cooler than getting your logo on a sweet piece of promotional chocolate? Get your school mascot or logo on one these party treats to leave them with some sweet and tasty memories.

Logo Caramel Chocolate Apple Item #LCCA

Logo Caramel Chocolate Apple Item #LCCA

3. Promotional T-shirts

Custom promotional T-shirts are among some of the most popular promotional products on the market, and a commemorative shirt makes for a great giveaway item. Not only are you providing everyone with a keepsake, but you’re also getting your mascot, brand or logo onto a wearable item that’s sure to gain exposure. Prom night wouldn’t be complete without the perfect promotional T-shirt.

Port & Company 5.5-oz All Cotton T-Shirt Item #PC54

Port & Company 5.5-oz All Cotton T-Shirt Item #PC54

4. Promotional Photo Frames

Take a second to think about how many pictures are taken before prom, at prom AND after prom. Between eager parents, selfies, photo booths and more, the opportunities to create photographic memories are endless. Therefore, providing your students with a promotional photo frame that’s screen-printed with the event name is a promotional item they’ll be using for years to come.

5" x 7" Aluminum Frame Item #1070-56

5″ x 7″ Aluminum Frame Item #1070-56


With the right promotional products for prom, partygoers can focus on the most important part of the night: making memories. Be sure to check out Pinnacle Promotion’s selection of promotional items for Prom Night to give away memories that won’t fade with time.

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Top Healthcare and Medical Promotional Items

Top Healthcare and Medical Promotional Items

Finding the right medical promotional items for your healthcare company can seem like a daunting task – but it doesn’t have to be. With everything from promotional fitness items to promotional first aid kits, there are numerous ways to promote your healthcare and wellness brand.

Getting your logo on these types of promotional products are perfect ways to ensure maximum brand exposure. Every time someone takes your promotional water bottle to the gym or uses one of your custom-printed bandages, your brand is getting in front of an entirely new audience.

With all the medical promotional items to choose from, one could find it difficult to find the right ones to use. So to help you out, we made a list of our top three favorites:

1. Walking Enthusiast Kit

When it comes right down to it, everybody wants to be able to see the results of their exercise, whether it’s running, jogging or simply just walking. Our Walking Enthusiast Kits not only help them track their movement throughout the day, but this promotional walking kit also helps to get your brand moving, too!

Walking Enthusiast Kit Item #3804

Walking Enthusiast Kit Item #3804

2. Travelers Exercise Kit

Traveling can sometimes put a dampener on a healthy lifestyle, but not anymore! Our next favorite medical promotional item is the Travelers Exercise Kit, which is perfect for those who are always on the go! This kit comes with everything from jump ropes to hand exercisers, and it’s convenient enough to toss into a purse, travel bag or even a laptop bag. Get your logo on one of these traveling promotional products for a little first class brand exposure.

Travelers Exercise Kit Item #PL-4401

Travelers Exercise Kit Item #PL-4401


 

3. Ultimate Gym Set- Water bottle, earbuds and armband

Give the gift of fitness with The Ultimate Gym Set, fully equipped with promotional water bottles, headphones and armbands. This promotional gym set not only encourages workouts for your recipients, but it also gets your logo onto items they’re going to be using on a daily basis.

Ultimate Gym Set- Water bottle, earbuds and armband Item #GFT4106

Ultimate Gym Set- Water bottle, earbuds and armband Item #GFT4106

With health and fitness on the rise in popularity among the masses, getting your brand onto healthcare and medical promotional items is one of the most effective ways of getting impressionable exposure. Be sure to check out our promotional products for health and wellness to learn more about the products above or to browse other options.

Pinnacle Promotions

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3 Surprising Things You Don’t Know About…Promotional Apparel

3 Surprising Things You Don’t Know About…Promotional Apparel

When shopping for promotional apparel, don’t make the mistake of missing out on 3 key factors that matter and should be part of your decision-making process.

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We interviewed our Sr. Merchandising Manager Megan McConnell and she shared her top 3 things that people need to know about purchasing promotional apparel.

Protection Factors

The trend of protection factors in fabrics also applies to promotional apparel. OSHA recommends your workforce be protected from UV Rays and monitor themselves for skin cancer regularly.

Many customizable items have fabric that is rated for UVA-blocking ingredients. Also, you can find micro-bacterial fabrics throughout promotional categories such as apparel and even home goods.

Port Authority Ladies Tech Pique Polo

Port Authority Ladies Tech Pique Polo

Port Authority Tech Pique Polo

Port Authority Tech Pique Polo

Quality Standards

The U.S. Consumer Product Safety Commission has strict requirements for apparel labeled or sold as “Youth” apparel. The fabric must be labeled for origin of location, contents and safety issues like flammability. A hooded promotional sweatshirt labeled for “Youth” does not have drawstrings around the hood, per USCPSC guidelines.

Gildan Youth Heavy Blend Hood

Gildan Youth Heavy Blend Hood

Get a sample!

