Since September is nationally designated as “shameless promotion month” and last week was my first week here at Pinnacle Promotions, I figured doing my first blog post about promotional items and strategies would be more than fitting. After all, who doesn’t love talking about themselves?
Before joining the Pinnacle team, I did a little research about the promotional products industry and learned a few fun facts. For example, the education industry spends the most money on promotional products, while restaurants and bars round out the top ten. But then I started thinking more about promotional material, and realized it truly is everywhere you look.
Using celebrities to promote corporate interests is nothing new and I’m sure you can think of a million celebrity endorsements just off the top of your head. Tiger Woods and Nike. Michael Jordan and Gatorade. Even Oprah’s Book Club promotes certain authors over others. Get your book on her list, and you are as good as gold!
But for companies who can’t afford the sky-high prices of celebrity spokespeople, just turn to the people you have access too. After all, your employees are the face of your company and their hard work is your best asset. Promotional products are a great way to thank them for everything they do while also increasing your marketing efforts.
To create a look like Tiger’s, choose from our wide range of customizable caps, polo shirts or even golf accessories to help employees record their golf scores. And, with our great selection of promotional sports bottles, you can emphasize the importance of hydration and promote internal teamwork without spending a fortune to hire Michael Jordan. Even though shameless promotion month is almost over, it’s never too late to get your name out there and strengthen your brand!
All this talk of Jordan makes me think of Chicago, my hometown. And, since it is the end of the month and therefore my last chance to talk a little about myself, I leave you with a video of my favorite moment in Chicago Bulls history:
Belgian tennis player Kim Clijsters won her second United States Open title this weekend, defeating challenger Caroline Wozniack of Denmark in the woman’s singles finals on the 24,000 seat Arthur Ashe stadium, not having even played there since her first victory in 2005. But one of the other most notable achievements of the tournament this year was the success of 17-year-old Melanie Oudin, who trained at the Racquet Club of the South in Norcross, Georgia – which happens to be less than 5 miles away from the Pinnacle Promotions office! Only her second time to play in the US Open, Oudin defeated top seated players Elena Dementieva, Maria Sharapova, and Nadia Petrova, to become the youngest American tennis player to compete in the quarter-finals since Serena Williams in 1999. Though she lost in the quarter-finals to Caroline Wozniacki, her overall performance in the tournament and her fighting determination that enabled her to advance each round after being down after the first set in three straight matches has made her an overnight tennis sensation with the talent and will to become a champion.
In honor of Miss Oudin of Norcross, today’s blog is going to feature – you guessed it – promotional tennis items. At Pinnacle Promotions we have more products relating to tennis than you could imagine! From custom imprinted tennis balls and jersey tennis polo shirts, to tennis can koozies and tennis ball stress relievers, tennis players and fans can choose from an assortment of tennis items for any marketing campaign.
Ahhh the feel of the short blades of the green, the momentum of the swing of the club and the satisfaction you get when you sink the ball in the hole…well, for me, its more like the momentum of the golf cart as it speeds down the cart path and the satisfaction I get when I swing the club and it actually makes contact with the ball. But what girl wouldn’t like a game where the men are required to wear slacks and a collared shirt while following etiquette guidelines and skillfully swinging a big club?! What game am I talking about? That’s right – the game of golf, of course! And the month of August just happens to be National Golf Month!
Now I’m not sure about the origins of National Golf Month, but the origins of the game of golf can be traced back to the 15th century off the eastern coast of Scotland. Players would hit a pebble instead of a ball around the sand dunes using a stick or primitive sort of club. Today, golf has developed into a very civilized game with sophisticated equipment such as the dimpled golf ball and portable golf tees. And while golf most likely began as a sport of leisure, today the golf course is considered a venue for business. Many companies take advantage of the relaxed and fun environment while they do some serious negotiating. If you plan on using this strategy, remember to come prepared with promotional golf merchandise customized with your company name and logo. Offer your golfing partner promotional gifts such as imprinted golf balls or even an engraved metal ball marker before you tee off!
That time of year is steadily approaching and I can hardly contain my excitement. Of all sports, my favorite is College Football. The sound of the marching bands, the cheering fans, the scents of sweat and grass filling the air; you can’t beat it. I have to say growing up in the Southeast the rivalries are brutal and I don’t know many other parts of the country that take their loyalty as seriously as those fans in the SEC.
Even if you aren’t a hardcore sports fanatic, it is always fun to be in the outdoors supporting student athletes in any venue. I have fond memories of my High School days with the cheerleaders and pep rallies giving us the chance to leave school early and gear up for the main event. I still have promotional products like mini footballs and pom-poms from those rallies.
In the spirit of the upcoming season, we at Pinnacle are gearing up, as well. Not only do we have an extensive product line of team gear, we have some of the coolest rally items, too. From Mini Plastic Footballs to Klicker Pom-Poms, we can get the spirit going. So no matter what sport or event you may be a fan of, we can help you spread the cheer!
