Category Archives: Seasonal Marketing Ideas

Things To Consider When Buying Corporate Holiday Gifts

If you have ever been given the task of purchasing corporate holiday gifts for your clients or customers, you know it can be very overwhelming.  You want to make sure you are giving a gift that will show your customers that you truly appreciate their business but you must also stay within your budget.  Here is a helpful list of things to consider when buying corporate holiday gifts.

1.  Who will be receiving this gift?  Who is your target?

Let’s be honest, we’d love to give gifts to everyone we’ve done business with but we have to zero in on our target, our best customers.  Find out the demographics on your best customers if you don’t already know.  Are they mostly female/male?  Is there a specific age that most of them fall into?  Can you pinpoint interests or hobbies that they all have in common?  If your top customers work in an office and sit behind a computer… a desktop gift or computer accessory gift would be ideal.  Or maybe your target is largely females who have an interest in entertaining… a houseware or entertainment gift would be appreciated. This key information will help you when selecting what gifts to purchase. It pays to really understand your target demographic before researching gift options.

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Essential Tailgating Items

I’m going to preface this post by saying that it’s slightly ironic that I’m about to write about football. I went to a school in New England that didn’t even have a football team (Go Catamounts – there were other sports that we were good at!) and I’ve never been to a football game in my life. However, I can appreciate a good tailgate and that’s what I want to blog about.

South Carolina Football
Creative Commons Licensephoto credit: kmoliver

(South Carolina is my husband’s alma mater, thus the picture.)

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Top 5 Halloween Promotional Products

So it’s the end of September and the retail stores have had their Halloween candy and costumes out for weeks! I have to admit, I love this time of year and really get into Halloween and the fun that surrounds it. At Pinnacle we always dress up, have a party and eat waaay too much food and candy. I still need to figure out costumes for this year and have been scouring Pinterest for unique, DIY ideas.

Pinnacle's Halloween Party 2011

Halloween is a great holiday that everyone loves to celebrate. Take this opportunity to market your company or organization in a fun, memorable way. Here are my Top 5 Halloween promotional products picks.

1) Pumpkin Drawstring Backpack

A great alternative to the disposable trick-or-treating bags and is much more functional for kids to wear instead of carrying. The jack o’ lantern stock art comes pre-printed on the front of each bag in reflective ink.

See all 5 Halloween Promotional Product picks

Promote Pink This October!

 

 

 

 

 

 

 

 

 

 

As most of you know, October is Breast Cancer Awareness Month.  It’s that time of year again when people start wearing their pink and promoting awareness for the disease and support survivors.  Many companies and organizations focus some of their marketing efforts on specific causes or philanthropies that they support. Breast Cancer Awareness happens to be one cause that has shown tremendous support and growth in recent years.

At Pinnacle we have continued to grow our line of pink promotional products to cater to this need.

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Heather’s Favorite School Promotional Items

Now that it’s August, I guess it’s time to start thinking about back to school, football and fall fashion.  Where did the summer go? It has been an exceptionally hot summer so I am actually looking forward to the weather cooling down.

In a couple of weeks my kids will start at a new school, so being a Merchandiser at Pinnacle, naturally I have back to school promotional items on my mind.  There have been some really unique products that came out this year for the education industry and I’ve been pinning like crazy to our Back to School Pinterest board.

My 5 Favorite School Promotional Items this year are…

1) Safe T Scissors

 

 

 

 

 

 

 

 

 

 

The Safe T Scissors have a rounded edge and plastic blades so children won’t get injured using them.  Very useful product that won’t be thrown in the trash.

See more of my favorite school products

Promotional Roaches, Firearms, Waffle House, and Other Unique Valentine’s Day Offers

Depending on your significant other’s personality and interests, proclaiming your love for him or her on Valentine’s Day may require some creativity. As illustrated by actress Kristen Bell’s admission of her sloth obsession on the Ellen Degeneres Show several weeks ago, some people are simply more responsive to unusual gifts than others.

From adopting a roach for your lover to a romantic, candle-lit dinner for two at Waffle House, keep reading for a variety of options that will make your Valentine’s Day one for the books…

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Product Pick of the Week: Conversation Hearts

What’s the first thing that comes to mind when you think about Valentine’s Day? Flowers? Chocolates? Dinner reservations?

In my mind, nothing says Valentine’s Day like a conversation heart. This classic custom candy has been around for as long as I can remember and always seems to find a way into my hands come February.

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