March 14th, 2013
My co-worker, Lee recently shared an article with me from Forbes.com, The Hidden Benefits of Social Media Marketing: Why Your Strategy May be Working Better Than You Think. It actually put a positive spin on all the social media marketing efforts that most companies are investing in. It kind of hit home with the two of us. Sometimes it can be challenging to measure your return on investment with social media, especially for small businesses. This article discusses 10 ways in which social media may be working for you that you don’t realize. Give it a read if you have a chance.
The big benefit of social media for Pinnacle is that it is a place where we can build our community and create a forum for our clients and partners. We share information, articles, and new & unique products that we think our clients would be interested in and monitor their engagement. From time to time we will ask our community questions about what they are looking for or what they would like us to offer more of. The feedback we receive is taken to heart. We discuss our clients needs as we continuously plan our future efforts online and off.
We also utilize our social networks as a place to reward our loyal followers or fans. We do free promotional giveaways and offer exclusive discounts and sales. This offers our customers an additional incentive to follow us and engage. Everyone likes to receive something for free, especially if it is a unique product they couldn’t get anywhere else. We recently gave away Gadget Grip Dot’s on Facebook, little tactile buttons you can place on your smartphone or tablets that offer a very unique branding opportunity.
Our clients that won seemed genuinely excited when we contacted them to let them know. It makes us happy to make our customers happy :)
So far we have seen that Facebook has been the social network that we receive the most engagement on. It has been really fun to grow our community there however Twitter, Pinterest, LinkedIn, and YouTube have also been networks that we’ve seen growth and opportunity. What social networks are you participating in? What have you found has been your biggest benefit?
July 2nd, 2012
If you live anywhere on the East Coast, especially the Southeast as we do, there’s no doubt that you’ve seen an influx of pictures of car thermometers on your friends Facebook pages showing the temperatures soaring above 100 degrees. We’ve even put one on our Facebook page here at Pinnacle, though it seems that 102 was not much to brag about compared to other cities.
However, 102 degrees is no joke when you’re outside competing in a 6.2 mile road race and that’s what 60,000 people intend to do this Independence Day as they participate in the Peachtree Road Race, one of the world’s largest 10Ks.
photo credit: chippenziedeutch Read More!
May 7th, 2012
When ASI released an article spotlighting the 15 Most Popular Promotional T-shirts, Number Two on their list was concert t-shirts and I have to agree.
While they wrote about the famous Rolling Stones logo and the Grateful Dead bears, I have to add another one to the list:
Read more about the Beastie Boys
April 26th, 2012
This graphic has been making its way around the Internet lately:
April 12th, 2012
Do you know what today is? Aside from it being five days until your taxes are due, it’s also National Grilled Cheese Day. Step away from the W-2s and into the kitchen because this is one holiday that’s worth celebrating.
photo credit: fritish
Read More about National Grilled Cheese Day!
March 9th, 2012
I use Pinterest both personally and professionally. Personally, it’s a little easier; I mostly pin recipes, home improvement ideas, sometimes workouts. But it’s never anything I personally wrote or created. Instead, I use it a virtual bulletin board. It’s a place where I can save my bookmarks visually for easy and aesthetically appealing access.
Read more about using Pinterest as a brand
March 8th, 2012
Yesterday, Apple announced the release of The New iPad (that’s the official name; it’s not called the iPad3.) on March 16th.
Read more about The New iPad
March 6th, 2012
On this day in 1912, the Oreo Cookie was born. It’s hard to imagine that before that, children and adults alike never had the pleasure of dunking an Oreo into a glass of cold milk, or pulling one apart and eating the creme filling first. It’s no wonder that, 100 years later, Oreo cookies are still going strong as one of the most popular types of cookie.
photo credit: Pshykicks
February 24th, 2012
It’s Oscar time! The 84th Annual Academy awards are airing on Sunday at 7 p.m. If you’re like me, you’re mostly interested in the Best Picture category. Here are this year’s nominees:
• The Artist
• The Descendants
• Extremely Loud & Incredibly Close
• The Help
• Midnight in Paris
• The Tree of Life
• War Horse
Read more about the 84th Annual Academy Awards
February 23rd, 2012
Today is a special holiday. A special holiday if you are a dog, that is. You didn’t know? Today, February 23rd, is International Dog Biscuit Appreciation Day. If you’re a dog, chances are, this holiday is the highlight of your year. (Also, if you’re a dog and you’re reading this blog post, chances are you’re pretty much destined for greatness.)
Read more and see a fun video!