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The Tour de France is one of the oldest and most prestigious bicycle races in the world. The 96th annual Tour de France began on July 4th and continues through July 26th, covering over 2000 miles of France and its neighboring countries. The 23 day race draws some of the most esteemed cyclists from across the globe, and on-going television coverage allows those of us unable to jetset to Europe for the race to watch it from the comfort of our own homes.
Whether your customers or employees are aspiring Lance Armstrongs or just cycle to stay in shape, all bikers require the same basic items during their rides. Promotional products related to cycling can make great “thank you” gifts, holiday presents, or general giveaways. Versatile ideas include water bottles and reflective backpacks, both of which can be enjoyed by non-bikers and bikers alike. Not only are these options practical, but they also increase visibility of your brand and logo around the community.
The “green” movement taking the planet by storm has inspired many people to bike to work rather than drive, as automobiles release large quantities of harmful pollutants into the air. Reward environmentally conscious employees with an EarthSmart™ award plaque made from recycled materials. This gift recognizes their dedication to sustainable causes in a manner that is consistent with their eco-friendly actions.
Inspire your colleagues and clients to venture out into the fresh air for a bicycle ride toting custom products featuring your company’s logo and message!
I was checking my email today and stumbled across an email from one of our apparel manufacturers. They only sell collegiate sportswear and they do it well! Their casual plaid patterns, over-sized sweatshirts and casual tees brought me back to my early college days.
Back then nothing was better than waking up and changing into my pajama-like outfit to go to my 8am classes. I mean, you wanted to look like you just rolled out of bed, but you had to be clean!
Still to this day one of my favorite fall weekend sweaters is my gray Champion® crew-neck sweatshirt with ‘Georgia State University’ across the front. And there is nothing better than throwing on my sweats and bumming around on those lazy afternoons.
Now, as the end of summer nears and the start of the new school year approaches, it’s the perfect time to think about your back-to-school promotions. Outfit your students and teachers with great promotional crewneck sweatshirts. They’ll wear them now, and, if they’re anything like me, I guarantee they’ll wear them until the sleeves fall off! And since we only sell the highest quality merchandise, manufactured by the most respected brands, that isn’t likely to happen.
If branded spiritwear isn’t your thing, try a messenger bag or even custom spirit accessories like hand fans, sports horns or foam footballs. No matter what promotion you choose, you’ll get your students, teachers and parents ramped up for the start of a new year. And with tons of people touting your name, you’ll get tons of inexpensive brand exposure!
Last night the L.A. Lakers beat the Orlando Magic 99-86 in game five to make it their 15th championship victory. No one was happier than Finals MVP player, Kobe Bryant. Last night’s win gives him his 4th NBA Title. Basketball history was made and another NBA season comes to a close.
Now brand marketers are starting to think about next season and the marketing and sponsorship opportunities that will follow. Who will be the next star player? What endorsement deals could be signed? What cool and unique promotional products and imprinted apparel can we use at the basketball games next season? The marketing round tables are filled with ideas of how next year’s marketing and branding will be better than the last. There are literally thousands of basketball promotional items to consider from the Mini Basketball & Hoop Set to the unique Basketball Girl Lip Balm. A promotional product is a great interactive marketing piece that people can touch, hold and keep with them long after the game ends.
Don’t let that saying fool you… tennis players take their game very seriously. May is National Tennis Month and for tennis players and spectators alike, it is the beginning of the exciting summer tournament season! With the French Open already underway and Wimbledon fast approaching, many people are headed out to the courts to work on their serve and ground strokes. Tennis is a great sport for all ages and really brings the community together, especially in the summer months.
There are many sponsored tennis leagues and charity tournaments that provide an excellent opportunity to promote your company or organization. Why not hand out imprinted tennis ball stress balls at your local charity tournament? Another great tennis promotional item that has great visibility is a tennis ball car magnet with your company’s logo and information. People like to have unique bumper stickers on their cars, but don’t always want it to be permanent; what better way than a magnet that can be easily be removed if needed? This has been a huge hit for local tennis clubs and national tennis leagues.
So whether you head out on the tennis court or just watch your favorite tennis pro on television, help celebrate National Tennis Month this May!
Monday night the Pinnacle Crew headed to Turner Field to take in an Atlanta Braves baseball game against the Colorado Rockies. Unfortunately the Braves lost, but we all felt like winners! There is nothing like watching a baseball game on an unusually cool Atlanta night while enjoying all that great stadium food. From peanuts, pretzels, and hotdogs to fully loaded nachos and pizza we all took down some major calories as we cheered on the home team.
Being in the promotional products industry it is hard not to notice all of the promotional marketing that goes on at a live sporting event. From company sponsored billboards, foam Braves tomahawks, branded sweepers that clean off the field to the T-shirts they shoot out into the stands, there are literally thousands of opportunities to promote your business or organization. Even if you don’t have the budget for a Braves game sponsorship, your local little league or annual baseball tournament is a great opportunity to promote yourself. Check out our Outdoors category for great spirit accessories, like imprinted foam fingers, pom poms, sports balls and megaphones.