Pinnacle recommends you request an actual sample when purchasing promotional apparel or uniforms. This helps with both product use and sizing. With a sample in hand, you can see better how the embroidered image will look and you can get a feel for sizing in length and width. Looking for tall or extended sizes? Talk to your Account Manager for more information! Call us today at 800-351-4226.

When thinking about promotional apparel for your organization or your customers, think about these 3 surprising things that help guarantee the customized apparel you choose will help you to Make the right impression.™

Pinnacle Promotions

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3 Must-Haves for a Killer Tradeshow Display

3 Must-Haves for a Killer Tradeshow Display

Tradeshow season is upon us! If you will be presenting at a tradeshow this season, you need to read this!

Of course, everyone on the tradeshow floor will have a booth contest, caricaturist, prize wheel or some other sort of entertainment. But, don’t forget about the basics. Do you have what it takes for a great tradeshow display?

Here are our picks to guarantee you have a killer tradeshow display!

1.

In a show with hundreds of vendors, grab the passers-by with an eye-popping display. But make sure it is something you can take down, put up, and travel with easily!
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2.

Don’t go bare! A classy table drape and side banners add a simple elegance and buttoned-up look to any booth space.
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3.

Attendees will remember you long after the show is over if you have unique, economical giveaways. Essentials include a reusable branded tote for carting away the show goodies, and a functional giveaway such as a promotional stylus pen or mini-journal.

Economy Tote Bag

Economy Tote Bag

Satin Stylus and Pen

Satin Stylus and Pen

Spiral Jotter with Sticky Notes & Pen

Spiral Jotter with Sticky Notes & Pen

Stay top-of-mind on the tradeshow floor, and long after your attendees have returned home. A powerfully branded display, with tables drapes and banners will reel in your audience. The perfect promotional giveaway item will help you make the right impression long after the show attendees leave your space.

Comment, and tell you your thoughts on tradeshow display must-haves!

Pinnacle Promotions

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3 Surprising Things You Don’t Know About…Embroidery

3 Surprising Things You Don’t Know About…Embroidery

Embroidery, as a process, goes back thousands of years. The earliest recorded embroidered garment dates back to 700 CE. Today, the embroidery process is completely digitized, though some of the foundations of embroidery are still key to the process as a whole.

Old Tools

-Hoop
The use of the embroider hoop dates back to the beginning of the process. They were originally made of wood, bone or ivory. Today, they are made of wood or plastic. Even machines with multiple stations still require one hoop per station. Hoops are necessary to keep the fabric taut while working.

Photo by Teunie

Photo by Teunie

-Fabric
Thread or yarn is used in the embroidery process. Modern commercial embroidery thread is most often made of cotton or rayon, and available in unlimited color combinations.
Photo by PKM

New Tools

-Computer design
“In 1980, Wilcom introduced the first computer graphics embroidery design system to run on a minicomputer. “
The ability to design a multi-colored image has come a long way, but it still the hardest art to set-up because it requires the highest minimum font sizes. Detail is limited because in embroidery you are using thread instead of ink, and are confined by the size of the thread.

-Computer machinery
Current embroidery machinery can run more than 55 heads at once with more than 25 colors at one time. Tajima and Barudan are two top embroidery machine manufacturers.

Photo from Tajima

Photo from Tajima

Method

-Process
The age-old process of pulling the fabric tight, setting it into a hoop and stitching into it, remains the same. However, the types of fabric and the speed of which determines the length of the process. The average logo contains approx. 8,000 stitches or less.

-Material
Embroidery is a sturdier, more substantial imprint process than screen-printing. You can embroider on most fabrics, from cotton to blends to full polyester or rayon. The favorite location for apparel, and the spot that receives the most impressions, is the front, left chest.

apparel_manapparel_woman

Screen Shot 2015-01-23 at 11.34.03 AM

Embroidery remains the second most popular imprint method for promotional apparel. The ability to customize embroider on a bucket hat or a polo shirt, a soft-side cooler or picnic blanket, allows the customer to be flexible in the promotional product choice, even when limited by design. Click for more information on other imprint methods. Contact us for more information about your logo and how we can embroider it on just about anything! 

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Can’t Miss Tradeshow Tech Trends

Can’t Miss Tradeshow Tech Trends

Whether you are attending the tradeshow, hosting the booth, or the guest speaker, tradeshow technology is on the rise, and fast! Technology is making an impact across all aspects of the tradeshow world. Here are some key areas technology is changing the way we conduct and attend tradeshows.

Giveaways

Giveaways have become more prevalent than ever at tradeshows, and the use of tech tradeshow giveaways has increased year over year. Giveaways have transformed beyond uni-function pens, keychains, and bags.

-The promotional pen is no longer just a pen; it is a pen stylus and LED light combination.
Screen Shot 2015-01-16 at 2.44.26 PM
-The branded keychain is no longer just a keychain; it is a LED flashlight and bottle opener.
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-The imprinted bag is no longer just a bag; it is a full-color, screen-printed, reusable tote bag complete with embedded QR codes that links to the full event schedule online.
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Security

Security has become an exceedingly important part of the tradeshow experience. It is more important than ever to protect your identity when traveling for business. It’d not just your personal information that is at risk, but a compromised corporate credit card can be a nightmare for both employee and company.

