Category Archives: Seasonal Marketing Ideas

Combat Holiday Unhealthiness with Promotional Pedometers & Fitness Accessories

Endor Trail Greenway
Creative Commons Licensephoto credit: Donald Lee Pardue

In a report issued on Monday by the International Diabetes Federation, the group estimated that 552 million people may have diabetes by 2030. Today, about one adult in 13 has some form of diabetes. Head of the World Health Organization’s diabetes unit, Gojka Roglic, states that a significant portion of future diabetes cases are preventable, as most cases of the disease are Type 2, which predominantly hits middle-aged people and is associated with weight gain and a sedentary lifestyle.

Between Thanksgiving and New Year’s, most Americans probably gain about a pound- certainly not cause for alarm. However, most people fail to get rid of that extra pound during the next calendar year, and wind up adding another one to it the following year.

Finding the time to exercise during the busy holiday season is easier said than done, so why not provide your clients and/or employees with compact, travel-friendly workout equipment like promotional pedometers or exercise bands to help them maintain their fitness regimens on the go? For amazing, “stay-healthy” promotional products that double as fantastic holiday gifts, keep reading…

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Corporate Holiday Gifts: Create A Smorgasbord for the Senses

Happy Holidays '10
Creative Commons Licensephoto credit: pacmikey

An article published on Inc.com last week, “How Cinnamon Smells Will Save Holiday Sales,” discusses techniques for marketers to leverage the five senses to boost holiday sales this season. While the article is geared toward brick-and-mortar stores, the recommendations can be carried over into businesses hosted online, as well as service providers, with some slight adjustments. In particular, the advice given by author Eric Markowitz can enhance corporate holiday gifts and lead to more memorable, meaningful brand associations among your target audience.

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Happy Halloween from Pinnacle Promotions!

Here at Pinnacle, Halloween 2011 is off to a spook-tacular start! Hourly trivia questions, a game to guess how many pieces of candy were in a jar, and the consumption of enough Halloween sweets to make any dentist cringe all led up to our annual company costume contest this afternoon.

To say that our employees were creative with their costume choices this year would be an understatement- “Charlie’s Angels,” “Pinnacle Promotions Man,” “Spongebob Squarepants,” Steve Jobs, Erin Andrews, and a real-life pop art cartoon character were just a few of the characters in our midst and everyone had a tough time deciding which costumes they liked best. In the end, pop art cartoon woman, Allie, took first place for the second year in a row (visit our Facebook page to see her bacon outfit from 2010!) and Erin Andrews (aka Ashley W.) was our runner-up.

Want to see more photos from Pinnacle’s Halloween festivities? Pictures will be posted to Facebook shortly, so stay tuned.

Did your company celebrate Halloween this year? We’d love to see photos! Please feel free to share with us on our Facebook wall.

We hope that you and your loved ones have a safe and Happy Halloween!

Promotional Kitchen Utensils: A Sweet Treat for Fall Holidays

There’s no denying it. Halloween means candies and cookies and cakes. Oh my! But it’s not just Halloween that necessitates our need for sweets during the fall. I can’t speak for everyone, but as the weather starts to turn cooler, I look forward to pumpkin and pecan pies at Thanksgiving dinner and candy canes and other treats during the winter holidays. With so many “sweet” holidays coming up in the next few months, now is the perfect time to distribute promotional kitchen utensils.

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Stay Flu-Free + Fashionable: Stylish New Promotional Hand Sanitizers Are Here!

wash 'em if you got 'em
Creative Commons Licensephoto credit: woodleywonderworks

Whether you chalk the sneezing and sniffling observed in public lately up to allergies or the flu, there is no question that the changing weather conditions are starting to take a toll on Americans’ health.

In Atlanta, the CDC recently opened a new exhibit in hopes of encouraging healthy habits for flu prevention. The exhibit, which runs through January 13, focuses on hand washing and features artwork by six different artists. Admission is free to the public.

From offering flu shots to your employees to distributing promotional hand sanitizers, there are many ways for your business to heed the CDC’s important message and jump on the hygiene bandwagon this season.

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Corporate Holiday Gifts: Shop Early this Year

‘Tis the season!

To start thinking about holiday gifts, that is. While the weather is still warm and balmy here in Georgia, the official start of fall means that the holiday season is only a few months away. This year, you don’t need to wait until the last minute to start thinking about corporate holiday gifts for clients and employees. In fact, we’re already in holiday mode here at Pinnacle. Although we haven’t broken out the decorations quite yet, we have started thinking about new and unique ways to recognize your valued business relationships this year. Some of the top trends for this year are:
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Product Pick of the Week: Seasonal Products for Halloween and Fall

It’s officially fall and (thankfully!) the weather is starting to get cooler. I’ve noticed a few of the fabulous fall colors starting to show in the trees, and I can definitely feel the beginnings of fall in the air. As corn mazes and fall festivals begin to pop up our Weekend Guide and personal calendars, I can’t help but think about all the fun that comes with the change in the season.

I personally have to admit I’m in love with Autumn. It’s by far my favorite time of the year here. The colors and cool breeze are the best. And without going into too much detail about my craziness, I’m a hugely big sucker for Halloween. I love the costumes, the decorations and of course the cute little goblins and ghouls. I guess it doesn’t hurt that there is always an abundance of candy left over after the 31st as well!

My family has always gone all out for the occasion so I guess it comes with the territory that I would try to incorporate the festivities into my marketing efforts as well. Of course for me, my Halloween planning starts with finding perfect seasonal products to fit within my marketing mix.

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Oktoberfest Marketing Tips: Get Your Lederhosen Ready and Stock Up on Promotional Glassware

Cheers!Creative Commons Licensephoto credit: James Almond

Nobody can argue the popularity of holidays with international origins on American soil. Cinco de Mayo, Halloween, Christmas, and let’s not forget everybody’s favorite reason to consume German beer each Fall: Oktoberfest. Despite its name, Oktoberfest is actually a 16-18 day festival held annually in Munich, Bavaria, and Germany from September through the first weekend in October. It has been a significant aspect of Bavarian culture since 1810 and has spread to other regions of the world in recent years.

While Oktoberfest is most commonly associated with beer consumption and promotional glassware, there are many lesser known traditions tied to the holiday, too. Continue reading

Celebrate Labor Day with USA Made Promotional Items


Labor Day, which occurs annually on the first Monday in September, is a time to honor American workers. This year, why not support American industry by distributing USA made promotional items?

From food products to travel and leisure accessories, there is a wide range of USA made promotional items available. I’ve highlighted a few of my favorites below to help you navigate through the large selection, but keep in mind that we can help you find a made in the USA version of just about any product out there.

And, don’t worry if you’ve already planned a promotion for Labor Day! USA made promotional items also make great corporate gifts during the holiday season.
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Seasonal Products that Keep your Brand Feeling Hot, Hot, Hot All Year Long

With temperatures consistently reaching record highs across the country, it’s safe to say that this has been one hot summer! But the weather isn’t the only thing turning up the heat. This month, Counselor Magazine is featuring the hottest products in the promotional products industry. From golf bags and kites to koozies and cookies, this list is full of unique AND practical giveaway ideas to keep your brand sizzling year-round.

Let’s start with the dog days of summer. During this time, when clients and employees are looking for fun weekend escapes, consider distributing branded items that recipients can use on vacation. Counselor suggests kites with full color logos and travel pillows, and I’ll also add water bottles and personalized sunscreen to the list of effective summer giveaways.

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