– RFID-protection (RFID, Radio-frequency Identification, is the wireless use of radio frequency to access information and transfer data) technology can be found in everything from logo’d travel wallets to laptop bags and briefcases. 0011-28_500

-We recently wrote about the rise of RFID protection in promotional products.

Apps

Last but not least, get a good app! Whether at a small venue near your office, or McCormick Place in Chicago there are several apps that can help the tradeshow traveler on the go!

Google Maps can help you avoid traffic and arrive on time at the right destination.

-Whether parking at the airport or convention center, you’ll probably leave the facility with your arms full and tired feet. Don’t wander! Use the Find My Car app to help you locate your vehicle right away.

-This great blog post highlights a few other apps that can help make your tradeshow experience better.

Whether the attendee or host, your tradeshow experience will be touched, and more than likely improved by the increased use of technology. Be on the cutting edge of what you see on the tradeshow floor, and stand out among the competitors by upping your technology game with unique giveaways. Be safe with RFID technology promotional products. And, don’t forget to use Find My Car so you aren’t left wandering the convention center parking garage after a long day on the show floor.

Pinnacle Promotions

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3 Surprising Things You Don’t Know About…Pens

To celebrate National Ballpoint Pen Day taking place this week, there are 3 surprising things you don’t know about pens and we want to enlighten you!

When shopping for promotional pens, don’t make the mistake of missing out on 3 key factors that matter and should be part of your decision-making process.

Safety Matters

Even pens need to meet specific state safety requirements. Most pen brands meet CA Proposition 65 requirements about chemical safety. Make sure the pens you purchase are up to code.
penss


Color Matters

Most legal documents need to be signed in blue ink. This helps instantly distinguish between an original document and a photocopy. Blue is standard for most pen companies, but make sure you mention it to your account manager if you prefer black ink.
exec pen

Ink Matters

For lefties, the key to pens is the smudge-factor.
People who write left-handed have a problem with pens that have ink that smudges. Some pen brands offer “quick-dry” ink that prevents the smudge-factor.
Lefty Perk

When thinking personalized, promotional pens, think about these 3 surprising things that help guarantee the pen you choose will help you to Make the right impression.™

Pinnacle Promotions

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Trends for 2014: More, more, more

We have had numerous vendors stop by our offices in Atlanta. We’ve seen a few things stand out as trends for 2014.

Overall, the trend we have seen in every category is the ability for a product to be more than one thing! The keys for products to be more than one thing can be boiled down to three main themes: Security, Versatility and Stress-down.

clearbagSecurity: From bags to tech gear, the thing we hear over and over is “security.” The NFL Bag policy has not gone unnoticed by manufacturers. They are creating more and more clear bags. The requests for customized clear bags have come in every shape and size, and at various price points.

Security is not limited to bags. The iWallet is a perfect example of a branded product designed with “identity theft prevention” in mind. Not only are the cards protected from deactivation from the phone, but also the grip prevents card slippage or loss. iwallet

Versatility: The key to versatility is for a product to be more than one thing. The Gwee button iPhone screen cleaner is a phone stand and a cleaner. This mouse pad is also a screen cleaner. The In-Pillow travel pillow converts from a small pillow, (with a pocket!) to a basic tablet holder to a stand-alone screen mount! pillow

Stress-down: The stress ball has been a hallmark of the promotional products industry as long as we can remember. However, the sheer volume of options in “anti-stress” promotional products has increased. You can now put your logo on everything from the traditional stress ball to Office Spa kits complete with lavender “stress relief” hand lotion.

Screen shot 2014-04-02 at 3.55.30 PMPinnacle Promotions takes the stress out of ordering your promotional products with our Rocketship 24-hour Rush Service. There are thousands of products that can be ordered with rush service and no rush charge. If there is anything that will take the stress out of your life, it is getting the right product at the right time the right way to help you Make the right impression.™

Pinnacle Promotions

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It’s Not Just Orchid, it’s Radiant Orchid: Pantone 2014 Color of the Year

It’s Not Just Orchid, it’s Radiant Orchid: Pantone 2014 Color of the Year

If you work as a graphic designer or with graphic designers in any capacity, no doubt you are familiar with the Pantone Matching System, which is the standard color matching system across pretty much all industries.

Each year, Pantone chooses a “Color of the Year.” The color is decided upon at a secret Pantone meeting held in a European capital each year. The color is reportedly chosen in conjunction with many of the cultural influences that Pantone believes are relevant in our present lives. The color is meant to capture the spirit of the year.

Pantone’s Color of the Year for 2014 is Radiant Orchid.
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Last year’s color was green. Lots of things are green. Not all that many things are “radiant orchid.” Our team worked very hard to find promotional or customized marketing products around the office that are orchid. We found these two things that are close.

orchid1orchid2

To help our designers, idea-makers and customers get into the color of the year we created a Pinterest board.

What promotional items do you think will look best in radiant orchid?

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Posted by Lee in Current Events News, Seasonal Marketing Ideas, Top Trending Topics, 0 comments